Doctor of Business Administration

Learn the key differences between a dissertation vs. thesis, including purpose, length and degree level requirements.

A DBA faculty member shares a marketing leadership perspective on whether a doctorate is worth it, focusing on data driven thinking, strategy and career growth.

Explore the different types of doctorate degrees, including DBA, EdD, DNP and PhD programs, and discover which doctorate path may fit your goals.

Discover why community building is a strategic asset in modern marketing, driving trust, engagement, loyalty, and long term brand value beyond transactions.

Curiosity and question‑driven thinking help finance leaders make better decisions, reduce risk and navigate data challenges, while DBA students apply inquiry‑based habits to real‑world leadership.

Explore key qualitative research methods and designs for doctoral studies. Learn about types of qualitative research and data collection methods.

Explore types of quantitative research design to determine which is ideal for your dissertation. Discover GCU’s doctoral programs for quantitative research.

Explore the difference between marketing vs. advertising. Discover how GCU’s marketing degree can help you find your unique path.

Preparing for your dissertation defense? Learn what a dissertation defense is, what to expect and how to prepare for it in your doctoral journey.