Grand Canyon University's Bachelor of Science in Marketing degree program prepares students to compete for entry-level management positions in corporate marketing or brand management. The bachelors in marketing degree will addresses topics such as marketing principles, marketing management, strategic management, and the key elements of advertising and public relations. In addition, buyer and consumer behavior is studied using a behavioral science approach that examines distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers.
GCU's bachelors in marketing degree also includes an introduction to business research processes and the research documents used as tools to aid in managerial decision making. Topics include designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan, and reporting the research in both written and oral presentation formats.
Upon completing the bachelors in marketing degree, many graduates opt to further their education. GCU offers a variety of master's degrees in business including a master's in business administration (MBA), an MBA with an emphasis in Marketing and a Master of Science in Leadership.
This program is offered in the following formats or locations:
Enjoy Grand Canyon University\'s traditional campus experience. As of fall 2014, our 179-acre campus serves a growing student population of approximately 11,000. New modern classrooms, suite-style residence halls, popular dining options, resort-style swimming pools and a focus on creating a rich student life make GCU a top choice for high school graduates and transfer students.
The dynamic capabilities of GCUs online curriculum offer considerable flexibility and convenience for career oriented professionals who are pursuing their educational goals. Full time faculty members, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Our small class sizes provide an intimate environment that stimulates engaging and challenging discussions. Classes begin frequently.
* Please refer to the Academic Catalog for more information. Program subject to change.