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Doctor of Business Administration

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Strategic planner taking notes at an online meeting

A Look at a Typical Strategic Planner Job Description

There are endless types of companies: small or large, local or international, high-tech or low-tech… The list goes on. Despite the incredible variety of businesses, they all generally share the same...

What Does a Management Consultant Do?

A tech company is having trouble understanding why its latest app is not selling. A university is struggling to appeal to international students. A shingle manufacturer has been hit with a...

Your Complete Dissertation Plan: Getting It Done on Time

One of the most impactful moves you can make for your career is to earn a doctorate degree. A doctorate degree, such as a PhD, represents the highest pinnacle of academic achievement in a field, and...

What Does a Market Research Analyst Do?

A business can thrive only when it fully understands the needs and desires of its customers and develops business strategies designed to meet those needs and desires. The professionals who position...

Marketing vs. Advertising: What’s the Difference?

You may have heard the common business terms, marketing and advertising, used in conversation before. For some people, the difference between the two concepts may not be completely clear. If you are...

Choosing a Quantitative vs. Qualitative Data Analytics Degree

Data analytics specialists who have been working in the field for a few years may begin thinking about returning to school to acquire new skills and enhance their opportunities for promotion...

What Is Qualitative vs. Quantitative Marketing Research?

When you enroll in a Doctor of Business Administration (DBA) in Marketing program, you must develop research skills to complete your assignments and, most importantly, your dissertation. You will...

How to Use Quantitative Data Analysis for a Strong Thesis Statement

Professionals who aspire to ascend to the C-suite or other executive positions often decide to return to school to enhance their academic qualifications. Earning a doctoral degree based on...

The Most Efficient Qualitative Data Collection Methods

At some point in their careers, many professionals consider going back to school. Regardless of your specific reason for thinking about returning to school, earning a doctoral degree will elevate your...

What Is a Chief Innovation Officer?

No matter what industry you’re in, change is constant. Companies that continually evolve and adapt are the ones that stand the test of time and thrive regardless of market conditions. To stay...

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