Bachelor of Arts in Broadcasting

Offered By: College of Arts and Media

Domains

  1. Writing for Broadcast - This program prepares students by teaching them how to craft compelling stories for various broadcast platforms. It builds students' writing skills enhancing their ability to select and report newsworthy events. Through practical experience, students learn to effectively communicate with specific audiences while utilizing multimedia to enhance their storytelling.
    • Write a story for broadcast using proper Associated Press (AP) style.
    • Use news judgement in selecting a story for broadcast.
    • Combine AP broadcast writing and multimedia elements to craft a compelling story.
    • Elicit quality sound bites through effective interviewing strategies.
    • Discern the effect of bias and objectivity in news.
  2. Business of Broadcasting - This program covers how industry structures and business models influence news coverage, helping students appreciate the balance between editorial content and commercial interests. It also covers legal structures governing broadcasters, including how laws and regulations impact the daily operations of broadcasting professionals. Students also investigate the symbiotic relationship between broadcasters and advertisers, to understand how these partnerships affect the content and financial viability of broadcasting enterprises.
    • Explain how the broadcasting industry structure and business models affect news coverage.
    • Evaluate how laws affect the work of broadcasting professionals.
    • Analyze the interdependent relationship between advertisers and broadcasters.
  3. Multimedia Production - This program provides students with practical skills for creating broadcast quality content. It also covers the various roles within a live broadcast environment, including each position's responsibilities and how they contribute to the broadcast's success. Students engage in hands-on experiences to produce broadcast pieces that follow professional audio and video production standards.
    • Structure a production rundown.
    • Delineate the responsibilities of the technical roles in a live broadcast environment.
    • Produce a quality broadcast piece using audio/video production best practices.
    • Produce the multimedia content for a broadcast package.
    • Edit a multimedia piece to seamlessly convey a story.
  4. On Air Presentation - This program focuses on developing the skills required for compelling and confident on-camera performance. Students learn to convey information in a structured and engaging manner. They also develop their ability to deliver unscripted content for live broadcast. This program helps students develop the poise, voice modulation, body language, and camera engagement to excel in front of the camera in any broadcasting capacity.
    • Present a complete reporter package.
    • Deliver unscripted content for live broadcast.
    • Showcase effective on-air presentation skills.

Faculty

Our faculty are committed to bringing their abundant knowledge, enthusiasm, and experience to GCU and its students every day.

Program Faculty

Disclosure Categories Related to Professional Licensure

Bachelor of Arts in Broadcasting

for residents of AL, AK, AS, AZ, AR, CA, CO, CT, DE, DC, FM, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MH, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, MP, OH, OK, OR, PA, PR, PW, RI, SC, SD, TN, TX, UT, VT, VI, VA, WA, WV, WI, WY,

Alabama

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Alaska

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

American Samoa

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Arizona

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Arkansas

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

California

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Colorado

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Connecticut

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Delaware

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

District of Columbia

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Federated States of Micronesia

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Florida

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Georgia

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Guam, US Territory

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Hawaii

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Idaho

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Illinois

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Indiana

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Iowa

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Kansas

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Kentucky

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Louisiana

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Maine

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Marshall Islands

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Maryland

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Massachusetts

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Michigan

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Minnesota

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Mississippi

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Missouri

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Montana

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Nebraska

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Nevada

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

New Hampshire

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

New Jersey

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

New Mexico

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

New York

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

North Carolina

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

North Dakota

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Northern Mariana Islands

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Ohio

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Oklahoma

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Oregon

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Pennsylvania

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Puerto Rico

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Republic of Palau

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Rhode Island

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

South Carolina

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

South Dakota

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Tennessee

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Texas

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Utah

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Vermont

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Virgin Islands

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Virginia

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Washington

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

West Virginia

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Wisconsin

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.

Wyoming

Not Intended for Licensure

This program is not designed to meet the educational requirements for licensure or certification in Arizona or any other US state or territory.