Brand Standards

Grand Canyon University (GCU) has been devoted to innovation, academic excellence, leadership and service since 1949. An unwavering Christian foundation and commitment to our core values have allowed us to remain an enduring pioneer of private education.

Brand identifiers, including our logos, seal, taglines, color palette, fonts and overall image, are the external expression of our unique character. Our brand, like our strengths, distinguish us from other universities.

As we continue to grow, we strive to present GCU in a consistently uniform fashion that embodies our mission. The standards set forth within our guide help protect our identity as an engaged, revolutionary organization committed to academic excellence.

GCU’s Branding and Standards Guide

Download our current brand and standards guide to view university, athletic and enterprise logos; approved color palette, typography and fonts; and photo and other branding specifications.

Download Guide

Approved Color Palette

Primary Palette


Secondary Palette





Grand Canyon University Logo

Which type of file should I use?


Joint Photographic Experts Group (JPEG) files are best suited for photo images and complex graphics. JPEG files can support over 16 million colors and are most commonly used for small image files on websites or email. This format loses image quality when compressed and saved and does not work well for line drawings, text or simple graphics.


Encapsulated PostScript (EPS) files are vector formatted and sometimes combined with raster (bitmap) graphic files. EPS files are your best choice if exchanging and/or printing high-resolution and layered images. Resizing or compressing vector files does not result in a loss of image quality.

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