Brand Standards

Grand Canyon University (GCU) has been devoted to innovation, academic excellence, leadership and service since 1949. An unwavering Christian foundation and commitment to our core values have allowed us to remain an enduring pioneer of private education.

Brand identifiers, including our logos, seal, taglines, color palette, fonts and overall image, are the external expression of our unique character. Our brand, like our strengths, distinguish us from other universities.

As we continue to grow, we strive to present GCU in a consistently uniform fashion that embodies our mission. The standards set forth within our guide help protect our identity as an engaged, revolutionary organization committed to academic excellence.

GCU’s Branding and Standards Guide

Download our current brand and standards guide to view university, athletic and enterprise logos; approved color palette, typography and fonts; and photo and other branding specifications.

Download Guide

Approved Color Palette

Primary Palette


Secondary Palette





Grand Canyon University Logo

Which type of file should I use?


An Adobe Illustrator (AI) file is vector formatted and can be combined with raster (bitmap) graphic files. AI files are your best choice for exchanging and/or printing high-resolution and layered graphics. Resizing (enlarging or compressing) vector files does not result in a loss of image quality. AI files also retain assigned color profiles, making it easier to maintain consistent color output when printing on paper or fabric, or publishing online.


A Portable Network Graphic (PNG) is a raster image file. It is particularly popular with web designers for its ability to handle graphics with transparent or semi-transparent backgrounds. Inherently, this makes them ideal for use online. PNGs do not contain layers, however their file format is ideal for graphics of a vector origin. PNGs offer lossless compression and a broader, brighter color palette capable of handling 16 million different colors.

Academic GCU spelled out in purple
Academic GCU spelled out in black
Speed GCU in purple
Speed GCU in black
Running Lope in purple
Running Lope in black
Academic GCU PHX Lope in purple
Academic GCU PHX Lope in black
Purple GCU logo text with speed stripes and purple antelope on top
Black GCU logo text with speed stripes and black antelope on top
Academic GCU with Lope in purple
Academic GCU with Lope in black
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