Brand Standards

Learn More About GCU’s Brand Standards

Grand Canyon University has been devoted to innovation, academic excellence, leadership and service since 1949. An unwavering Christian foundation and commitment to our core values have allowed us to remain an enduring pioneer of private education.

Brand identifiers, including our logos, seal, taglines, color palette, fonts and overall image, are the external expression of our unique character. Our brand, like our strengths, distinguish us from other universities.

As we continue to grow, we strive to present GCU in a consistently uniform fashion that embodies our mission. The standards set forth within our guide help protect our identity as an engaged, revolutionary organization committed to academic excellence.

COLOR PALETTE

GCU’s Branding and Standards Guide

Download our current brand and standards guide to view university, athletic and enterprise logos; approved color palette, typography and fonts; and photo and other branding specifications.

Primary Palette

Tints

GCU Purple – Tint 80% CMYK 76/96/0/0 HEX #754FAD
GCU Purple – Tint 50% CMYK 76/96/0/0 HEX #A991CB
GCU Purple – Tint 15% Tint CMYK 76/96/0/0 HEX #E5DEF0
PMS Black – Tint 80% Tint CMYK 0/0/0/80 HEX #333333
GCU Purple – Tint 80% Tint CMYK 76/96/0/0 HEX #754FAD
GCU Purple – Tint 50% Tint CMYK 76/96/0/0 HEX #A991CB
GCU Purple – Tint 15% Tint CMYK 76/96/0/0 HEX #E5DEF0
PMS Black – Tint 80% Tint CMYK 0/0/0/80 HEX #333333

Secondary Palette

Neutral

Sunrise CMYK 0/72/100/0 HEX #FF6B00
Native Turquoise CMYK 87/20/48/2 HEX #009490
Saguaro CMYK 57/21/91/4 HEX #7A9D49

Vibrant

Magenta Sunset CMYK 0/80/60/0 HEX #FF5959
Sky CMYK 65/0/22/0 HEX #26CAD3
Desert Grass CMYK 18/14/100/0 HEX #D9C822

Brights

Arizona Sun CMYK 3/2/98/0 HEX #FFE900
Agave CMYK 29/1/100/0 HEX #C4D600
Sunset Blue CMYK 100/30/5/41 HEX #005A85

Darks

Sedona CMYK 20/89/100/10 HEX #B83D24
Ponderosa Pine CMYK 74/37/89/27 HEX #42683C
Desert Dusk CMYK 55/53/60/26 HEX #696057

Grand Canyon University Logo

Which type of file should I use?

An Adobe Illustrator (AI) file is vector formatted and can be combined with raster (bitmap) graphic files. AI files are your best choice for exchanging and/or printing high-resolution and layered graphics. Resizing (enlarging or compressing) vector files does not result in a loss of image quality.

PNG

A Portable Network Graphic (PNG) is a raster image file. It is particularly popular with web designers for its ability to handle graphics with transparent or semi-transparent backgrounds. Inherently, this makes them ideal for use online. PNGs do not contain layers, however their file format is ideal for graphics of a vector origin.