Grand Canyon University's MBA with an emphasis in Marketing prepares students to compete for advanced management positions in corporate marketing or brand management. With an emphasis in marketing, this degree examines the areas of services marketing, marketing management and technology as a tool. Students are introduced to state-of-the-art research and practice in services marketing with an emphasis on the field's most current services marketing concepts, principles, theories and application.
The MBA in Marketing program also provides an analysis of current trends and issues facing an international firm's efforts to manage the marketing mix. Comparisons of language, aesthetics, religions, business customs and attitudes on the marketing concepts and strategies are explored.
The MBA in Marketing examines a broad range of business topics and principles including the key concepts of leadership and strategic management. Students will discuss formulation and execution strategies within organizations and learn how to stay competitive in a global marketplace. The program highlights the impact of the global economy on organizational decision making, planning and sourcing of organizational resources. Students draw upon interpersonal skills to address each practice, as well as to comprehend the influence that diverse cultures have on it.
This degree program encourages students to be informed critical thinkers and decision makers through active research and the application of quantitative methods that transform raw data into useful information. The use of telecommunications, emerging technologies and e-commerce applications combine with essential business principles that encompass finance, accounting, economics, marketing and management, providing MBA in Marketing students with the capacity to lead and manage business enterprises both effectively and ethically.
* Please refer to the Academic Catalog for more information. Program subject to change.