Program Details

Bridge (Doctor Of Business Administration With An Emphasis In Data Analytics)

Offered By: College of Doctoral Studies
Next Start Date:
Program Now Enrolling
CourseLength:
Total Program Credits: 20
Online: 8 weeks
Transfer Credits:
Up to 12 credits or 1/3 of the program
Program Tuition Rate:
Online: $560 per credit. [More Info]

Prepare to Lead Business Innovation

The Bridge (Doctor of Business Administration with an Emphasis in Data Analytics) offers a strong foundation in preparation for your doctoral business and academic journey. This bridge to data analytics doctoral program is designed for visionary leaders who have an earned a master’s-level degree in a field other than business administration and now seek to transform their career by completing an online DBA program at Grand Canyon University.

What You Will Learn

In this bridge to data analytics doctoral program, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University. This includes coursework in accounting, finance, statistics, marketing and databases. The bridge courses provide an introduction to foundational content in the areas of business management as well as best practices for research, operations and management.

Your Next Degree

The Doctor of Business Administration with an Emphasis in Data Analytics at Grand Canyon University is designed for expert data analysts seeking to spark new industry-wide innovation. As the global economy evolves at record speed, you will emerge from the online DBA program in data analytics with enhanced skills in the application of big data to solving complex business problems. Strengthen your knowledge of business intelligence, research design, data warehousing and mining, capital markets and other emerging disciplines.

Course List

The programs offered at Grand Canyon University may vary by content and course length. You are currently viewing the program version available in Arizona. In order to view the specific course content and credit length available for your state, please contact a counselor at 1-855-GCU-LOPE or click here to request more information.
Major:
20 credits
Total Degree Requirements:
20 credits

Program Core Courses

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving.

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.

Course Description

The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.

Course Description

Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.

Course Description

This course introduces the basic role and uses of databases within business enterprises. Students examine database design types, development, staging, production environments, and maintenance of a database structure. Emphasis is on appropriate application and implementation of database functions in relation to performing data analytics.

Program Locations

Online

Online

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere. GCU offers the most experienced leadership in delivering online degree programs. Full-time faculty members and fully trained adjunct instructors, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Designed with the career-oriented professional in mind, our online classes provide an intimate environment that stimulates engaging and challenging discussions. Choose from programs across our distinct colleges, in high-demand employment areas. Classes begin frequently.



* Please refer to the Academic Catalog for more information. Program subject to change.