Doctor of Business Administration (DBA) With An Emphasis In Data Analytics - Quantitative Bridge Program
Prepare to Lead Business Innovation
The bridge for entrance to the Doctor of Business Administration with an Emphasis in Data Analytics (Quantitative) offers a strong foundation in preparation for your doctoral business and academic journey. This bridge to data analytics doctoral pathway is designed for visionary leaders who have an earned a master’s-level degree in a field other than business administration and now seek to transform their career by completing an online DBA pathway at Grand Canyon University.
What You Will Learn in the Quantitative DBA - Data Analytics Bridge Program
In this quantitative bridge to the DBA with an Emphasis in Data Analytics program, you will complete the introductory courses required for all doctoral-level business learners at Grand Canyon University. This includes coursework in accounting, finance, statistics, marketing and databases. The bridge courses provide an introduction to foundational content in the areas of business management.
Your Next Degree
The Doctor of Business Administration with an Emphasis in Data Analytics at Grand Canyon University is designed for business professionals seeking to acquire research skills while enhancing expertise in financial management, planning and executive decision making. As the global economy evolves at record speed, you will emerge from this online program with enhanced skills in the management of organizational data analytics infrastructure, business processes and staffing that will give you a competitive advantage in solving complex business problems. Strengthen your knowledge of business intelligence, research design, data warehousing and mining, capital markets and other emerging disciplines.
Students who complete the bridge and enroll in the DBA with an Emphasis in Data Analytics (Quantitative) will design and conduct research studies to examine and analyze events by interpreting numeric data. They will use statistical techniques to clean, describe, assess, summarize and compare study data. An example of a quantitative data analytics study might include the development of a statistical model to predict consumer product demand and the infrastructure needed to implement the model. The student would provide commentary on how the results compare with previous studies and offer specific recommendations for future studies that expand on specific knowledge relative to consumer demand.
Core Courses
Course Description
This course is designed for students who are preparing for more advanced coursework in business but who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting, including the fundamentals of revenue recognition, the components of the balance sheet, and financial statement analysis. ?The course explores accounting theories using publicly traded companies and case studies.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
Course Description
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Course Description
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
Course Description
This course introduces the basic role and uses of databases within business enterprises. Students examine database design types, development, staging, production environments, and maintenance of a database structure. Emphasis is on appropriate application and implementation of database functions in relation to performing data analytics.
Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.