Grand Canyon University and Reach Records Kick Off Unashamed Tour 2012 Come Alive on Oct 4

July 18, 2012



Katy Springer
                       Bill Jenkins
Grand Canyon University

                      UNASHAMED TOUR 2012: COME ALIVE ON OCT. 4

                                 Popular Christian artist Lecrae to headline national tour

PHOENIX (July 18, 2012) - Grand Canyon University and Reach Records will kick off Unashamed Tour 2012: Come Alive on Oct. 4. The tour will make visits to 30 major cities across North America, including a Nov. 2 stop at Grand Canyon University Arena.

The music label's co-founder and Christian hip hop artist Lecrae will headline the tour and will be joined by Tedashii, KB, Trip Lee, Andy Mineo and PRO. In addition to two Grammy wins, Lecrae's industry recognitions include seven Grammy nominations and Best Hip Hop Music Video at the 2010 GMC Music Video Awards. Lecrae's 2008 album "Rebel" was the first Christian rap album ever to hit No. 1 on Billboard's Top Gospel Charts; his album "Rehab" became one of the highest-selling Christian rap/hip hop albums in history; and "Rehab: The Overdose" hit No. 1 on the hip hop and Christian hip hop charts in 2011.

"Lecrae is, by far, the leading hip hop artist in Christian music," said Scott Fehrenbacher, senior vice president of faith-based marketing at Grand Canyon University. "But more than his popularity on the Christian music scene, he has a powerful ability to cross religious and denominational boundaries with his music. His following includes Christian music fans and hip hop fans who typically listen to mainstream artists, a fact that propels his mission to 'Share the Gospel' with Christian and non-Christian listeners alike."

Reach Records and Grand Canyon University share a similar vision. While Reach Records uses music to inspire people to see the world in a new way through the eyes of the Gospel message, Grand Canyon University offers students of all religious backgrounds a Christian environment to find God's purpose in their life personally and professionally.

For more information or to purchase tickets, visit

Grand Canyon University was founded in 1949 and is Arizona's premier private Christian university. GCU is regionally accredited and emphasizes individual attention for both traditional undergraduate students and the working professional in seven colleges: the Ken Blanchard College of Business, the College of Education, the College of Nursing, the College of Arts and Sciences, the College of Theology, the College of Fine Arts and Production, and the College of Doctoral Studies. GCU offers traditional programs on its growing campus, as well as online bachelor's, master's and doctoral degree programs.  The University's curriculum fuses academic and clinical rigor with Christian values to prepare its students to be skilled, caring professionals. For more information about GCU, visit

Reach Records and ReachLife Ministries strive to "bridge the gap between biblical truth and urban context." Founded in 2003, Reach Records is a Christian music record label dedicated to using music as a means of reaching the urban community in a biblically sound way. While Reach Records employs music to reveal biblical truth, ReachLife Ministries aims to empower ministry leaders with this music in order to grow the urban church.




Tour Dates (subject to change) 

10/4: Pittsburgh
10/5: Chicago
10/6: Detroit
10/7: Columbus
10/9: Buffalo
10/10: Toronto
10/12: NYC
10/13: Virginia Beach
10/14: Raleigh/Charlotte
10/18: Birmingham
10/19: Atlanta
10/20: Orlando
10/21: Miami
10/23: Pensacola/Mobile
10/24: Little Rock
10/25: Oklahoma City
10/27: Dallas
10/31: Lubbock
11/1: Albuquerque
11/2: Phoenix
11/3: Los Angeles
11/4: San Francisco
11/7: Portland
11/8: Seattle
11/10: Las Vegas
11/15: Omaha
11/16: Minneapolis
11/17: Kansas City
11/18: Memphis