What Is a Bachelor of Arts in Advertising and Graphic Design Degree?
Advertising and graphic design is a field for creative thinkers who are also effective problem solvers. Advertising and design professionals collaborate with their co-workers and clients to present brands in a desirable light across multiple mediums. Nurture your love of art and creativity with the Bachelor of Arts in Advertising and Graphic Design degree program, offered by the College of Arts and Media at Grand Canyon University.
This advertising and graphic design degree guides students through a progressive development of knowledge and skills, which increase in complexity throughout the program. Students examine the conceptualization of inventive advertising and learn to execute their ideas to spearhead fully developed advertising campaigns. GCU emphasizes a hands-on style of learning within its advertising and graphic design degree program. In the studio classes, students collaborate with their peers to work on active client projects.
What Are the Benefits of Having a Graphic Design Degree with Advertising Background?
The BA in Advertising and Graphic Design teaches students to become both detail-minded and “big picture” thinkers. You will know the importance of a brand then design strategy and produce advertisements. Students learn to develop ideas that make brands, products and ideas memorable to the consumer, with technical skills that are geared for today’s digital workflow. Graduates of this graphic design degree will have a portfolio of polished work that represents a broad spectrum of industries and project types. A professional portfolio is required to demonstrate career qualifications during the job search process.
This bachelor’s in advertising and graphic design degree is available on GCU’s campus and online. It requires a total of 120 credits for graduation.
What Will You Learn During a Graphic Design and Advertising Degree Program?
The Bachelor of Arts in Advertising and Graphic Design degree equips graduates with a versatile skillset. Students will engage in the creative process of conceptualization and then learn to design with images, typography, textures, color and shape. Students will also examine various production methods and work with photography, illustration and emerging technologies. Some of the skills and knowledge covered by this graphic design degree program include the following:
- Creative concept development – how to come up with those great ideas
- Image creation and manipulation
- Creative copywriting techniques for digital media, social media, printed products and broadcast
- Core foundational knowledge of print, packaging, web and social media design
- Core principles of design and the concepts of composition
- The mastery of software required in the industry
What Jobs Can You Get With an Advertising and Graphic Design Degree?
Companies rely on advertising and graphic design professionals to further the success of their brands. Since all types of companies across all industries rely on advertising, there are many possible career paths that a graduate might choose. You may choose to pursue work at a corporate advertising department, in a marketing agency or in the media. Some graduates may decide to pursue an entrepreneurial path. Potential career paths that may be related to a bachelor’s degree in graphic design and advertising include the following:
- Graphic designer
- Production artist
- Creative services specialist
- Art director
There are no licensure or certification requirements to pursue work as an advertising and graphic design specialist. Students are responsible for meeting the technical requirements of the courses, including having a working laptop with Adobe Creative Cloud.
Bachelor’s in Advertising and Graphic Design Degree FAQs
1 Retrieved from Intelligent.com
2 The earnings referenced were reported by the U.S. Bureau of Labor Statistics, Graphic Designers, as of May 2020. Due to COVID-19, data from 2020 may be atypical compared to prior years. The pandemic may also impact the predicted future workforce outcomes indicated by the BLS. BLS calculates the median using salaries of workers from across the country with varying levels of education and experience and does not reflect the earnings of GCU graduates as Graphic Designers. It does not reflect workers’ earnings in one city or region of the country. It also does not reflect a typical entry-level salary. The median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. You may also wish to compare median salaries if you are considering more than one career path.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
- MAT-144, College Mathematics: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.