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Marketing

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What Is a Social Influencer?

Do you find it difficult to go longer than a few hours without checking your social media feeds? Are you constantly thinking of ways to turn recent events into snappy tweets and posts? You may have...

Choosing a Public Relations vs. Marketing Career

Do you enjoy writing and other forms of communication? Are you thinking of working toward a career in the corporate world, but you’re not quite sure which role would be the right fit? You may want to...

What Is Qualitative vs. Quantitative Marketing Research?

When you enroll in a Doctor of Business Administration (DBA) in Marketing program, you must develop research skills to complete your assignments and, most importantly, your dissertation. You will...

MBA vs Master’s in Marketing: Which One Should You Choose?

A bachelor’s degree in marketing is a wonderful tool that can help you get your foot in the door for a wide variety of careers. However, a graduate degree is often necessary if you want to advance...

What Can You Do With a Marketing Degree?

Are you interested in earning a bachelor’s degree in marketing and wonder what career opportunities are available with this degree? An advertising and marketing degree is a business degree that can...

What Can I Do With an MBA in Marketing?

When you earn an MBA, you’ll become a more competitive job candidate and learn new skills. Find out what you can do with an online marketing MBA from GCU.

5 Tips for Successful Content Marketing

Content marketing has become a major buzzword within digital marketing, and for good reason. It's through content marketing that businesses can amplify their content and raise brand awareness. The...

What Does a Marketing Manager Do?

Marketing management professionals plan and implement digital and traditional ad campaigns and oversee the overall marketing strategy. Learn more here.

5 Reasons Why Consumer Research Matters to Your Business

Market research is important. Many marketers will admit that they wish they had more time to work directly with customers in feedback sessions like focus groups, and even more will lament that their...

How Is the Marketing and Advertising Industry Changing?

The only constant is change, and that is particularly true of the marketing and advertising industry. Savvy marketers are always on the lookout for the new strategies that best speak to a changing...

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