BA in Entertainment and Art Management Degree
What Is an Entertainment and Art Management Degree?
An entertainment and art management degree examines the business and organizational practices that support creative industries, including arts administration, marketing, finance, event planning and project management. The Bachelor of Arts in Entertainment and Art Management is designed for creative-minded students who want to turn their passion for the arts, entertainment and media into careers on the business and leadership side of the creative industries. In the program, you will also explore audience engagement, personal branding, nonprofit management and the influence of technology and emerging media trends on arts and entertainment.
Offered by the College of Arts and Media, the program is designed for students who want to remain connected to the creative world while preparing to lead, organize and support the people, projects and organizations that bring creative work to audiences.
Up to 90 credits, only 84 can be lower division
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Bachelor's)
- 16+ years old
- High School Graduate
- 2.8+ Unweighted GPA
OR 2.5+ Unweighted GPA and
- ACT: 19
- SAT: 1000*
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
*Math and reading only on a 1600 point scale (test date after 3/1/2016). SAT score of 1380 required for 2400 point scale (test date before 3/1/2016).
What Can You Expect From an Entertainment and Art Management Degree?
Our BA in Entertainment and Art Management gives you the opportunity to explore how creative organizations operate from the inside out. Through your coursework, you will examine how professionals develop projects, manage people and resources, market creative work, engage audiences, produce events and collaborate with artists, stakeholders and creative teams.
The program brings together business knowledge and an understanding of the creative industries, helping you develop competencies that can be applied across art, entertainment and media organizations. Whether your interests are in live entertainment, performing arts, media, events or other creative ventures, you can explore the organizational and business practices that help move creative ideas from concept to execution.
As you pursue your entertainment and art management degree online or on our Phoenix campus, you can expect to receive access to academic resources and student support services throughout your studies. We also integrate a Christian worldview into the academic experience, encouraging all students to consider ethical decision-making, servant leadership and purpose as you work through your program
The BA in Entertainment and Art Management Degree Experience
Flexible Online Coursework Designed for Busy Students
Our online degree option gives you the convenience of completing your coursework through an interactive digital learning environment. You can engage with course materials, participate in discussions and connect with instructors and classmates as you explore topics relevant to art and entertainment management.
The entertainment and art management degree online can be especially ideal if you are balancing your education with work, family or other responsibilities while pursuing your academic goals.
University Accreditation and Academic Quality
GCU has been institutionally accredited by the Higher Learning Commission since 1968. The College of Arts and Media shares the university’s commitment to upholding the principles and standards established by our accrediting bodies.
Experience Life on Our Vibrant Phoenix Campus
If you choose to study on our Phoenix campus, you can experience a collaborative college environment while completing your entertainment and art management coursework. You can look forward to connecting with classmates and faculty in person as you become part of the College of Arts and Media community.
Outside the classroom, you can explore opportunities to get involved in campus activities, clubs, events and other aspects of university life as you build connections throughout your GCU experience.
Academic Resources and Student Support Services
As a GCU student, you will have access to academic resources and support services designed to assist you throughout your educational journey. Some of these resources may include tutoring, library services, academic advising, career support and technical assistance, along with college resources catered to College of Arts and Media students. Whether you study online or on campus, you can connect with resources that support your coursework, academic development and progress toward your educational goals.
What Will I Study in a Bachelor's in Entertainment and Art Management?
In a BA in entertainment and art management program, you will study the business, marketing and management practices used within creative industries related to arts administration, entertainment marketing, event planning, financial decision-making, nonprofit management, project management, personal branding and entrepreneurship. You will also examine how technology, media trends and audience engagement influence arts and entertainment organizations.
Throughout the program, you can develop your ability to plan projects and events, communicate with stakeholders, evaluate business decisions and support creative ventures. Your studies culminate in a capstone experience that allows you to integrate your knowledge through a substantial research project or event-planning experience.
Core Course Topics in Entertainment and Art Management
Program coursework brings together creative-industry knowledge and fundamental business practices. You will explore how marketing, financial decision-making, event planning and management strategies can be applied within art, entertainment and media organizations.
Some of the core areas you will study include:
Art and entertainment management
Explore the structure of art, entertainment and media industries, including the relationships among artists, audiences, producers and organizations. You will also examine industry trends, ethical considerations, technology and talent management.
Marketing and personal branding
You can develop knowledge of event planning and project management, including stakeholder communication, event operations, audience engagement, sales, revenue generation, resource management and project scope.
Event and project management
You can develop knowledge of event planning and project management, including stakeholder communication, event operations, audience engagement, sales, revenue generation, resource management and project scope.
Business and financial management
You will be taught financial decision-making and the business practices used to manage creative ventures and nonprofit organizations. Topics include financial reports, organizational leadership, entrepreneurship, teamwork and mission-driven management.
What Can You Do With an Entertainment and Art Management Degree?
A BA in Entertainment and Art Management can help prepare you to pursue career opportunities managing arts, entertainment, media and other creative industries. Depending on your interests and experience, you may consider roles that involve representing creative professionals, coordinating business activities, managing projects or supporting the development and promotion of artistic work.
