Personal Artistry -
Graduates of Grand Canyon University’s College of Arts and Media programs will be able to demonstrate a developed personal creative voice in creative content that is informed by discipline-specific history and theory.

• Articulate the foundations of personal creative identity.
• Apply discipline-specific theory to personal practice.
• Apply discipline-specific historical foundations to personal creative voice.
• Craft ethical, values-driven creative content that is true to personal creative voice.
• Create work that connects with and serves diverse communities.

Entrepreneurial Skills -
Graduates of Grand Canyon University’s College of Arts and Media programs will be able to survey and leverage technologies and platforms to produce and publish quality on-brand creative content for target audiences.

• Examine marketplace needs and opportunities.
• Assess emerging technology and tools to support creativity, production, and distribution.
• Effectively collaborate as a member of a team.
• Develop a personal brand and marketing plan.
• Adapt creative content to connect with target audience(s).

Foundations of Music -
This domain centers on the technical aspects of music production, including recording, sound editing, and postproduction techniques. It encompasses training on the latest music production software, hardware, and studio practices to ensure that students are adept at producing high-quality audio recordings.

• Examine the interrelationship of the discipline and world culture.
• Identify prominent cultural developments in and influences on Western music history.
• Identify historical contributors and contributions to the development of music.
• Demonstrate the ability to develop and defend musical judgments.