Prepare to Lead Business Innovation
The Bridge (Doctor of Business Administration with an Emphasis in Data Analytics) offers a strong foundation in preparation for your doctoral business and academic journey. This bridge to data analytics doctoral program is designed for visionary leaders who have an earned a master’s-level degree in a field other than business administration and now seek to transform their career by completing an online DBA program at Grand Canyon University.
What You Will Learn
In this bridge to data analytics doctoral program, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University. This includes coursework in accounting, finance, statistics, marketing and databases. The bridge courses provide an introduction to foundational content in the areas of business management as well as best practices for research, operations and management.
Your Next Degree
The Doctor of Business Administration with an Emphasis in Data Analytics at Grand Canyon University is designed for expert data analysts seeking to spark new industry-wide innovation. As the global economy evolves at record speed, you will emerge from the online DBA program in data analytics with enhanced skills in the application of big data to solving complex business problems. Strengthen your knowledge of business intelligence, research design, data warehousing and mining, capital markets and other emerging disciplines.
Program Core Courses
This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving.
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
This course introduces the basic role and uses of databases within business enterprises. Students examine database design types, development, staging, production environments, and maintenance of a database structure. Emphasis is on appropriate application and implementation of database functions in relation to performing data analytics.