Doctor of Business Administration: Theory -
Graduates of Grand Canyon University’s Doctor of Business Administration program will be able to explain the historical and theoretical foundations and assumptions of business and develop, extend, or modify them for practical application.

• Evaluate management theories.
• Evaluate leadership theories.
• Develop, extend, modify, or apply theories for use in business.
• Differentiate management/leadership theories in diverse business situations.

Doctor of Business Administration: Application -
Graduates of Grand Canyon University’s Doctor of Business Administration program will be able to consider the complexity of contemporary business and determine the appropriate situational application of theoretical principles in varied business environments.

• Assess the influence of technology on a business entity.
• Analyze techniques for management in a regulatory environment.
• Analyze the complexities inherent in a global integrated enterprise.
• Support the necessity of continual innovation.
• Incorporate ethical considerations when recommending complex business decisions.

Doctor of Business Administration: Marketing -
Graduates of Grand Canyon University’s Doctor of Business Administration Program with an emphasis in Marketing will be able to effectively apply data-driven marketing management strategies to successfully address the complexities of global marketing.

• Integrate the history, philosophy, and theories of marketing.
• Assess the influence of digital technologies.
• Evaluate data-driven marketing management strategies.
• Analyze the complexities of global marketing.