Bachelor of Arts in Advertising and Graphic Design

Offered By: College of Arts and Media

Domains

  1. Design Foundations - Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to identify and apply the appropriate elements and principles of design.
    • Demonstrate the systems of design thinking.
    • Demonstrate the use of design principles.
    • Describe the major periods of design history.
    • Evaluate the application of design elements and principles
    • Apply current and historical references of style.
  2. User-Experience Design - Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to analyze and synthesize relevant aspects of human interaction in various contexts (physical, cognitive, cultural, social, political, spiritual and economic) to make appropriate creative and stylistic choices.
    • Produce visual solutions to communication problems.
    • Design for specific target audiences.
    • Identify the factors that contribute to the effectiveness and appropriateness of proposed design solution.
  3. Technology and Tools - Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to use the appropriate technology and tools to develop expressive, functional, and strategic communication solutions for multiple delivery platforms.
    • Select technology and tools for use in the creation, production, and distribution of visual messages.
    • Demonstrate technical competency at a professional level.
  4. Problem Solving and Practical Research - Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to utilize the process of design thinking in the creation of visual messages.
    • Synthesize information to make informed design solutions for communication problems.
    • Apply problem solving and idea generating techniques.
  5. Professionalism and Practice - Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to work as a team member of a design practice or develop an entrepreneurial practice.
    • Work as a member of a collaborative team.
    • Apply personal marketing plans in a formalized job search strategy.
    • Participate in the professional community of your chosen area of study.
    • Use professional presentation skills to communicate design solutions.
  6. Legal, Ethical, and Cultural Competence -
    • Analyze the legal practices expected of a designer.
    • Explain laws and regulations relevant to the advertising industry.
    • Explain trademark and copyright laws.
    • Analyze ethical practices expected of a designer.
    • Explain how ethical standards differ across communication mediums and contexts.
    • Demonstrate diversity and cultural awareness skills necessary for success within the local, national and global advertising industry.
  7. Advertising Process - Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design will be able to develop effective advertising strategies. Students will conceptualize and produce advertising messages that can be used to persuasively communicate advertising campaign objectives.
    • Create advertising campaign objectives and strategies that support the organization’s vision.
    • Use persuasive techniques to develop convincing messages.
    • Write content for a variety of advertising media that meets advertising campaign objectives.
    • Produce designs for a variety of advertising media that meet advertising campaign objectives.
    • Research and negotiate prices for the production of various advertising products.

Disclosure Categories Related to Professional Licensure

Bachelor of Arts in Advertising and Graphic Design

for residents of AL, AK, AS, AZ, AR, CA, CO, CT, DE, DC, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, MP, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VI, VA, WA, WV, WI, WY,

Alabama

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Alaska

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

American Samoa

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Arizona

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Arkansas

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

California

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Colorado

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Connecticut

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Delaware

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

District of Columbia

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Florida

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Georgia

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Guam, US Territory

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Hawaii

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Idaho

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Illinois

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Indiana

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Iowa

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Kansas

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Kentucky

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Louisiana

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Maine

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Maryland

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Massachusetts

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Michigan

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Minnesota

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Mississippi

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Missouri

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Montana

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Nebraska

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Nevada

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

New Hampshire

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

New Jersey

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

New Mexico

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

New York

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

North Carolina

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

North Dakota

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Northern Mariana Islands

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Ohio

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Oklahoma

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Oregon

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Pennsylvania

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Puerto Rico

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Rhode Island

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

South Carolina

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

South Dakota

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Tennessee

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Texas

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Utah

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Vermont

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Virgin Islands

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Virginia

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Washington

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

West Virginia

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Wisconsin

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Wyoming

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

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