Pursue Your Love for Art with an Advertising and Graphic Design Bachelor of Arts Degree
Advertising and graphic design is a field that tends to draw creative thinkers who are also effective problem solvers. Advertising professionals collaborate with their co-workers and clients to present brands in a desirable light across multiple mediums. Nurture your love of art and creative thought with the Bachelor of Arts in Advertising and Graphic Design program, offered by the College of Fine Arts and Production at Grand Canyon University.
This advertising degree guides students through a progressive acquisition of knowledge and skills, which increase in complexity throughout the program. Students examine the conceptualization of inventive advertising possibilities and learn to execute their ideas to spearhead fully developed marketing campaigns. GCU emphasizes a hands-on style of learning. In the studio classes, students collaborate with their peers to work on active client projects.
The Benefits of a BA in Graphic Design and Advertising
The BA in Advertising and Graphic Design encourages students to become both detail-minded and “big picture” thinkers. You will know the importance of a brand then design strategy and produce advertisements. Students learn to develop ideas that make brands, products and ideas memorable to the consumer, with technical skills that are geared for today’s digital workflow. Graduates of this graphic design degree will have a portfolio of polished work that represents a broad spectrum of industries and project types. A professional portfolio is required to demonstrate career qualifications during the job search process.
This advertising graphic design bachelor’s degree is available on GCU’s campus and online. It requires a total of 120 credits for graduation.
Prepare for Creative Conceptualization and Strategy
The Bachelor of Arts in Advertising and Graphic Design equips graduates with a versatile skillset. You will engage in the creative process of conceptualization then learn to design with images, typography, textures, color and shape. Examine various production methods and work with photography, illustration and emerging technologies. Some of the skills and knowledge covered by this degree program include the following:
- Creative concept development – how to come up with those great ideas
- Image creation and manipulation
- Creative copywriting techniques for digital media, social media, printed products and broadcast
- Core foundational knowledge of print, packaging, web and social media design
- Core principles of design and the concepts of composition
- The mastery of software required in the industry
Work in the Exciting Fields of Advertising and Graphic Design
Brands rely on advertising and graphic design professionals to further the success of their company. Since all types of companies across all industries rely on advertising, there are many possible career paths that a graduate might choose. You may choose to pursue work at a corporate advertising department, in a marketing agency or in the media. Some graduates may decide to pursue an entrepreneurial path. Some potential career paths that may be related to a bachelor of arts degree in advertising and graphic design include the following:
- Graphic designer
- Production artist
- Creative services specialist
- Art director
There are no licensure or certification requirements to pursue work as an advertising and graphic design specialist. Students are responsible for meeting the technical requirements of the courses, including having a working laptop with Adobe Creative Cloud.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
* Please refer to the Academic Catalog for more information. Program subject to change.