Doctor of Business Administration - Data Analytics Emphasis -
Graduates of Grand Canyon University’s Doctor of Business Administration Program with an emphasis in Data Analytics will be able to effectively manage and analyze enterprise data (“big data”) to successfully address complex business decisions in a variety of industries, organizations, and institutions of varying sizes.

• Articulate the purpose of data-driven business decision making.
• Apply analytic techniques and software to validate and interpret data.
• Evaluate applications of data and analytic modeling.
• Connect results of analytic modeling to business decisions.
• Propose structures to enable data-driven business decision making.