Bachelor of Science in Sports Management

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The Bachelor of Science in Sports Management prepares students to become professional managers in areas such as sports marketing, sports media, amateur and professional athletics, and sports and entertainment event planning. Coursework for the sports management degree focuses on key business skills with specific application to the sports industry. Students will gain an introduction to event planning for athletic, recreational, entertainment and special events with an emphasis on budgeting, site selection, sponsorship and facility management.

The program will also explore the basic legal system and principles of professional and amateur sports including the means of limiting the liability of sports organizations. Marketing concepts will be examined as they apply to sports organizations, covering topics such as promotions and public relations, sports consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship.

In addition to the academic business focus, the sports management degree will provide students with the opportunity to gain hands-on experience through access to GCU's NCAA Division I sports teams and state-of-the-art facilities including a 5,000-seat Arena and student recreation center that includes an athletic training and sports performance facility. Backed by a name like Jerry Colangelo, this program also provides unique networking opportunities with sports business industry executives.

Upon completing the sports management degree, many graduates opt to further their education. GCU offers a variety of master's degrees in business including an MBA and a Master of Science in Leadership.

Program Disclosure

Category Non-Traditional Traditional
Books & Supplies (Per Program) $2,830 $3,750
Tuition & Fees (Per Program) $56,350 $68,150
Room & Board (Per Program, If Applicable) $3,285
On Time Graduation Rate N/A N/A
Median Private Loan Debt N/A N/A
Median TIV Loan Debt N/A N/A
Median Institutional Financing Plan Debt N/A N/A

Program SOC

Occupations
Recreation and Fitness Studies Teachers, Postsecondary
Coaches and Scouts
Spa Managers
Fitness Trainers and Aerobics Instructors
Recreation Workers
Fitness and Wellness Coordinators
  1. It is the policy of the University to collect and remit sales, use, excise and/or gross receipts taxes in compliance with state and local taxing jurisdiction regulations which require the University to remit tax where applicable. These regulations vary by location. Please note: It is also the policy of the University to require payment of sales, use, excise, and/or gross receipts tax. Payment of tax is ultimately the student's financial responsibility to the University regardless of financing arrangements. Per Hawaii requirements: It is hereby stated that students residing in the State of Hawaii will be charged Hawaii General Excise Tax on all transactions. Students living in the District of Oahu will be charged 4.5%. Students residing in other Hawaii districts will be charged 4.0%.
  2. Book costs are based on an average. Costs may increase or decrease depending on electronic availability or publisher's book costs.
  3. Room and board costs may be higher or lower depending on housing and meal plan choice. This number is based on an average for students on campus.
  4. Some Non-Traditional programs may be offered on the ground campus or on-line.
  5. N/A identifies that a program is not offered in that modality or that fewer than 10 students graduated within the reported timeframe.
  6. Tuition and Fees for each program are based on current rates. Future Tuition and Fee Rates may vary. Tuition was calculated using the number of credit hours in the program times the current tuition rate and includes the Graduation Fee. Full time students enrolled at a program taken at the main campus include a Student Activity Fee, charged every semester. Online programs include a one time Learning Management Fee. Some programs may also include additional fees based on course materials.
  7. On-time graduation rates and median loan debt are based on students who graduated in the 2011-2012 award year.
  8. Not all GCU programs are available in all states and in all learning modalities.
  9. Program availability is contingent on student enrollment.

On-campus program disclosures • Online/Evening program disclosures

* Please refer to the Academic Catalog for more information. Program subject to change.

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