Earn Your Doctor of Business Administration (DBA) in Marketing
Forward-thinking business leaders and executives understand the importance of applying data-driven marketing strategies to achieve business growth objectives. Grand Canyon University’s Doctor of Business Administration with an Emphasis in Marketing program blends theory with practical application so executives and those in leadership roles can advance their company’s competitive edge in the marketplace.
Offered by the College of Doctoral Studies, the DBA in Marketing is designed for current and aspiring business leaders within for-profit and non-profit industry sectors. It is expected that program applicants hold a master’s degree in business or a related field and have a certain amount of business experience.
Learners benefit from the scaffolded curriculum with its embedded research skills, the integrated dissertation process with systematic feedback and the values-based transparent curriculum. The DBA in Marketing program features a three-year programmatic business case to enable learners to apply their current knowledge of business theories within a real-world scenario.
Specialize in Consumer Segments, Behaviors and Trends
Doctoral learners will progress through a rigorous curriculum designed to sharpen analytical and reasoning skills. Learners have opportunities to demonstrate progress in academic research, writing, and verbal communication. The Doctor of Business Administration in Marketing, online at GCU, affords working professionals the flexibility to learn from anywhere at any time. Using GCU’s intuitive learning portal, learners will engage in intellectually stimulating exchanges with instructors and peers who bring a diversity of perspectives to the digital classroom.
In courses such as Approaches to Research Design and Data Analysis, Consumer Behaviors in Global Marketing and Data-Driven Marketing Management, learners will acquire the following core competencies:
- Analyze the complexities of a globally integrated enterprise, propose methods to expand business perspective beyond profit and incorporate ethical considerations when evaluating complex business decisions
- Critically appraise and synthesize existing research, and analyze and apply sound research principles in the design of ethical original and independent research
- Acquire and harness data and information for decision-making throughout the marketing management process
- Evaluate the implementation of marketing solutions and the related cultural considerations with an eye toward competitive advantage
The dissertation process is integrated into the curriculum from the beginning. In addition, DBA learners are expected to participate in two or three five-day residency experiences. These are conducted on campus to allow learners to benefit from networking opportunities, peer feedback and intensive mentorship from faculty members. During the first residency, learners acquire advanced skills in academic research that will provide the framework for their dissertation work. During the second residency, learners are expected to present their scholarly work and to be making progress on their dissertation.
Prepare for an Executive-Level Career in Business or Higher Education
The Doctor of Business Administration with an Emphasis in Marketing degree is the pinnacle of academic achievement for business leaders. With a DBA in Marketing, graduates are prepared to pursue high-level executive and consulting positions. Some roles that may be related to this degree may include the following:
- Chief Executive Officer
- Chief Marketing Officer
- Market Research Director
- Chief Innovation Officer
- Senior Management Consultant
Graduates who possess a DBA may also decide to pursue positions at post-secondary education institutes. There, they may advance the overall knowledge of the field while instructing the next generation of business leaders.