Brand Standards

Grand Canyon University (GCU) has been devoted to innovation, academic excellence, leadership and service since 1949. An unwavering Christian foundation and commitment to our core values have allowed us to remain an enduring pioneer of private education.

Brand identifiers, including our logos, seal, taglines, color palette, fonts and overall image, are the external expression of our unique character. Our brand, like our strengths, distinguish us from other universities.

As we continue to grow, we strive to present GCU in a consistently uniform fashion that embodies our mission. The standards set forth within our guide help protect our identity as an engaged, revolutionary organization committed to academic excellence.

GCU’s Branding and Standards Guide

Download our current brand and standards guide to view university, athletic and enterprise logos; approved color palette, typography and fonts; and photo and other branding specifications.

Download Guide

Approved Color Palette


Primary Colors

PMS 267 Pantone Black C White
CMYK 76/96/0/0 CMYK 0/0/0/100 CMYK 0/0/0/0
HEX #522398 HEX #000000 HEX #ffffff

Secondary Colors

PMS 130 PMS 7705 PMS 7531
CMYK 1/37/100/0 CMYK 100/30/5/41 CMYK 16/29/38/53
HEX #f6a800 HEX #006e97 HEX #7a6855
PMS 159 PMS 576 PMS 2617
CMYK 13/75/100/2 CMYK 57/91/90/4 CMYK 84/99/0/1
HEX #d25f15 HEX #69923a HEX #470a68

Color Ratio

GCU Approved Color Ratios


Which type of file should I use?

PDF
Portable Document Format (PDF) files are suitable for final production artwork and are ideal for sharing low-resolution text and/or image documents. PDF files are platform independent.

JPEG
Joint Photographic Experts Group (JPEG) files are best suited for photo images and complex graphics. JPEG files can support over 16 million colors and are most commonly used for small image files on websites or email. This format loses image quality when compressed and saved and does not work well for line drawings, text or simple graphics.

EPS
Encapsulated PostScript (EPS) files are vector formatted and sometimes combined with raster (bitmap) graphic files. EPS files are your best choice if exchanging and/or printing high-resolution and layered images. Resizing or compressing vector files does not result in a loss of image quality.

GIF
Graphics Interchange Format (GIF) files are useful for graphic images with up to 256 colors. GIF files have high-quality output and do not lose quality with compression. GIF is most popular for logos and color images on the Web. GIF is also useful for simple images, such as line drawings, black and white images and small text. With an animation editor, GIF images can be used to create animated images.


Colangelo College of Business

AcademicGCU-CCOB-267.jpg EPS PDF JPEG GIF
AcademicGCU-CCOB-Black.jpg EPS PDF JPEG GIF

College of Humanities and Social Sciences

AcademicGCU-CHHS-267.jpg EPS PDF JPEG GIF
AcademicGCU-CHHS-Black.jpg EPS PDF JPEG GIF

College of Doctoral Studies

AcademicGCU-CDS-267.jpg EPS PDF JPEG GIF
AcademicGCU-CDS-Black.jpg EPS PDF JPEG GIF

College of Nursing and Health Care Professions

AcademicGCU-CONHCP-267.jpg EPS PDF JPEG GIF
AcademicGCU-CONHCP-Black.jpg EPS PDF JPEG GIF

College of Education

AcademicGCU-COE-267.jpg EPS PDF JPEG GIF
AcademicGCU-COE-Black.jpg EPS PDF JPEG GIF

College of Science, Engineering and Technology

AcademicGCU-CSET-267.jpg EPS PDF JPEG GIF
AcademicGCU-CSET-Black.jpg EPS PDF JPEG GIF

College of Fine Arts and Production

AcademicGCU-COFAP-267.jpg EPS PDF JPEG GIF
AcademicGCU-COFAP-Black.jpg EPS PDF JPEG GIF

College of Theology

AcademicGCU-COT-267.jpg EPS PDF JPEG GIF
AcademicGCU-COT-Black.jpg EPS PDF JPEG GIF

GCU Athletic Logos


Athletic GCU Logo with Running Lope

Athletic Running Lope purple EPS PDF JPEG GIF
Athletic Running Lope Black EPS PDF JPEG GIF


Arched GCU Letter

EPS PDF JPEG GIF
EPS PDF JPEG GIF


Horizontal GCU Lettering

Horizontal GCU Logo EPS PDF JPEG GIF
GCU Horizontal logo Black EPS PDF JPEG GIF

 

Vertical GCU Lettering

EPS PDF JPEG GIF
EPS PDF JPEG GIF

Diagonal GCU Lettering

Diagonal GCU purple EPS PDF JPEG GIF
Diagonal GCU Black EPS PDF JPEG GIF