Design Foundations -
Graduates of Grand Canyon University’s Bachelor of Arts in Advertising and Graphic Design program will be able to identify and apply the appropriate elements and principles of design.

• Demonstrate the systems of design thinking.
• Demonstrate the use of design principles.
• Evaluate the application of design elements and principles.

Technology and Tools -
Graduates of Grand Canyon University's Bachelor of Social Media program will be able to use the appropriate technology and tools to develop expressive, functional, and strategic communication solutions for multiple delivery platforms.

• Utilize technology and tools for use in the creation, production, and distribution of social media messaging.
• Demonstrate technical competency at a professional level in use of software and hardware.
• Demonstrate technical competency managing online communities.
• Demonstrate technical competency for scheduling and analyzing social campaigns utilizing industry standard analytical tools.
• Evaluate new or developing technology for application within a social media context.

Content Creation and Production -
Graduates of Grand Canyon University's Bachelor of Social Media will be able to produce assets for various social media curation platforms.

• Demonstrate professional level expertise in creating and producing video content for various media formats used in social media.
• Demonstrate professional level expertise in creating and producing photographic content for various media formats used in social media.
• Demonstrate professional level expertise in creating and producing written content for various media formats used in social media.
• Demonstrate professional level expertise in creating and producing graphic and animated content for various media formats used in social media.

Cultural and Ethical Competence -
Graduates of Grand Canyon University's Bachelor of Social Media will be able to develop social media with cultural and ethical awareness.

• Analyze the industry standard legal practices including copyright and trademark.
• Develop a strategy to work in a team or workgroup environment that is based on effective leadership and communication techniques.
• Analyze ethical practices expected of a designer.
• Evaluate industry standards and safeguards for accessibility.
• Evaluate the need for research in designing social media for a culture or community.

Social Advertising Process -
Graduates of Grand Canyon University's Bachelor of Social Media will be able to develop effective advertising strategies. Students will conceptualize and produce advertising messages that can be used to persuasively communicate advertising campaign objectives.

• Create strategy that uses or integrates social media with overall advertising goals.
• Develop social media campaign plan.
• Evaluate and setup social media platforms.
• Create advertising campaign objectives and strategies that support the organization's vision.
• Utilize the escalation process for managing and moderating social communities.