Grand Canyon University (GCU) has been devoted to innovation, academic excellence, leadership and service since 1949. An unwavering Christian foundation and commitment to our core values have allowed us to remain an enduring pioneer of private education.
Brand identifiers, including our logos, seal, taglines, color palette, fonts and overall image, are the external expression of our unique character. Our brand, like our strengths, distinguish us from other universities.
As we continue to grow, we strive to present GCU in a consistently uniform fashion that embodies our mission. The standards set forth within our guide help protect our identity as an engaged, revolutionary organization committed to academic excellence.
GCU’s Branding and Standards Guide
Download our current brand and standards guide to view university, athletic and enterprise logos; approved color palette, typography and fonts; and photo and other branding specifications.
Approved Color Palette
|PMS 267||Pantone Black C||White|
|CMYK 76/96/0/0||CMYK 0/0/0/100||CMYK 0/0/0/0|
|HEX #522398||HEX #000000||HEX #ffffff|
|PMS 130||PMS 7705||PMS 7531|
|CMYK 1/37/100/0||CMYK 100/30/5/41||CMYK 16/29/38/53|
|HEX #f6a800||HEX #006e97||HEX #7a6855|
|PMS 159||PMS 576||PMS 2617|
|CMYK 13/75/100/2||CMYK 57/91/90/4||CMYK 84/99/0/1|
|HEX #d25f15||HEX #69923a||HEX #470a68|
University and College Logos
Which type of file should I use?
Portable Document Format (PDF) files are suitable for final production artwork and are ideal for sharing low-resolution text and/or image documents. PDF files are platform independent.
Joint Photographic Experts Group (JPEG) files are best suited for photo images and complex graphics. JPEG files can support over 16 million colors and are most commonly used for small image files on websites or email. This format loses image quality when compressed and saved and does not work well for line drawings, text or simple graphics.
Encapsulated PostScript (EPS) files are vector formatted and sometimes combined with raster (bitmap) graphic files. EPS files are your best choice if exchanging and/or printing high-resolution and layered images. Resizing or compressing vector files does not result in a loss of image quality.
Graphics Interchange Format (GIF) files are useful for graphic images with up to 256 colors. GIF files have high-quality output and do not lose quality with compression. GIF is most popular for logos and color images on the Web. GIF is also useful for simple images, such as line drawings, black and white images and small text. With an animation editor, GIF images can be used to create animated images.