Your coursework in marketing, finance, event planning, project management and arts administration can help you develop competencies applicable to a variety of creative organizations and professional settings.
A few examples of careers you may consider include:
Agents and business managers of artists, performers and athletes
Represent and promote artists, performers and athletes in business matters. These professionals may negotiate contracts, communicate with current or prospective employers and handle other business matters on behalf of their clients.
Artists and related workers
Create or direct artistic work across a range of creative fields. Depending on their specialty, these professionals may develop original artwork, establish the visual direction of creative projects or use digital tools and techniques to produce artistic content.
Median annual wage for agents and business managers of artists, performers and athletes as of May 2025(See disclaimer 1)
Estimated job growth rate for agents and business managers of artists, performers and athletes from 2025 to 2035(See disclaimer 2)
Is a BA in Entertainment and Art Management Right for You?
A BA in Entertainment and Art Management may be a good fit if you want to combine your creative interests with business, management and leadership competencies. The program may particularly appeal to you if you enjoy collaborating with others, coordinating projects and exploring the business operations that help support artists, events and creative organizations.
Tuition and Financial Aid for Your BA in Entertainment and Art Management
Understanding the cost of your education is necessary in planning your college experience. Tuition for your BA in Entertainment and Art Management will depend on factors such as your learning format and individual circumstances. We offer resources to help you explore tuition and fees, scholarships and other financial aid opportunities available to those who qualify.
Over $404M in scholarships awarded to GCU students in 2025.
Ways To Save
Your education is an important financial investment, and there are several ways to help manage costs while earning your degree. GCU’s university counselors are available to help you explore available options and provide personalized guidance on your estimated cost of attendance.
Complete the Free Application for Federal Student Aid (FAFSA) annually to determine eligibility for federal grants and student loans. Since some aid is awarded on a first‑come, first‑served basis, GCU recommends submitting the FAFSA as early as possible after Oct. 1 to maximize funding opportunities.
If you’ve earned college credits from another institution, you may be able to complete your degree sooner at GCU by transferring those credits. Submit the Lopes Unofficial Credit Evaluation form, then connect with a university counselor who can provide you with personalized guidance.
You may be able to reduce your college costs by applying for GCU’s on-campus or online student scholarships. We invite you to explore available institutional scholarships and determine which opportunities you may be eligible for. GCU also encourages students to seek out third‑party scholarships and grants.
Explore Your Financial Options
Connect with a university counselor to learn more about tuition, cost-planning resources and available options.
Bachelor of Arts in Entertainment and Art Management FAQs
Explore answers to frequently asked questions about the BA in Entertainment and Art Management, including what you can study, who the program is designed for and your available learning options.
Is an entertainment and art management degree worth it?
What is the difference between entertainment management and art management?
How does an entertainment and art management degree combine business and the creative industries?
Does the Bachelor of Arts in Entertainment and Art Management degree include event planning and arts administration?
Can I complete this entertainment and art management degree online?
Who is a Bachelor of Arts in Entertainment and Art Management degree designed for?
What Are the Admission Requirements for the BA in Entertainment and Art Management Degree?
Admission requirements for the BA in Entertainment and Art Management vary based on your academic background and student status. Requirements may include submitting your application and academic transcripts for evaluation. Transfer students may also be able to apply eligible college credits toward their degree. Review our admission requirements and connect with a university counselor to determine eligibility.
You can apply to a degree program at GCU in just three simple steps. Your university counselor is standing by to assist you with any questions about the application process.
It starts with selecting the program that aligns with your goals from one of GCU's 380+ academic programs — from undergraduate degrees to post-master’s certificate programs to doctoral degrees.
Pick your program
Explore our on-campus, online or evening cohort options under the Degree Programs page to find the right program for you.
Complete our online application
Your university counselor will direct you to the online application. Fill in all required information and submit the form.
Submit supporting documents
Submit your official transcripts and any relevant test scores, and confirm with your university counselor that all forms for your desired program are submitted.
Program Curriculum
General Education Requirements
Core Courses
Related Entertainment and Art Management Resources
Explore articles surrounding art and entertainment management, creative industries and media to learn more about the fields, professional roles and topics connected to your interests. These resources can help you continue exploring how business, creativity and media intersect across a variety of industries.
Develop business, leadership and creative-industry competencies with a BA in Entertainment and Art Management at GCU. Explore your next steps toward earning your degree online or at our Phoenix campus.
- The earnings referenced were reported by the U.S. Bureau of Labor Statistics (BLS), Agents and Business Managers of Artists, Performers and Athletes, as of May 2025, retrieved September 2026. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as agents and business managers of artists, performers, and athletes, nor does it reflect the earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It is very unlikely that a median salary will reflect an entry-level salary. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc. against a pool of candidates.
- Data shown is effective August 2026, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Agents and Business Managers of Artists, Performers and Athletes, retrieved September 2026.
Approved and verified accurate by the Interim Dean of the College of Arts and Media on Oct. 5, 2026.