Strategic Management and Organizational Development -
Graduates of Grand Canyon University’s Master of Business Administration with an Emphasis in Marketing program will be able to evaluate, formulate, and propose strategy to develop entrepreneurial ventures or innovate to grow or sustain existing organizations within rapidly evolving business environments.

• Create strategic plans to improve an organization’s competitive advantage.
• Leverage digital marketing strategies to promote organizational growth.
• Evaluate e-commerce strategies to leverage web-based sales to promote growth.
• Practice leadership skills necessary for encouraging innovation within organizations.
• Evaluate strategies for managing people within organizational systems.

Research and Analysis -
Graduates of Grand Canyon University’s Master of Business Administration with an Emphasis in Marketing program will be able to perform industry research and analyze and synthesize data for the purpose of making sound business decisions that drive growth, sustainability, and operational improvement.

• Perform relevant, industry-specific research.
• Determine an organization’s accounting and budgeting processes.
• Analyze data using appropriate statistical modeling.
• Analyze markets and consumer data to inform marketing strategy.
• Evaluate metrics useful for analyzing and improving business operations.

Critical Thinking and Decision Making -
Graduates of Grand Canyon University’s Master of Business Administration with an Emphasis in Marketing program will be able to effectively use data and critical reasoning to draw sound conclusions in order to solve complex business problems.

• Recommend sound financial decisions based on analysis of a firm’s capital structure and capital budgeting techniques.
• Evaluate an organization’s operations in order to improve the value chain.
• Make informed decisions in order to capitalize on business opportunities.
• Clearly and persuasively articulate business decisions to relevant stakeholders.

Professionalism and Ethics -
Graduates of Grand Canyon University’s Master of Business Administration with an Emphasis in Marketing program will recognize business organizations’ and their own personal social, moral, and ethical responsibility to stakeholders, the community, and the greater social good.

• Articulate an organization’s responsibilities to the greater social good from a Christian perspective.
• Analyze the ethical implications of decisions and promote ethical standards within organizations.
• Collect, use, and report data ethically.
• Practice strategies for conducting business with personal and professional integrity.