Master of Business Administration with an Emphasis in Business Analytics

Strategic Management and Organizational Development

Strategic Management and Organizational Development

Effective Communicator

Effective Communicator

Create strategic plans to improve an organization’s competitive advantage.

Create strategic plans to improve an organization’s competitive advantage.

Articulates clear position/ purpose throughout the writing

Construct logical, cohesive, and persuasive arguments.

Leverage digital marketing strategies to drive sustainable revenue and profit growth.

Leverage digital marketing strategies to promote organizational growth.

Demonstrates control of layout/presentation, vocabulary, and uses of discipline-specific language

Locate, verify, evaluate, and correctly cite print and electronic resources.

Apply leadership skills necessary for encouraging innovation within organizations.

Evaluate e-commerce strategies to leverage web-based sales to promote growth.

Demonstrates control of diction, tone, or register appropriate to a diverse audience throughout the writing

Exhibit proficiency in Standard American English for academic purposes.

Evaluate strategies for managing people within organizational systems.

Practice leadership skills necessary for encouraging innovation within organizations.

Demonstrates proper usage of grammar and syntax throughout the writing (i.e., spelling, capitalization, punctuation, varied sentence structure)

Demonstrate knowledge of the power and ethical ramifications of language choice and communication style.

Evaluate how principles of free markets affect the business ecosystem.

Evaluate strategies for managing people within organizational systems.

Demonstrates proper documentation of direct quotes, paraphrasing, references, and citing sources

Evaluate the tenets of conscious capitalism and determine the effects on the business ecosystem.

Research and Analysis

Research and Analysis

Innovative Thinking

Innovative Thinking

Perform relevant, industry-specific research.

Perform relevant, industry-specific research.

Presents adequate information using sources that consider other perspectives

Demonstrate clarity and logic in asking relevant questions and acquiring knowledge.

Determine an organization’s accounting and budgeting processes.

Determine an organization’s accounting and budgeting processes.

Selects evidence that appropriately supports the position/purpose

Apply appropriate critical inquiry strategies (e.g., inductive and deductive reasoning, analysis, evaluation, and synthesis) to issues and questions.

Analyze data using appropriate statistical modeling.

Analyze data using appropriate statistical modeling.

Develops position/purpose with reasoning and consistency

Make informed decisions based on historical, current, reliable, and valid information.

Analyze markets and consumer data to inform marketing strategy.

Analyze markets and consumer data to inform marketing strategy.

States a conclusion aligned to development

Evaluate metrics useful for analyzing and improving business operations.

Evaluate metrics useful for analyzing and improving business operations.

Critical Thinking and Decision Making

Critical Thinking and Decision Making

Christian Worldview

Christian Worldview

Recommend sound financial decisions based on analysis of a firm’s capital structure and capital budgeting techniques.

Recommend sound financial decisions based on analysis of a firm’s capital structure and capital budgeting techniques.

Examine the ideological foundation of the Christian worldview.

Examine the ideological foundation of the Christian worldview.

Evaluate an organization’s operations in order to improve the value chain.

Evaluate an organization’s operations in order to improve the value chain.