What Is New Media?
New media encompasses any form of interactive media that relies on a computer for distribution. This includes, but is not limited to, blogs, virtual reality, social media, online newspapers, podcasts and digital games. New media is constantly being updated and can be easily retrieved, hyperlinked, searched for and accessed. A large reason companies turn to new media is so they can narrow their target audience, as traditional media only allows companies to target a broad audience.
Earn Your BA Degree in New Media from GCU
A new addition to Grand Canyon University’s distinguished College of Humanities and Social Sciences, the Bachelor of Arts (BA) in Communications with an Emphasis in Broadcasting New Media is designed for students who are passionate about mass communications and media. This program focuses on developing skills to interpret visual and verbal communication in the mainstream and social media, examining modern communications techniques and learning about theories of mass media, as well as the characteristics and effects of mass communications channels. The BA in Communications with an Emphasis in Broadcasting New Media provides students with the skills and experience necessary to recognize the effect new media has on its consumers and create effective press releases, podcasts, social media and news stories.
Develop Skills in New Media Technologies
Program courses are taught by seasoned experts who share extensive knowledge and experience in their respective fields. To finish this 120-credit program, all students must pass courses including digital video production, digital media and culture, communications ethics, media theory and elements of intercultural communication. In addition to passing these courses, all students are required to showcase what they’ve learned in this program by completing a communications capstone.
Students enrolled in GCU’s BA in Communications with an Emphasis in Broadcasting New Media will develop their skills in new media technologies by learning about the different forms of storytelling used to influence audiences, examining the role of media and media messages in both traditional and new media platforms and evaluating ethical responsibility in broadcasting media messages through critical understanding of media’s influence on society. Students will also learn the basic knowledge and skills needed to create broadcast and podcast messaging, ultimately getting to try their hand at both of these mediums.
Jobs You Can Get With a New Media Communications Bachelor of Arts Degree
Graduates of GCU’s BA in Communications in Broadcasting New Media are prepared for positions in advertising, marketing, public relations and print or broadcast journalism. Program graduates may go on to become:
- News anchors
- News producers
- Television producers
- Social media specialists and managers
- Account coordinators and executives
- Copywriters and journalists
- Marketing managers and more
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
- MAT-144, College Mathematics: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.