Like a thumbprint, Grand Canyon University's brand is unique. GCU's brand distinguishes us from our competition in an instantly-recognizable way.

Grand Canyon University's reputation for academic excellence has been built over decades; our strengths are what set us apart from our competition. Founded in 1949, we are a university with a rich history of academic excellence, but with our continued growth and expansion, we are also pioneers in delivering private, Christian education in an affordable way. As we continue to build upon our rich history, having a strong image helps us convey our strengths, our uniqueness and the spirit of our institution.

The purpose of this website is to provide information about all facets of the GCU brand to assist those who are tasked with extending the brand to GCU audiences. Some of the elements specifically touched upon include the proper use of our seal, logo, taglines, trademarks, color palette, fonts and overall image philosophy. The strict adherence to these guidelines is essential as we communicate with our various constituencies in a way that builds strong brand awareness and recognition for our university. It is what will set us apart from our competition. Uniformity in a visual identity program is absolutely essential as we seek to project a strong, effective identity. The incorrect or inconsistent use of our logo, seal and official symbols can jeopardize our image, values and future growth.

GCU Brand Color Palettes

download approved GCU Logos


What File Types Should I Use? 

Suitable most often for final production artwork or for screen viewing when of low resolution. These files are platform independent and generally pose no problems on any system.

Multi-purpose format for high/low resolution vector/raster or combined vector and raster graphic files. Generally suitable for printing.

Largely used for photographs and web graphics. JPEG's can be either of high, medium or low resolution and based on their quality should be used accordingly. High resolution of 300ppi or above are typically required for printing purposes with anything below 200ppi for screen purposes only.

Generally found exclusively in web graphics, the GIF format is a lossy file-type reserved for smaller/low resolution graphics that require fast load times for increased website performance. Not suitable for most printing applications.

GCU Branding and Standards Guide