Bachelor of Arts in Communications
Overview
Develop Abilities That Apply to Many Fields
If you are an outgoing individual who enjoys building and maintaining relationships with others, consider Grand Canyon University's (GCU) Bachelor of Arts in Communications degree. Our communications program is offered by the College of Humanities and Social Sciences, and provides you with the opportunity to explore how to construct messages, common characteristics of effective communication and contextual factors that influence individuals personally or as business professionals.
The organizational emphasis allows you to focus on communication skills that are applicable to public relations, political communication, human resources, sales and marketing. Immerse yourself in a bachelor's degree program that embodies ethical communication and Christian values. GCU faculty guide, collaborate and mentor you to help you find your purpose.
Degree Outcomes
Study Contemporary Communication Skills
While earning a bachelors in communications degree, you have the opportunity to examine key facets of contemporary communication, including fundamentals, research development, conflict and advocacy, public relations, organizational and small group communication and more.
You can also develop a foundation of skills that can aid in living a full and balanced life. In addition to critical thinking, our Bachelor of Arts in Communications program integrates Christian values to help you integrate faith into study and work in order to live ethically.
What You Will Learn
Know How to be an Effective Communicator
In addition to critical thinking, ethical decision-making and Christian truths, our robust curriculum demonstrates:
- How to become an effective leader or collaborator in small group communications
- Developing a communication campaign, including strategies of social, political and marketing campaigns
- Analysis of power dynamics in relationships, as well as conflict tactics and various intervention techniques
- The concepts, methods and tools for communication research design, implementation and interpretation
- Principles governing effective public relations strategies
- The art and science of developing and delivering organizational training programs
Career Outcomes
Communicate Professionally
Nearly every career benefits from clear and effective communication. With this bachelors in communications degree, you can work in a variety of arenas. Common careers include technical writer or editor, public relations specialist, corporate trainer, campaign manager, account executive, sales representative and human resources coordinator. GCU's Bachelor of Arts in Communications also provides the groundwork to build a career in public relations or training and development in government or for-profit and nonprofit organizations of various sizes.
Course List
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Requirements
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
Course Options
- UNV-103, University Success: 4 credits
- UNV-303, University Success: 4 credits
Requirements
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
Course Options
- ENG-105, English Composition I: 4 credits
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4 credits
- ENG-106, English Composition II: 4 credits
- COM-263, Elements of Intercultural Communication: 4 credits
Requirements
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
Course Options
- CWV-101, Christian Worldview: 4 credits
- CWV-301, Christian Worldview: 4 credits
Requirements
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
Course Options
- MAT-144, College Mathematics: 4 credits
Requirements
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
Course Options
- INT-244, World Religions: 4 credits
- PSY-100, Psychology in Everyday Life: 4 credits
- SOC-100, Everyday Sociology: 4 credits
Program Core Courses
Course Description
This course is an introduction to the field of communication with emphasis on the history of communication study, relevant communication theories guiding current research, the contexts in which communication occurs, and issues faced by students of communication. The course focuses on introducing students to various communication models as well as theories and skills in interpersonal communication, small group communication, mass communication, intercultural communication, and public communication.
Course Description
This course examines the principles and processes of small groups and the development of skills for participation and leadership in small group settings, as well as practice in problem solving, decision making, critical reasoning, and information sharing.
Course Description
This writing intensive course focuses on improving communication among people with different racial, ethnic, cultural, and minority backgrounds. Students explore verbal and nonverbal communication behaviors in a variety of communication media and contexts. Communication styles, rituals, and traditions are explored through an examination of mass media, family structure, religion, politics, education, social life, art, and literature.
Course Description
This course considers the role that ethical thinking plays in the liberal arts. Topics are set in historic, literary, artistic, political, philosophical, religious, social, and scientific perspectives. The impact and contributions of leaders in these fields are also considered.
Course Description
This course provides an overview of the concepts, methods, and tools for communication research design, implementation, interpretation, and critical evaluation in communication research. Prerequisites: ENG-106, COM-100, and MAT-144.
Course Description
This course is designed to introduce the concepts and theories relevant to understanding conflict communication and the negotiation process. In this course, students are introduced to various elements of conflict and negotiation communication across a variety of contexts including interpersonal, organizational, and international. Upon completion of this course, students will be able to analyze power dynamics in relationships, identify conflict styles and tactics, and apply intervention techniques in contexts that are relevant to their future relationships and careers.
Course Description
The course covers historical and contemporary organizational theory and application across organizational contexts of corporate communication, team/small group communication, and interpersonal communication. Organizational theory and application topics, including leadership, are covered within each major area.
Course Description
This course introduces students to the relationship between argumentation and advocacy as well as the role of worldviews in shaping the arguments surrounding relevant social issues. This course presents the concepts and skills related to the study of argumentation. Students are introduced to the principles and elements of argumentation in everyday communication across contexts, as well as the skills necessary in constructing and evaluating written and oral arguments.
Course Description
This course investigates the principles and theories of public relations. Students receive an overview of the function and practices of the growing public relations industry in both profit and nonprofit contexts. This course examines the relationships between the public relations practitioner and various groups including clients, consumers, employees, and media.
Course Description
This course is designed to help students develop an understanding of training and development in an organizational setting with a particular focus on teaching communication skills and learning the art and science of designing, developing, delivering, and evaluating training and development programs. Training and development as a career field is a significant focus. Prerequisite: COM-355.
Course Description
This writing intensive course focuses on the communication processes in personal relationships such as romantic relationships, family relationships, and friendships. Through quantitative and qualitative methods and other theoretical perspectives, students in this class examine the expression and interpretation of messages in everyday personal interactions as well as significant relational events. Students also explore communication processes involved in developing, maintaining, and dissolving relationships, how communication impacts partners and their relationships, and how to improve relational quality or individual well-being through communication. Prerequisite: COM-355.
Course Description
Communication campaigns use a myriad of persuasive strategies to reach a specified audience. This course emphasizes the theoretical art of persuasion and strategic applications in communication campaigns. Students analyze a variety of social, political, environmental, health, and marketing campaigns. Additionally, students design and institute a communication campaign of their choosing. Prerequisite: COM-355.
Program Locations
Campus
Online
Evening
* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program's published required number of months to complete all degree requirements as provided in the institution's catalog. Completion statistics are updated every January and are based on the cohort of students who started the program in the same year and then graduated within the published program length.
Online and Evening program disclosures On-campus program disclosures* Please refer to the Academic Catalog for more information. Program subject to change.