Program Details

Bachelor of Science in Business Administration with an Emphasis in Business Intelligence

Offered By: Colangelo College of Business
Next Start Date:
Program Now Enrolling
Approx. Course Length:
Online: 7 weeks [More Info]
Campus: 15 weeks
Total Program Credits:
120 Credits
Transfer Credits:
Up to 90 credits, only 84 can be lower division

Overview

Earn Your Bachelor's Degree in Business Administration with an Emphasis in Business Intelligence

After earning Grand Canyon University's (GCU) Bachelor of Science in Business Administration with an Emphasis in Business Intelligence degree, you will be prepared for many career options. In the business intelligence degree program, offered by the Colangelo College of Business, you examine the key functional areas of management, accounting, finance and marketing. You also study how to leverage web analytics to ascertain website effectiveness with a specific focus on how to track, capture, analyze and decipher website traffic.

Degree Outcomes

Business Intelligence Focus

In the Bachelor of Science in Business Administration with an Emphasis in Business Intelligence degree, you examine the fundamentals of project management, database structures, programming, business analytics, IT governance and ethics. Another important concept you explore in the business intelligence degree is the role of governance and ethics within information technology, including preparing for an audit, complying with government regulations and understanding data-privacy issues.

What You Will Learn

Foundational Coursework for a Business Intelligence Degree Program

Some of the areas you focus on include:

  • Marketing mix and marketing concepts
  • Microeconomic topics, macroeconomic topics and international economics topics
  • Introduction to the accounting cycle
  • Construction of financial statements
  • Management processes and functions
  • Foundation of core knowledge within the field of information technology
  • Use of managerial accounting data in the decision-making process
  • Practical application of descriptive and inferential statistics in business
  • Fundamentals of business finance
  • Design, development, implementation and maintenance of relational database structures
  • Information technology project management
  • Role of governance and ethics within information technology
  • Current business analytics practices and tools
  • Key aspects of predictive analytics
  • Leveraging web analytics for website effectiveness
  • IT and business analytics topics

Career Outcomes

Prepare for Success with Your Business Intelligence Degree

With a degree in business intelligence, you will be prepared for a career in a variety of business administration roles with a unique emphasis in business analytics. This bachelors of business administration with an emphasis in business intelligence degree program can prepare you to work as a business analyst, project manager, quality assurance specialist or e-business and m-business solution manager.

You may also choose to further your education beyond the BS in business intelligence program. GCU offers a variety of master's degrees in business, including an MBA and a Master of Science in Leadership.

Course List

The programs offered at Grand Canyon University may vary by content and course length. You are currently viewing the program version available in Arizona. In order to view the specific course content and credit length available for your state, please contact a counselor at 1-855-GCU-LOPE or click here to request more information.
General Education Requirements:
34-40 credits
Major:
68 credits
Open Elective Credits:
12-18 credits
Total Degree Requirements:
120 credits

General Education Requirements

General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.

Requirements

Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.

GCU Course Options

  • UNV-112, Success in Science, Engineering and Technology & Lab: 4 credits
  • UNV-103, University Success: 4 credits
  • UNV-303, University Success: 4 credits
  • UNV-108, University Success in the College of Education: 4 credits

Requirements

Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.

GCU Course Options

  • UNV-104, 21st Century Skills: Communication and Information Literacy: 4 credits
  • ENG-105, English Composition I: 4 credits
  • ENG-106, English Composition II: 4 credits

Requirements

Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.

GCU Course Options

  • CWV-101, Christian Worldview: 4 credits
  • CWV-301, Christian Worldview: 4 credits

Requirements

Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.

GCU Course Options

  • MAT-154, Applications of College Algebra: 4 credits
  • MAT-144, College Mathematics: 4 credits
  • PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4 credits
  • MAT-134, Applications of Algebra: 4 credits
  • BIO-220, Environmental Science: 4 credits

Requirements

Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.

GCU Course Options

  • HIS-144, U.S. History Themes: 4 credits
  • PSY-100, Psychology in Everyday Life: 4 credits
  • SOC-100, Everyday Sociology: 4 credits

Program Core Courses

Course Description

This course surveys the marketing mix and marketing concept; markets and buyer behavior; product, service, and relationship marketing for global competition; creating and keeping customers in an e-commerce world; branding and positioning; distribution strategies, integrated marketing communications, and pricing strategies.

Course Description

The course covers microeconomic topics, macroeconomic topics, and international economics topics. Microeconomic topics include the nature and method of economics, supply and demand, utility, and supply and demand elasticities. Macroeconomic topics include the measurement of national output, factors that impact output, other means of measuring national wealth and economic well-being, unemployment, inflation, GDP accounting, and business cycles. While the focus of this course is primarily on the U.S. economy, some comparative economic analysis will be covered. In addition, select topics related to international trade and finance are introduced.

Course Description

This introductory course deals with management and the basic management processes and functions. It focuses on real-world management situations concerned with planning, organizing, leading, and controlling, the work of the organization.

Course Description

This course provides the foundation of core knowledge within the field of information technology. Topics include technology-centric organizations, the type and role of fundamental information technology systems, data management to include privacy and security, e-business and m-business, hardware, software, and computer networks.

