Personal Artistry -
Graduates of Grand Canyon University’s College of Arts and Media programs will be able to demonstrate a developed personal creative voice in creative content that is informed by discipline-specific history and theory.

• Articulate the foundations of personal creative identity.
• Apply discipline-specific theory to personal practice.
• Apply discipline-specific historical foundations to personal creative voice.
• Craft ethical, values-driven creative content that is true to personal creative voice.
• Create work that connects with and serves diverse communities.

Entrepreneurial Skills -
Graduates of Grand Canyon University’s College of Arts and Media programs will be able to survey and leverage technologies and platforms to produce and publish quality on-brand creative content for target audiences.

• Examine marketplace needs and opportunities.
• Assess emerging technology and tools to support creativity, production, and distribution.
• Effectively collaborate as a member of a team.
• Develop a personal brand and marketing plan.
• Adapt creative content to connect with target audience(s).

Culture and Film -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Film programs will be able to comprehend foundations of media theory and practice and apply knowledge about historical advancements in film, including their significance in the art form.

• Analyze developments in film history.
• Analyze film genres and their evolution.
• Analyze the interrelationship between film and culture.

Film Foundations -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Film programs will be able to execute foundational industry techniques and procedures in the creation of digital media for personal and professional projects.

• Prepare concepts for development.
• Implement the essential elements to create digital media.
• Apply advancing/emerging industry trends to the creation of digital media.
• Format a script using industry-standard scriptwriting software.
• Apply technology and tools for the entire creative process.

Advanced Production Skills -
Graduates of Grand Canyon University’s Bachelor of Arts in Digital Film program will be able to apply advanced production skills to the creation of digital media.

• Apply technical and creative concepts of cinematography to visually support a story.
• Apply color and lighting theory to generate mood and convey meaning.
• Apply best practices when planning, capturing, and enhancing audio.
• Apply data settings and management best practices to all phases of production.
• Implement on-set safety protocols.