Bachelor of Science in Business Administration (BSBA) Degree
What Is a BSBA Degree?
A BSBA is an undergraduate business degree that helps prepare students for careers in management, finance, marketing, operations and business analytics through coursework in accounting, economics and business strategy. Students can complete the degree online or on campus and may pursue careers such as management analyst, sales manager or project management specialist.
The curriculum combines theory with practical applications and teaches skills in leadership and entrepreneurship. Graduates may pursue work across a variety of sectors and industries, and they may later decide to earn a Master of Business Administration (MBA) degree.
BSBA Degree at a Glance: Curriculum, Careers & Learning Options
To determine if this program could be right for you, explore the key features of the bachelor’s degree in business administration, including the learning modalities available and the core subjects covered.
Up to 90 credits, only 84 can be lower division
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Bachelor's)
- 16+ years old
- High School Graduate
- 2.8+ Unweighted GPA
OR 2.5+ Unweighted GPA and
- ACT: 19
- SAT: 1000*
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
*Math and reading only on a 1600 point scale (test date after 3/1/2016). SAT score of 1380 required for 2400 point scale (test date before 3/1/2016).
What Is It Like Earning a BSBA Degree?
Earning an online business administration degree offers geographic and scheduling flexibility, while earning this degree on campus can offer campus life activities and in-person support. No matter the learning modality, the curriculum is integrated with a Christian worldview, focusing on servant leadership and professional ethics.
What To Expect in a BS in Business Administration Program
Online Learning Environment
This online business administration degree provides a flexible path to completing your degree while balancing work and other commitments. Through GCU’s e-learning platform, you can access course materials, participate in class discussions and connect with instructors and peers throughout your studies. Technical support is also available to help you navigate your online learning experience.
Nationally Recognized Accreditation
This BSBA degree has received accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), reflecting a commitment to academic quality and excellence in business education.
GCU has been institutionally accredited by the Higher Learning Commission since 1968. The Colangelo College of Business shares the university’s commitment to upholding the principles and standards established by our accrediting bodies.
Campus Life Experience
Earning this business administration degree on campus offers a supportive, Christian learning community. Numerous student clubs, intramurals and other activities are available, along with regularly scheduled events, including worship services. Additionally, you are encouraged to participate in our volunteer initiatives throughout the greater Phoenix community.
Personalized Student Support
In our business college, you’ll receive support services to help you make the most of your college experience. These resources include career guidance, internship assistance and job boards as you prepare for your professional career.
Hear From Our Students
"If you are looking to get plugged into a community and find what you're passionate about, then GCU is the place for you."
"If you are looking to get plugged into a community and find what you're passionate about, then GCU is the place for you."
What Will I Study in the BSBA Degree Program?
Business administration students can expect to study how organizations operate, compete and grow, with a focus on foundational skills in areas such as business accounting, finance and marketing. You may use case studies and projects to explore organizational and operational management, along with the development of effective business strategies. In preparation for the modern workplace, you will study how to interpret financial data, manage projects, communicate professionally and evaluate business problems and solutions.
Core Course Topics in a BSBA Degree
This bachelor’s degree in business administration blends theory with practical application, giving you opportunities to explore the tools and techniques used to address business challenges. Throughout the program, you’ll work with data analytics, customer relationship management (CRM) technology and approaches to strategic planning, decision-making and problem-solving. You’ll also explore how collaboration and business simulations can help you evaluate organizational needs, consider potential solutions and apply what you’ve learned to complex business scenarios.
Key topics covered in the BSBA degree include:
Operations management
Designing, planning and operating production systems in manufacturing and service environments
International business
Building and operating international organizations and global supply chains, with a look at cultural competence
Business finance
Managerial finance and financial markets, along with the analysis of financial statements for data-driven decision-making
Business analytics
Analytics theory and application in business environments, predominantly focusing on descriptive analytics
BSBA vs. Other Business Degrees
Business degrees can prepare students for a variety of roles, from leading teams and analyzing financial information to managing organizational finances or building customer relationships. The comparison below highlights how a BSBA may differ from business management, accounting, finance and marketing programs.
Degree option
Bachelor of Science in Business Administration (BSBA)
Typical coursework
Accounting, finance, marketing, economics, management, business law, statistics, information systems, operations and business strategy
May suit students interested in
Broad business knowledge, data-informed decision-making and flexibility across several business functions
Representative roles
Business operations specialist, management analyst, project management specialist or social and community service manager
Degree option
Business Management (BSBM)
Typical coursework
Leadership, project management, personnel management, organizational behavior and customer engagement
May suit students interested in
Leading teams, managing people, overseeing projects and improving organizational performance
Representative roles
General and operations manager, industrial production manager, construction manager and personal services manager
Degree option
Accounting
Typical coursework
Financial accounting, managerial accounting, auditing, taxation, cost accounting and accounting information systems
May suit students interested in
Financial reporting, compliance, recordkeeping and detailed numerical analysis
Representative roles
Accountant, auditor, financial examiner, tax preparer and tax revenue agent
Degree option
Finance
Typical coursework
Corporate finance, investments, financial markets, risk management, economics and financial analysis
May suit students interested in
Investments, forecasting, valuation, banking and financial decision-making
Representative roles
Financial risk specialist, credit analyst, budget analyst, financial manager and loan officer
Degree option
Marketing
Typical coursework
Consumer behavior, market research, digital marketing, branding, advertising and marketing strategy
May suit students interested in
Customer behavior, business communication, campaign planning and brand development
Representative roles
Marketing specialist, market research analyst, advertising and promotions manager, sales manager and fundraising manager
Degree option
Typical coursework
May suit students interested in
Representative roles
Bachelor of Science in Business Administration (BSBA)
Accounting, finance, marketing, economics, management, business law, statistics, information systems, operations and business strategy
Broad business knowledge, data-informed decision-making and flexibility across several business functions
Business operations specialist, management analyst, project management specialist or social and community service manager
Business Management (BSBM)
Leadership, project management, personnel management, organizational behavior and customer engagement
Leading teams, managing people, overseeing projects and improving organizational performance
General and operations manager, industrial production manager, construction manager and personal services manager
Accounting
Financial accounting, managerial accounting, auditing, taxation, cost accounting and accounting information systems
Financial reporting, compliance, recordkeeping and detailed numerical analysis
Accountant, auditor, financial examiner, tax preparer and tax revenue agent
Finance
Corporate finance, investments, financial markets, risk management, economics and financial analysis
Investments, forecasting, valuation, banking and financial decision-making
Financial risk specialist, credit analyst, budget analyst, financial manager and loan officer
Marketing
Consumer behavior, market research, digital marketing, branding, advertising and marketing strategy
Customer behavior, business communication, campaign planning and brand development
Marketing specialist, market research analyst, advertising and promotions manager, sales manager and fundraising manager
What Can You Do With a BSBA Degree?
