Social Advertising Process -
Graduates of Grand Canyon University's Bachelor of Social Media will be able to develop effective advertising strategies. Students will conceptualize and produce advertising messages that can be used to persuasively communicate advertising campaign objectives.

• Create strategy that uses or integrates social media with overall advertising goals.
• Develop social media campaign plan.
• Evaluate and setup social media platforms.
• Create advertising campaign objectives and strategies that support the organization's vision.
• Utilize the escalation process for managing and moderating social communities.