Master’s in Business Analytics (MSBA)

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Overview

Study Advanced Business Analytics Concepts During Your MSBA

Data collection, analysis, interpretation and application are at the heart of the tactical and strategic decisions made by corporations to accelerate forward progress. The growing field of business analytics requires academically trained big data analysts to assist organizations in making these decisions. You can position yourself for possible career advancement by earning your Master of Science in Business Analytics (MSBA) at Grand Canyon University.

The master’s in business analytics degree emphasizes big data analytics and the objective application of analytical methods to address specific business problems.

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Why GCU

Benefits of Pursing an MS in Business Analytics From GCU

During your MSBA studies, you will be taught to refine your communication skills to convey key concepts and information to all stakeholders. Examine creative problem-solving methods in the organizational environment. The MS in Business Analytics curriculum integrates the Christian worldview. Students are encouraged to identify as servant leaders who apply the transformative nature of data analytics for the betterment of their communities. Examine Christian-minded solutions to ethical dilemmas and consider the regenerative and innovative qualities of moral practices.

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Earn Your Master’s in Business Analytics Online

GCU is a university that designs programs with the needs of working professionals in mind. You can pursue your master’s in business analytics degree while still managing your professional responsibilities and family commitments. Our online learning platform connects you to knowledgeable faculty. You will have the opportunity to engage in discussions with peers across a range of industries. 


This Degree Is Offered Online

Coursework

Cultivate a Deep Understanding of Business Analytics Concepts

MSBA students will have the opportunity to gain a deeper understanding of descriptive, predictive and prescriptive analytics as they study key concepts like statistical language, data mining and data visualization. Critical thinking, mathematics and computing skills blend in hands-on, project-based learning experiences.

The Master of Science in Business Analytics degree concludes with the Applied Capstone Project. You can work to gain practical experience through an applied project that explores a specific aspect of analytics.

In the courses throughout this program, the following core competencies will be covered:

  • The principles and relative advantages of object-oriented and object-relational databases
  • Industry tools and methods for presenting data and making predictions based on statistical analysis
  • Techniques for pattern and knowledge extraction from large data sets
  • Advanced analytics techniques for the interpretation of organizational data applied to specific business solutions
Careers

Career Opportunities for Master’s in Business Analytics Degree Graduates

This degree may be ideal for students who possess practical industry experience and are looking for a pathway toward a career they may find fulfilling.

As a graduate with an MS in Business Analytics, you may be prepared to pursue jobs such as:

Management analyst

Data scientist

Operations research analyst

Postsecondary business teacher

95,700

New jobs estimated to open for management analysts from 2022 to 20321

FAQ

Master of Science in Business Analytics (MSBA) Degree FAQs

If you’re interested in earning your Master of Science in Business Analytics degree and furthering your education, our frequently asked questions can provide you with more insight on this career path and earning your degree.

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Start Your Journey Today 

Take the next step by earning your graduate degree in business analytics. Apply online at GCU.

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1 COVID-19 has adversely affected the global economy and data from 2020 and 2021 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is effective September 2023, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Management Analysts, retrieved on Oct. 2, 2023. 

2 The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Management Analysts, as of May 2022, retrieved on Oct. 2, 2023. Due to COVID-19, data from 2020 and 2021 may be atypical compared to prior years. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as management analysts, nor does it reflect earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc., against a pool of candidates. 

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