DBA in Marketing – Qualitative
- Evening
- Online
Create and Manage Data-Driven Marketing Campaigns
Grand Canyon University’s Doctor of Business Administration (DBA) with an Emphasis in Marketing program focuses on integrating the history, philosophy and theories of marketing, assessing the influence of digital technologies, evaluating data-driven marketing management strategies and analyzing the complexities of global marketing. This program utilizes qualitative methodology and can prepare students to create and manage data-driven marketing in a variety of industries.
Up to 9 doctoral credits
Credits: Fill out the Lopes Eval to find out what will transfer
Choose to Specialize in a Qualitative DBA With an Emphasis
Through GCU’s qualitative DBA with an Emphasis in Marketing online or evening program, students can learn to employ qualitative methodology to design, as well as collect and analyze information in alignment with conducting a scholarly dissertation. Students will do this by creating a sampling plan, designing and field-testing research tools, collecting data, and conducting a deep analysis of the data using a systematic approach. This differs from GCU’s quantitative DBA with an Emphasis in Marketing, which focuses on examining and analyzing events by interpreting numeric data. Students enrolled in either of these programs are required to draft a written dissertation detailing their findings.
Sharpen Your Market Research Skills and Data-Driven Management
GCU’s DBA with an Emphasis in Marketing program was created by the College of Doctoral Studies to help marketing professionals expand their knowledge and experience, set themselves apart and potentially position themselves to further their careers. In this program, students will be taught the importance of acquiring and harnessing data and information for decision making throughout the marketing management process. Additionally, they will have the opportunity to develop the skills and competencies to apply microeconomic principles to the solution of business problems. Other areas explored include components of GCU’s qualitative core research designs, qualitative data collection techniques, the complexity of implementing marketing solutions, the related cultural considerations and more.
Students will take courses including:
In addition to completing a minimum of 60 credits, students must participate in two or three five-day residency experiences on GCU’s vibrant campus in Phoenix.
Career Paths for Marketing Doctorates
With GCU’s DBA with an Emphasis in Marketing, graduates may be able to use their knowledge and skills to help themselves prepare for executive and consulting positions, as well as positions at postsecondary education institutes.
Graduates may go on to become:
Time to Completion and Dissertation Process
To learn more about time to completion and the dissertation process at GCU, visit our doctoral page.
Program Curriculum
Core Courses
Continuation Courses
Fill out the form on this page to learn more about earning your doctorate at GCU.
(See disclaimer §) MOU 10451: The Alumni $5,000 Scholarship for Doctoral Programs is only valid for GCU alumni who enroll in a doctoral program. If you enroll in a doctoral program through any of our online offerings, GCU will provide you a $5,000 tuition scholarship. This tuition scholarship will be applied on a per-course basis over your first and second academic year (as defined in the University Policy Handbook) and at the same time your tuition charges occur. This scholarship cannot be used in conjunction with any other GCU scholarships/awards. This credit will be applied toward your tuition only and you will not receive funds in excess of your charges.