Communications Bachelor of Arts Degree in Broadcasting New Media

Bachelor of Arts in Communications with an Emphasis in Broadcasting and New Media

Offered By: College of Humanities and Social Sciences

What Is New Media?

New media encompasses any form of interactive media that relies on a computer for distribution. This includes, but is not limited to, blogs, virtual reality, social media, online newspapers, podcasts and digital games. New media is constantly being updated and can be easily retrieved, hyperlinked, searched for and accessed. A large reason companies turn to new media is so they can narrow their target audience, as traditional media only allows companies to target a broad audience.

Earn Your BA Degree in New Media from GCU

A new addition to Grand Canyon University’s distinguished College of Humanities and Social Sciences, the Bachelor of Arts (BA) in Communications with an Emphasis in Broadcasting New Media is designed for students who are passionate about mass communications and media. This program focuses on developing skills to interpret visual and verbal communication in the mainstream and social media, examining modern communications techniques and learning about theories of mass media, as well as the characteristics and effects of mass communications channels. The BA in Communications with an Emphasis in Broadcasting New Media provides students with the skills and experience necessary to recognize the effect new media has on its consumers and create effective press releases, podcasts, social media and news stories.

Develop Skills in New Media Technologies

Program courses are taught by seasoned experts who share extensive knowledge and experience in their respective fields. To finish this 120-credit program, all students must pass courses including digital video production, digital media and culture, communications ethics, media theory and elements of intercultural communication. In addition to passing these courses, all students are required to showcase what they’ve learned in this program by completing a communications capstone.

Students enrolled in GCU’s BA in Communications with an Emphasis in Broadcasting New Media will develop their skills in new media technologies by learning about the different forms of storytelling used to influence audiences, examining the role of media and media messages in both traditional and new media platforms and evaluating ethical responsibility in broadcasting media messages through critical understanding of media’s influence on society. Students will also learn the basic knowledge and skills needed to create broadcast and podcast messaging, ultimately getting to try their hand at both of these mediums.

Jobs You Can Get With a New Media Communications Bachelor of Arts Degree

Graduates of GCU’s BA in Communications in Broadcasting New Media are prepared for positions in advertising, marketing, public relations and print or broadcast journalism. Program graduates may go on to become:

  • News anchors
  • News producers
  • Television producers
  • Screenwriters
  • Social media specialists and managers
  • Account coordinators and executives
  • Copywriters and journalists
  • Videographers
  • Editors
  • Marketing managers and more
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Total Credits: 120
Campus: 15 weeks [More Info]

Online: 7 weeks
[More Info]
Up to 90 credits, only 84 can be lower division
Campus: $8,250 per semester [More Info]
Online: $485 per credit [More Info]

Course List

General Education Requirements:
34-40 credits
52 credits
Open Elective Credits:
28-34 credits
Total Degree Requirements:
120 credits

General Education Requirements

General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.


Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.

Course Options

  • UNV-103, University Success: 4
  • UNV-303, University Success: 4


Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.

Course Options

  • ENG-105, English Composition I: 4
  • UNV-104, 21st Century Skills: Communication and Information Literacy: 4
  • ENG-106, English Composition II: 4
  • COM-263, Elements of Intercultural Communication: 4


Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.

Course Options

  • CWV-101, Christian Worldview: 4
  • CWV-301, Christian Worldview: 4


Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.

Course Options

  • MAT-144, College Mathematics: 4


Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.

Course Options

  • PSY-102, General Psychology: 4
  • INT-244, World Religions: 4
  • SOC-100, Everyday Sociology: 4

Core Courses

Course Description

This course is an introduction to the field of communication with emphasis on the history of communication study, relevant communication theories guiding current research, the contexts in which communication occurs, and issues faced by students of communication. The course focuses on introducing students to various communication models as well as theories and skills in interpersonal communication, small group communication, mass communication, intercultural communication, and public communication.

Course Description

This course examines the principles and processes of small groups and the development of skills for participation and leadership in small group settings, as well as practice in problem solving, decision making, critical reasoning, and information sharing.

Course Description

This writing-intensive course focuses on improving communication among people with different racial, ethnic, cultural, and minority backgrounds. Students explore verbal and nonverbal communication behaviors in a variety of communication media and contexts. Communication styles, rituals, and traditions are explored through an examination of mass media, family structure, religion, politics, education, social life, art, and literature.

Course Description

This course is designed to introduce the concepts and theories relevant to understanding conflict communication and the negotiation process. In this course, students are introduced to various elements of conflict and negotiation communication across a variety of contexts including interpersonal, organizational, and international. Upon completion of this course, students will be able to analyze power dynamics in relationships, identify conflict styles and tactics, and apply intervention techniques in contexts that are relevant to their future relationships and careers.

Course Description

This course introduces students to the study of ethics as it applies in the communication field. As aspiring communication professionals, students need to learn how to engage in communication that is not only appropriate but also responsive to sound ethical principles. In this course, students learn about major ethical theories and explore how these theories are applied in workplace communication, interpersonal relationships, mass media, and intercultural communication contexts.

Course Description

This course provides an overview of the concepts, methods, and tools for communication research design, implementation, interpretation, and critical evaluation in communication research. Prerequisite: COM-100.

Course Description

This course introduces students to the technical and aesthetic aspects of small format digital production as well as the basic principles of motion picture production. Students learn the language of film/digital video and how its manipulation can express one’s individual message or purpose.

Course Description

This course introduces students to the relationship between argumentation and advocacy as well as the role of worldviews in shaping the arguments surrounding relevant social issues. This course presents the concepts and skills related to the study of argumentation. Students are introduced to the principles and elements of argumentation in everyday communication across contexts, as well as the skills necessary in constructing and evaluating written and oral arguments.

Course Description

This writing-intensive course focuses on the communication processes in personal relationships such as romantic relationships, family relationships, and friendships. Through quantitative and qualitative methods and other theoretical perspectives, students in this class examine the expression and interpretation of messages in everyday personal interactions as well as significant relational events. Students also explore communication processes involved in developing, maintaining, and dissolving relationships, how communication impacts partners and their relationships, and how to improve relational quality or individual well-being through communication.

Course Description

This course provides students with an overview of media effects and the complex relationship of media producers and users (audiences). Students examine the role of media and media messages in both traditional and new media platforms, learning about different forms of storytelling to influence audiences.

Course Description

In this course, students learn the basic knowledge and skills necessary for creating broadcast and podcast messages. Students acquire a better understanding of the communication necessary in the preproduction, production, and postproduction stages of broadcasting and podcasting. Course materials include a special focus on auditory and audiovisual presentation elements for presentation on screen and support roles off camera and off air.

Course Description

This course provides students the opportunity to acquire a deeper understanding of how digital technologies are transforming our society and culture. It also offers them the tools to analyze a wide variety of media texts targeted to multiple audiences while exploring the cultural issues raised by new communication technologies.

Course Description

This course includes a culminating reflection and collection of integral works from students' time in the major. Students engage in research specific to their career or graduate school goals and develop a project that displays what they have learned while in the program. Students are exposed to practitioners in the communication field. Students are taught how to effectively communicate their research and develop other skills that support a successful transition into the workforce or graduate school. Prerequisite: COM-333, COM-355.

Program Locations

GCU Campus Student

Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview.

GCU Online Student

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.

GCU Evening Student

Grand Canyon University’s evening programs cater to the demands of working professionals who prefer an in-person learning environment. Our night classes meet just once per week and offer the interaction and discussion of a typical college classroom.

* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.

* Please refer to the Academic Catalog for more information. Programs or courses subject to change.

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