Earn Your BA in Digital Design With an Emphasis in Web Design Degree
The Bachelor of Arts in Digital Design with an Emphasis in Web Design degree prepares students to work as entry-level designers in a variety of exciting industries that use screen-based content, including advertising, marketing, branding, social media and corporate communications. If you’re interested in earning a web design degree, this program provides a strong foundation in all forms of digital design with a strong focus on web design.
What You Will Learn as a Digital Web Design Degree Student
Behind every screen today is a digital designer deciding what content goes where, what moves, and how to marry both form and function in order to create an enjoyable brand journey. Students learn the design process, including concept development, visualization techniques, stylistic trends, composition, typography, color theory, user experience, interface concepts, and responsive design. Students will also learn the fundamentals of HTML and CSS, content management systems, analytics, and create dynamic visual content in every studio course. This digital design degree program aims to create adept designers with a set of skills that appeal across all sectors of the economy and will offer growth opportunities well into the future.
Students will take courses that support foundational creative skills, skill enhancement, motion graphics and portfolio development. Throughout the portfolio process, students are encouraged to use their creativity to highlight their distinct skillset. The mid-program portfolio course is designed to equip students to find internships and develop their employer-ready digital design pieces. The senior portfolio allows students to showcase their advanced skills as they prepare to enter the workforce and interview for digital design or web design careers often pursued after obtaining a web design degree.
During their time at GCU, students are provided with opportunities to enhance their skills and use their creativity. Students are encouraged to participate in GCU’s Design Club and the student chapter of AIGA (Professional Association for Design) to discover design events and opportunities for networking.
In courses such as Designing for New Technologies, User Experience, Application Design, Content Management Systems Designing with Motion Graphics, students will acquire these core competencies:
- The design and creation of motion graphics across multiple mediums to meet the needs of client businesses
- The design and application of branded content in screen-based applications
- Theories of user experience and interaction (UI/UX) as applied to the design of mobile and web products
During their senior year, students create their own professional portfolio to showcase their skills and talents to prospective employers. Throughout this degree, students develop their design skills, communication skills, problem-solving abilities and critical thinking capabilities. They explore the fundamental principles of ethical leadership, keeping the Christian worldview in mind. Students may enroll in this digital design degree in either the campus or online format. Web design students are required to have a working laptop and a subscription to Adobe Creative Cloud. Additional supplies or software programs may be required.
Why Pursue a Digital Design Degree?
We live in an information-driven society. A digital design degree equips students to use their design skills to create real-world design solutions. Grand Canyon University’s BA in Digital Design focuses on how to communicate in a visual society and how to create engaging and enriching digital design. Throughout the program, students will learn principles of design, color, composition and typography while using industry standard software. In addition, students are provided opportunities to specialize in different areas of interest.
Digital design students continually refine their craft through developing prototypes and responding to actionable feedback. Portfolio classes and portfolio development will support students in their design efforts and provide them with material to showcase to future employers. Digital web design students will graduate equipped to enter the workforce and apply their skills in a wide range of industries.
Career Possibilities With a Digital Web Design Degree
Graduates who possess the design skills necessary to create websites, apps, kiosks, and interactive displays may pursue work across virtually any industry, including private companies, the public sector and nonprofit organizations. Some of the jobs that may be related to this Bachelor of Arts in Digital Design with an Emphasis in Web Design include the following:
- Graphic designer
- Art director
- Special effects artist and animator
Are Web Designers in Demand?
The demand and growth for web designers is substantial and faster than the average for all occupations. Job growth for web developers and digital designers is on track to grow by an estimated 8% from 2019 to 2029.2
FAQs for Prospective Design Degree Students
1 The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Web Developers and Digital Designers as of May 2020. Due to COVID-19, data from 2020 may be atypical compared to prior years. The pandemic may also impact the predicted future workforce outcomes indicated by the BLS. BLS calculates the median using salaries of workers from across the country with varying levels of education and experience and does not reflect the earnings of GCU graduates as Web Developers and Digital Designers. It does not reflect earnings of workers in one city or region of the country. It also does not reflect a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. You may also wish to compare median salaries if you are considering more than one career path.
2 COVID-19 has adversely affected the global economy and data from 2020 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the Bureau of Labor Statistics as well. Accordingly, data shown is based on 2019, which can be found here: U.S. Bureau of Labor Statistics, Web Developers and Digital Designers, retrieved in July 2022.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
- MAT-144, College Mathematics: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.