Grand Canyon University‛s Bachelor of Arts in Communication develops leaders in the fields of communication and media. A communication degree is a values-based liberal arts foundation that focuses on how to take information and convert it to a compelling message that is helpful to a particular audience. If you possess strong verbal and writing skills, this program may be ideal.
Effective communication is the cornerstone in all business situations. Students receiving a communication degree may be suited for a variety of career opportunities. Traditionally, students graduating with a communication degree have been interested in media-related jobs including journalism roles in newspaper or magazines, on-air talent on television or radio, working in a public relations firm, or writing roles within a marketing department. Students today are also finding a communication degree helpful when pursuing a career in digital media including blogging, creating a social media network, or working for a non-profit or special interest group.
After understanding the practice of communication as it relates to influencing attitude and behavior change, students will develop their own voice in their writing and storytelling, critical components to effective communication. The bachelor‛s degree in communications also included a study of ethical thinking, the principles of public relations, and how to promote positive communication across cultural differences.
* Please refer to the Academic Catalog for more information. Program subject to change.