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The Bachelor of Science in Business Administration program prepares students to compete for entry-level management positions in business through coursework that addresses small business management and development, entrepreneurship and project management.
Bachelor of business administration degree students will be provided with the knowledge to build quantitative business skills such as accounting, economics, statistics, finance and marketing. Finance and accounting theories and principles will be studied including interpreting corporate balance sheets and financial statements and the use of managerial accounting data in the decision-making process. Managerial concepts will be explored for both manufacturing and service industries including how an understanding of organizational behavior leads to effective management practice.
Upon completing the bachelor of business administration degree, many graduates opt to further their education. GCU offers a variety of master's degrees in business including an MBA and a Master of Science in Leadership.
|Course #||Course Title||Course Description||Credits|
|MKT-245||Principles of Marketing||This course surveys the marketing mix and marketing concept; markets and buyer behavior; product, service, and relationship marketing for global competition; creating and keeping customers in an e-commerce world; branding and positioning; distribution strategies, integrated marketing communications, and pricing strategies.||4|
|ECN-220||Introduction to Economics||The course covers microeconomic topics, macroeconomic topics, and international economics topics. Microeconomic topics include the nature and method of economics, supply and demand, utility, and supply and demand elasticities. Macroeconomic topics include the measurement of national output, factors that impact output, other means of measuring national wealth and economic well-being, unemployment, inflation, GDP accounting, and business cycles. While the focus of this course is primarily on the U.S. economy, some comparative economic analysis will be covered. In addition, select topics related to international trade and finance are introduced.||4|
|ACC-250||Financial Accounting||This course is an introduction to the accounting cycle and the construction of financial statements. Students explore the fundamental principles and practices of financial accounting as outlined by Generally Accepted Accounting Principles (GAAP); the steps in the accounting cycle from journalizing transactions through the preparation of financial statements; and the use and interpretation of the balance sheet, income statement, and statement of cash flows. Prerequisite: MAT-134 or equivalent college algebra course.||4|
|ACC-350||Managerial Accounting||This course is an introduction to the use of managerial accounting data in the decision-making process. Topics include the use of cost-volume-profit (CVP) analysis and relevant costs in decision making, using budgets and the balanced scorecard to evaluate performance, methods for setting prices of products and services, and analyzing capital investment opportunities. Prerequisite: ACC-250.||4|
|BUS-340||Ethical and Legal Issues in Business||This course is a comprehensive study of the legal and ethical issues of concern to business, including those areas of the U.S. legal system that are most relevant to business, such as the law of torts, strict liability, intellectual property, and contract law. It explores the role of ethics and values in business decision making, and approaches these subjects from the perspective of the stakeholders as opposed to an economic interpretation of the firm and its responsibilities.||4|
|MGT-420||Organizational Behavior and Management||Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice. Also PSC-420.||4|
|BUS-352||Business Statistics||This course provides an introduction to the practical application of descriptive and inferential statistics in business. Topics include probability, probability distributions, the central limit theorem, confidence intervals, hypothesis testing, correlation, and regression. Prerequisite: MAT-134 or equivalent college algebra course.||4|
|FIN-350||Fundamentals of Business Finance||This course is a general survey of financial institutions, the Federal Reserve System, the qualities of a sound monetary system, the theory and value of money, deposit insurance, and foreign exchange. Prerequisites: ECN-220, ACC-250, and MAT-134 or equivalent college algebra course.||4|
|ECN-360||Intermediate Economics||This course focuses on microeconomic principles and techniques of analysis from the perspective of the firm and the study of the national economy. Topics include the costs of production, market structures, profit maximization, regulation and deregulation of business, labor markets, GDP and measures of economic well-being, national income accounting, the effects of business cycles, an overview of fiscal, monetary and supply side policies, and role of money, banks, and the Federal Reserve System in the United States. Prerequisite: ECN-220.||4|
|FIN-450||Intermediate Finance||This course is a study of the finance function within the modern corporation. Topics covered include financial analysis and planning, the valuation of financial assets, capital budgeting, capital structure, and working capital management. Prerequisites: ACC-350 and FIN-350.||4|
|ACC-486||Financial Statement Analysis||This course provides a detailed analysis and interpretation of a firm‛s three principal financial statements and their uses from a managerial perspective. Prerequisites: ACC-350 and FIN-350.||4|
|MGT-455||Production/Operations Management||This course provides an introduction to designing, planning, operating, and controlling production systems. Emphasis is on managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: BUS-352.||4|
|MKT-450||Marketing Management||This course provides a manager‛s view of applying the marketing mix in today‛s and tomorrow‛s business worlds, using various approaches and tools for analyzing marketing opportunities, integrating traditional and new techniques in promotion and pricing, managing the marketing concept, developing marketing plans, and controlling marketing activities. Prerequisite: MKT-245.||4|
|BUS-485||Strategic Management||This is a capstone course in business and management that includes the gradual development of a comprehensive and integrative business plan. This course is designed to assist students in their development as managers, servant leaders, and successful strategic thinkers. Management, marketing, accounting, finance, economics, global perspectives, law, and political issues are covered during this course. It is a writing-intensive course that will help students develop competencies such as critical thinking, effective communication, leadership, and global awareness. Prerequisites: FIN-350, MGT-240, MKT-245, and senior status.||4|
|Required Course Total Credit:||56|
|General Education Requirements:||34 - 40 credits|
|Open Elective Credits:||24 - 30 credits|
|Total Degree Requirements:||120 credits|
This program is offered in the following formats or locations:
Enjoy Grand Canyon University's traditional campus experience. Nestled on over 90 acres in the heart of Phoenix, over 6,500 students live and attend class on the GCU campus. New modern classrooms, suite style dorms and a focus on creating a rich student life make GCU a top choice for high school graduates.
An online education allows you the flexibility to fulfill your educational goals without distracting you from your career. Full-time faculty members support our online students while our dynamic tools allow for engaging and challenging discussions with classmates. Classes start every month.
* Please refer to the Academic Catalog for more information. Program subject to change.
Grand Canyon University © 2012 - All Rights Reserved. GCU is an accredited university founded in 1949. We are a Christian university and offer online degree programs and campus based classes. As a private university in Arizona, GCU has six colleges offering business degree programs including an Executive MBA, health science degrees, liberal arts degrees, doctorate degrees, nursing programs, and teaching programs. Our Performing Arts College offers fine arts and production degree programs. GCU is a military friendly school and offers military tuition rates.