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//Online MBA: Business Analytics Emphasis

MBA with an Emphasis in Business Analytics

Domains

Program Domains

Strategic Management and Organizational Development -
- Create strategic plans to improve an organization’s competitive advantage.
- Leverage digital marketing strategies to promote organizational growth.
- Evaluate e-commerce strategies to leverage web-based sales to promote growth.
- Practice leadership skills necessary for encouraging innovation within organizations.
- Evaluate strategies for managing people within organizational systems.
- Evaluate the tenets of conscious capitalism and determine the effects on the business ecosystem.
Research and Analysis -
- Perform relevant, industry-specific research.
- Determine an organization’s accounting and budgeting processes.
- Analyze data using appropriate statistical modeling.
- Analyze markets and consumer data to inform marketing strategy.
- Evaluate metrics useful for analyzing and improving business operations.
Critical Thinking and Decision Making -
- Recommend sound financial decisions based on analysis of a firm’s capital structure and capital budgeting techniques.
- Evaluate an organization’s operations in order to improve the value chain.
- Make informed decisions in order to capitalize on business opportunities.
- Clearly and persuasively articulate business decisions to relevant stakeholders.

Professionalism and Ethics -
- Articulate an organization’s responsibilities to the greater social good from a Christian perspective.
- Analyze the ethical implications of decisions and promote ethical standards within organizations.
- Collect, use, and report data ethically.
- Practice strategies for conducting business with personal and professional integrity.
Data Analytics -
Graduates of Grand Canyon University’s Master of Science in of Business Analytics program will be able to frame questions and objectively apply appropriate analytical methods with supporting models to help solve specific business needs.
- Utilize data visualization techniques to communicate findings.
- Analyze data to diagnose elements of root causes to solve business problems.

Faculty

Program Faculty

Our faculty are committed to bringing their abundant knowledge, enthusiasm, and experience to GCU and its students every day.

Disclosures

MBA with an Emphasis in Business Analytics

Program Domains

Program Faculty

Disclosure Categories Related to Professional Licensure

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