Course Description

This course is an introduction to the accounting cycle and the construction of financial statements. Students explore the fundamental principles and practices of financial accounting as outlined by Generally Accepted Accounting Principles (GAAP); the steps in the accounting cycle from journalizing transactions through the preparation of financial statements; and the use and interpretation of the balance sheet, income statement, and statement of cash flows. Prerequisite: MAT-134, MAT-144 or MAT-154.

Course Description

This course is an introduction to the use of managerial accounting data in the decision-making process. Topics include the use of cost-volume-profit (CVP) analysis and relevant costs in decision making, using budgets and the balanced scorecard to evaluate performance, methods for setting prices of products and services, and analyzing capital investment opportunities. Prerequisite: ACC-250.

Course Description

This course provides an introduction to the practical application of descriptive and inferential statistics in business. Topics include probability, probability distributions, the central limit theorem, confidence intervals, hypothesis testing, correlation, and regression. Prerequisite: MAT-134, MAT-144 or MAT-154.

Course Description

This course is a general survey of financial institutions, the Federal Reserve System, the qualities of a sound monetary system, the theory and value of money, deposit insurance, and foreign exchange. Prerequisites: ECN-220, ACC-250, and one of the following: MAT-134, MAT-144, or MAT-154.

Course Description

This course examines the design, development, implementation, and maintenance of relational database structures. Emphasis is on appropriate application and implementation. Prerequisite: BIT-200 or CST-110

Course Description

This course focuses on the analysis of business problems to design and implement the software component of an information system. Emphasis is placed on structured design and programming. This course includes an introduction to visual programming languages. Prerequisite: SYM-400.

Course Description

This course examines current business intelligence practices and tools. Topics include creating an intelligent data-driven company, the role of decision-management tools, information silo busting, and design techniques for information dashboards. This course also introduces the key aspects of conducting business analytics using Microsoft Excel's Advanced features. Students examine real-world case studies. Prerequisites: BIT-200 and BUS-352.

Course Description

This writing intensive course examines the role of governance and ethics within information technology. Topics include understanding and satisfying Sarbanes/Oxley, preparing for an information technology audit, complying with government regulations such as HIPAA, and understanding data-privacy issues. Students examine real-world case studies. Prerequisite: BIT-200 or CST-110.

Course Description

This course examines information technology project management. Topics include the reasons why IT projects fail, the business cost of IT failure, managing IT teams, outsourcing, virtual teams, scope definition, project scheduling, risk mitigation, and leading successful projects. Additional topics focus on using project management to build an analytics organization. Prerequisite: BIT-200 or CST-110

Course Description

This course examines key aspects of predictive analytics by combining both information technologies and modeling techniques to extract meaning from similar and/or dissimilar organizational data. The course covers the use of quantitative techniques to translate business data into business intelligence. The key focus of the course is how to leverage information technology to build predictive models for making tactical and strategic business decisions. Prerequisites: BIT-200, BIT-430, and BUS-352.

Course Description

This course examines how to leverage web analytics to ascertain website effectiveness with a specific focus on how to track, capture, analyze, and decipher website traffic. Topics related to SEI (search engine optimization) are also covered. Prerequisites: BIT-200 and BIT-430.

Course Description

This writing intensive course serves as the capstone experience in business and management that includes the gradual development of a comprehensive and integrative business plan. This course is designed to assist students in their development as managers, servant leaders, and successful strategic thinkers. Management, marketing, accounting, finance, economics, global perspectives, law, and political issues are covered during this course. It is a writing intensive course that will help students develop competencies such as critical thinking, effective communication, leadership, and global awareness. Prerequisites: FIN-350, MGT-240 or MGT-420, MKT-245, and senior status.

Course Description

This course examines current IT and business intelligence topics in order to assist students in their development as IT professionals. Concepts are taught in the context of project management, database structures, programming, business analytics, and IT governance and ethics. Prerequisites: BIT-200, SYM-400, SYM-405, BIT-415, BIT-417, BIT-430, BIT-435, and senior status.

Faculty Bios

Program Locations

Campus

Campus

Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview. New modern classrooms, suite-style residence halls, popular dining options, resort-style swimming pools and a focus on creating a dynamic student life make GCU a top choice for high school graduates and transfer students. Exciting events, well-known guest speakers and Division I athletics round out the traditional student experience. Our welcoming campus community is the perfect place to find your purpose.
Online

Online

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere. GCU offers the most experienced leadership in delivering online degree programs. Full-time faculty members and fully trained adjunct instructors, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Designed with the career-oriented professional in mind, our online classes provide an intimate environment that stimulates engaging and challenging discussions. Choose from programs across our distinct colleges, in high-demand employment areas. Classes begin frequently.

* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program’s published required number of months to complete all degree requirements as provided in the institution’s catalog. Completion statistics are updated every January and are based on the cohort of students who graduated between 7/1 – 6/30 of the preceding year. The On-Time Completion rate is determined by the number of students in the cohort who completed the program within the published program length divided by the number of students in the cohort who graduated.

On-campus program disclosures Online and Evening program disclosures

* Please refer to the Academic Catalog for more information. Program subject to change.