GCU’s DBA with an Emphasis in Marketing program was created by the College of Doctoral Studies to help marketing professionals expand their knowledge and experience, set themselves apart and potentially position themselves to further their careers. In this program, students will be taught the importance of acquiring and harnessing data and information for decision making throughout the marketing management process. Additionally, they will have the opportunity to develop the skills and competencies to apply microeconomic principles to the solution of business problems. Other areas explored include components of GCU’s qualitative core research designs, qualitative data collection techniques, the complexity of implementing marketing solutions, the related cultural considerations and more.