Bachelor of Arts in Entertainment and Art Management

Personal Artistry -
Graduates of Grand Canyon University’s College of Arts and Media programs will be able to demonstrate a developed personal creative voice in creative content that is informed by discipline-specific history and theory.

• Articulate the foundations of personal creative identity.
• Apply discipline-specific theory to personal practice.
• Apply discipline-specific historical foundations to personal creative voice.
• Craft ethical, values-driven creative content that is true to personal creative voice.
• Create work that connects with and serves diverse communities.

Entrepreneurial Skills -
Graduates of Grand Canyon University’s College of Arts and Media programs will be able to survey and leverage technologies and platforms to produce and publish quality on-brand creative content for target audiences.

• Examine marketplace needs and opportunities.
• Assess emerging technology and tools to support creativity, production, and distribution.
• Effectively collaborate as a member of a team.
• Develop a personal brand and marketing plan.
• Adapt creative content to connect with target audience(s).

Arts and Entertainment Industry Knowledge -
Graduates of Grand Canyon University’s Arts and Entertainment Management program understand the creative industry’s history, structure, and trends while applying ethical, cultural, and technological insights to navigate and influence the evolving arts and entertainment landscape.

• Demonstrate familiarity with the history, structure, and current trends across arts, entertainment, and media sectors.
• Analyze legal, ethical, and cultural considerations that impact arts and entertainment organizations.
• Explain the roles and interrelationships of artists, audiences, producers, and organizations within the creative industries.
• Evaluate the impact of technology and media on the evolution of the arts and entertainment industry.

Creative Leadership and Innovation -
Graduates of Grand Canyon University’s Arts and Entertainment Management program apply creative leadership and innovation by guiding diverse teams, fostering collaboration and problem-solving, inspiring shared vision, and developing others through servant leadership.

• Demonstrate effective leadership and team management in creative environments.
• Foster innovation and problem-solving to address challenges in arts and entertainment settings.
• Manage and support diverse, inclusive, and collaborative creative teams or projects.
• Communicate a clear vision and motivate stakeholders towards shared organizational goals.