Begin Your Career in Broadcasting and New Media
New media and broadcasting encompasses any form of interactive media that relies on a computer for distribution. This includes, but is not limited to, blogs, virtual reality, social media, online newspapers, podcasts and digital games. Broadcasting and new media is constantly being updated and can be easily retrieved, hyperlinked, searched for and accessed. One reason why companies turn to new media is so they can narrow their target audience, as traditional media only allows companies to target a broad audience. Additionally, modern broadcasting media can allow for interactive elements to boost user engagement.
The College of Humanities and Social Sciences at Grand Canyon University offers the Bachelor of Arts (BA) in Communications with an Emphasis in Broadcasting and New Media for students who are passionate about mass communications and media. This program focuses on developing skills to interpret visual and verbal communication in the mainstream and social media, examining modern communication techniques and learning about theories of mass media, as well as the characteristics and effects of mass communications channels. The media broadcasting emphasis teaches you the skills and knowledge to appeal to consumers by creating effective press releases, podcasts, social media and news stories.
New Media and Broadcasting Class Topics
Courses in this program are taught by seasoned instructors who share knowledge and experience in their respective fields. To finish this 120-credit program, you must successfully complete classes that explore a range of topics, including:
- Digital video production techniques and technologies
- Cultural issues pertaining to digital technologies
- Sound ethical principles for professionals in the communications field
- Theories of media and media messages, and the relationship between the producer and the consumer
- Verbal and nonverbal communication behaviors in light of cultural differences
In addition to passing these courses, you are required to showcase what you’ve learned in this program by completing a communications capstone.
When you enroll in the bachelor’s in communications program at GCU, you will have the opportunity to develop your skills in new media broadcasting technologies by:
- Exploring the different forms of storytelling used to influence audiences
- Examining the role of media and media messages in both traditional and new media platforms
- Evaluating ethical responsibility in broadcasting media messages through critical understanding of media’s influence on society
You will also be taught the foundational knowledge and skills needed to create broadcast and podcast messaging. In addition to classroom instruction, you will have the opportunity to apply your skills and showcase your progress with both of these mediums in your broadcasting class.
Broadcasting Media Career Paths
When you graduate with a bachelor’s in communications with a focus in new media broadcasting, you will have the opportunity to pursue a range of positions. Although no guarantees can be made regarding career outcomes, you may decide to seek a career in advertising, marketing, public relations or print or broadcast journalism. Some career possibilities within this field include the following:
- Public relations manager
- Postsecondary communications teacher
- Broadcast announcer
- Radio disc jockey
- Public relations specialists
- Media and communication worker
Enroll in Broadcasting Courses From an Accredited University
GCU is an institutionally accredited university offering degree programs that can help prepare students for digital technology-related careers. If you’re excited about the possibilities in new media and broadcasting, you may find our blend of classroom instruction and hands-on learning activities to be the right fit for you. With classes available on campus or online, this broadcasting media emphasis offers flexibility as you pursue higher education.
BA in Communications: Broadcasting and New Media Emphasis FAQs
Before you decide to apply for enrollment in a BA in Communications online or on campus, you may have some lingering questions. The following FAQs and answers may help address any uncertainties as you work on planning your career pathway. You may also wish to consult your university counselor while you make plans for higher education.
If you decide that a career in the broadcasting media field could be the right choice for you, apply for enrollment in GCU’s bachelor’s in communications degree with a broadcasting and new media emphasis today. Complete the form on this page to get started.
1 U.S. Bureau of Labor Statistics. (2023, February 10). How to Become a Public Relations Specialist. Occupational Outlook Handbook. Retrieved July 27, 2023.
2 U.S. Bureau of Labor Statistics. (2023, January 24). How to Become a News Analyst, Reporter, or Journalist. Occupational Outlook Handbook. Retrieved July 27, 2023.
3 U.S. Bureau of Labor Statistics. (2022, September 8). How to Become an Advertising, Promotions, or Marketing Manager. Occupational Outlook Handbook. Retrieved July 27, 2023.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
- MAT-144, College Mathematics: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.