Bachelor of Science in Sports Management

The Bachelor of Science in Sports Management prepares students to become professional managers in areas such as sports marketing, sports media, amateur and professional athletics, and sports and entertainment event planning. Coursework for the sports management degree focuses on key business skills with specific application to the sports industry. Students will gain an introduction to event planning for athletic, recreational, entertainment and special events with an emphasis on budgeting, site selection, sponsorship and facility management.

The program will also explore the basic legal system and principles of professional and amateur sports including the means of limiting the liability of sports organizations. Marketing concepts will be examined as they apply to sports organizations, covering topics such as promotions and public relations, sports consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship.

In addition to the academic business focus, the sports management degree will provide students with the opportunity to gain hands-on experience through access to GCU's NCAA Division I sports teams and state-of-the-art facilities including a 5,000-seat Arena and student recreation center that includes an athletic training and sports performance facility. Backed by a name like Jerry Colangelo, this program also provides unique networking opportunities with sports business industry executives.

Upon completing the sports management degree, many graduates opt to further their education. GCU offers a variety of master's degrees in business including an MBA and a Master of Science in Leadership.

This program is offered in the following formats or locations:

Main Campus

Enjoy Grand Canyon University\'s traditional campus experience. As of fall 2014, our 179-acre campus serves a growing student population of approximately 11,000. New modern classrooms, suite-style residence halls, popular dining options, resort-style swimming pools and a focus on creating a rich student life make GCU a top choice for high school graduates and transfer students.


The dynamic capabilities of GCUs online curriculum offer considerable flexibility and convenience for career oriented professionals who are pursuing their educational goals. Full time faculty members, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Our small class sizes provide an intimate environment that stimulates engaging and challenging discussions. Classes begin frequently.

On-campus program disclosures       Online and Evening program disclosures      

* Please refer to the Academic Catalog for more information. Program subject to change.

Request Information Apply for Admission