After earning a BSBA degree, you may pursue a variety of business careers in areas such as human resources, project management, operations management and cost estimation. Many different industries may hire graduates with a solid foundation in business administration, including healthcare, manufacturing, education, finance and retail. You may pursue work in private business, government agencies or the nonprofit sector.(See disclaimer 1) After gaining some professional experience, you may decide to further your academic credentials with a graduate degree, such as an MBA.
Some careers that may be related to this degree include:
Sales manager
Plan sales strategies and campaigns, oversee the sales team and establish performance targets
Social and community service manager
Plan, coordinate and oversee programs and outreach activities that support the community and underserved populations
Project management specialist
Oversee projects through their lifecycle, from conception to planning to implementation and follow-up
Human resources specialist
Support organizational growth through hiring, onboarding, training and other HR activities
Median annual salary for management analysts in May 2024(See disclaimer 2)
Projected job growth rate for management analysts from 2024 to 2034(See disclaimer 3)
BSBA Tuition and Financial Options
GCU believes that quality higher education should be accessible to all. We’re committed to keeping tuition for our academic programs competitive for our students by freezing on-campus tuition rates, keeping online tuition rates low and offering millions in institutional scholarships. An education at our university is an investment in your future.
No out-of-state tuition — pay the same rate no matter where you live.
Ways To Save
Your education is an important financial investment, and there are several ways to help manage costs while earning your degree. GCU’s university counselors are available to help you explore available options and provide personalized guidance on your estimated cost of attendance.
Complete the Free Application for Federal Student Aid (FAFSA) annually to determine eligibility for federal grants and student loans. Since some aid is awarded on a first‑come, first‑served basis, GCU recommends submitting the FAFSA as early as possible after Oct. 1 to maximize funding opportunities.
If you’ve earned college credits from another institution, you may be able to complete your degree sooner at GCU by transferring those credits. Submit the Lopes Unofficial Credit Evaluation form, then connect with a university counselor who can provide you with personalized guidance.
You may be able to reduce your college costs by applying for GCU’s on-campus or online student scholarships. We invite you to explore available institutional scholarships and determine which opportunities you may be eligible for. GCU also encourages students to seek out third‑party scholarships and grants.
Explore Your Financial Options
Connect with a university counselor to learn more about tuition, cost-planning resources and available options.
Frequently Asked Questions About a BSBA Degree
Learn more about earning a business administration degree and your potential career outcomes by reviewing the following frequently asked questions and answers.
Is a BSBA worth It?
What skills can you develop in a BSBA program?
Can you earn a BSBA degree online?
What is the difference between a BSBA and a BBA degree?
What should you look for when comparing BSBA programs?
Is a BSBA degree math-heavy?
What Are the Admission Requirements for a BSBA Degree?
GCU offers a streamlined admission process with no application fee, personal statement or essay required. High school students may qualify for admission by meeting either the minimum GPA requirement or minimum SAT or ACT test score requirements. Admission criteria may vary by degree or program, so please review the requirements for your chosen program.
You can apply to a degree program at GCU in just three simple steps. Your university counselor is standing by to assist you with any questions about the application process.
It starts with selecting the program that aligns with your goals from one of GCU's 380+ academic programs — from undergraduate degrees to post-master’s certificate programs to doctoral degrees.
Pick your program
Explore our on-campus, online or evening cohort options under the Degree Programs page to find the right program for you.
Complete our online application
Your university counselor will direct you to the online application. Fill in all required information and submit the form.
Submit supporting documents
Submit your official transcripts and any relevant test scores, and confirm with your university counselor that all forms for your desired program are submitted.
Program Curriculum
General Education Requirements
Core Courses
Read More About Business Degrees
Learn more about becoming a business student in college and the possible career pathways after graduation.
Develop practical business skills in leadership, finance, marketing and strategy through GCU's BSBA degree, available online or on campus.
- Indeed. (2026, June 15). Business Administration: Definition and 27 Career Paths. Retrieved August 2026.
- The earnings referenced were reported by the U.S. Bureau of Labor Statistics (BLS), Management Analysts, as of May 2024, retrieved August 2026. Due to COVID-19, data from 2020 to 2023 may be atypical compared to prior years. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as Management Analysts, nor does it reflect the earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It is very unlikely that a median salary will reflect an entry-level salary. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc. against a pool of candidates.
- COVID-19 has adversely affected the global economy and data from 2020 to 2023 may be atypical compared to prior years. Accordingly, data shown is effective August 2025, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Management Analysts, retrieved August 2026.
Approved and verified accurate by the Executive Director of Academic Operations of the Colangelo College of Business on Sept. 15, 2026.