Online BA in Game Design Degree
Build a Foundation in Game Design, Game Marketing and Game Theory
Our BA in Game Design can equip you with creative and strategic skills to design engaging, user-centered experiences across platforms. This program teaches you to create interactive digital experiences, from app-based games to educational tools and corporate training programs.
Through design, marketing and theory-based coursework, you can develop your skill set to contribute to diverse career opportunities, designing for both analog, mobile and digital games. You will also explore how gamification is used to enhance presentations, employee development, training programs in K-12 and higher education and other workplace environments.
Game design is a growing field. According to a 2024 report, 190.6 million Americans play video games weekly.1 Beyond entertainment, businesses harness game-based elements and interactive design to boost engagement, improve learning outcomes and drive results. Many sectors have increased their use of gamification technology — even including virtual reality (VR) — in their meetings, presentations and trainings to create more engaging experiences for employees and consumers.2
With the increasing prevalence of game play for personal and professional use, it becomes imperative to stay on top of relevant design metrics and new technology. This creates a unique opportunity for those skilled in creation and gaming to turn their passions into a professional pathway.
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Join a Community of Creatives at GCU
GCU is proud to foster a community of vibrant creatives who are passionate about different areas of art, including design. As a student in the College of Arts and Media, you’ll have the opportunity to collaborate creatively with other arts students from programs such as film, dance, music and other design degrees. Students who enroll in the bachelor’s degree in game design on campus may also explore different arts and media clubs and academic groups to further enlighten their academic experiences.
Game Design Courses and Topics
Aside from your general education courses, you will also complete specific core courses critical to your understanding of the field and in helping you develop a strong foundation of knowledge for your future career. Topics you will explore in your program include:
- Game industry
- Game design
- Visual arts
- Game engines
- Marketing and game promotion
- 2D motion design
- 3D modeling design
- World building
- Buyer/consumer behavior
- Game creation
- Project management
[Tuition, Fees and Financial Aid]
Online: $485 per credit
[Tuition, Fees and Financial Aid]
Cost of Attendance
Career Opportunities for Game Design Graduates
This bachelor's program aims to prepare you to enter the game design field as a skilled professional. Through your interactive design and theory courses, you will work to gain valuable skills in aspects of game creation and build your competency in design and promotion for jobs across the game design industry.
Due to the widespread use of gaming and VR technology for various purposes, graduates of this game design degree may consider careers in various industries, such as:3
- Entertainment
- Automotive
- Healthcare
- Real estate
- Architecture
- Learning and development
- Education
Graduate With Your Bachelor’s Degree From an Accredited University
At GCU, we are proud to offer programs with curricula that can provide you with quality, relevant learning. GCU has been institutionally accredited by the Higher Learning Commission since 1968.
Frequently Asked Questions
Explore some commonly asked questions and answers to gain more information on earning this degree and beginning a career in game design.
Turn your creative passion for gaming into a career.
1 Fairlie, M. (2024, July 26). Top Virtual Reality Business Use Cases. Business.com. Retrieved March 21, 2025.
2 Entertainment Software Association. 2024 Essential Facts About the U.S. Video Game Industry. Retrieved March 21, 2025.
3 Thompson, S. (2024, Oct. 23). VR Applications: Key Industries Already Using Virtual Reality. VirtualSpeech. Retrieved March 21, 2025.
4 Simmons, L. (2024, Aug. 13). How To Become a Video Game Designer. ComputerScience.org. Retrieved March 21, 2025.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Requirements
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
Course Options
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Requirements
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
Course Options
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Requirements
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
Course Options
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Requirements
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
Course Options
- MAT-144, College Mathematics: 4
Requirements
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
Course Options
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
Core Courses
Course Description
This course is an introduction to the conceptual thinking framework required for the conceptualization and design of games, whether analog or digital. This is not a programming or illustration course. Students will learn to understand game theory, present a game concept, why that concept will work with the audience, and what makes a compelling game for the user. Foundational digital tools will be introduced. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu.
Course Description
This course provides students with an in-depth understanding of the gaming industry landscape. Students explore market trends, different sectors within the industry, and various career paths. Additionally, students analyze emerging technologies and future trends shaping the industry. By the course's end, students are equipped with the knowledge and insights needed to navigate the gaming industry and contribute to innovative game design. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu.
Course Description
A compelling game has compelling art. This foundational course is designed to introduce students to the world of visual design and art in the context of game development. Students will learn the design tools used for creation of the game pitch, concept presentation, and understand the workflow for creation or editing of art used in games, both analog or digital. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: GMC-101.
Course Description
This course serves as an introductory exploration of game engines, focusing on the industry's most popular engines. Students gain hands-on experience with game engines, learning how to create interactive and immersive gaming experiences. The course will cover fundamental game development concepts, tools, and workflows, enabling students to build a solid foundation for more advanced game development courses. Prerequisite: MAT-144 or MAT-154.
Course Description
This course introduces models and practices used by contemporary marketers in fast-paced, dynamic, domestic and global markets, including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with an emphasis of how marketing integrates within all aspects of business.
Course Description
This foundational motion course examines the basics of 2D motion design as it relates to graphic design. Students examine 2D motion in the context of the 12 Principles of Animation, the foundation of motion. This course teaches students how to view graphic design with the addition of a timeline. Students are introduced to the production pipeline as it relates to 2D graphic design in the context of motion. During preproduction, students strategize how to complete 2D motion graphics. Students then start crafting the assets and 2D motion of their projects in production and present a finalized motion graphic during post-production. Technology requirement: Students provide their own laptop and mouse. Students will use industry-standard software to complete assignments. Verify required technical specifications in the University Policy Handbook, which is available on www.gcu.edu. Prerequisite: DDN-110 or DDN-115 or GMC-110.
Course Description
This course focuses on 3D modeling using a variety of media and processes. Students demonstrate three-dimensional concepts, theories, and application while creating products and package designs; photography and 3D model integration; and beginning character designs. This course includes reading, writing, and lab assignments and requires the creation and exhibition of student artwork. Technology requirement: Students provide their own laptop, a graphics tablet, and external hard drive. Students will use industry-standard software to complete assignments.
Course Description
This world building course explores the art and science of creating immersive game worlds. Students learn about narrative development, environmental design, level layout, and interactive storytelling, and they establish skills in conceptualizing and visualizing game worlds. Students develop a broad understanding of the technical aspects and hardware constraints of world building and conceptualize captivating and cohesive game worlds that enhance the overall gameplay experience. This is a writing-intensive course. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: GMC-100.
Course Description
This course expands upon 2D motion design concepts as they relate to graphic design. Students continue exploring the 12 Principles of Animation and the production pipeline as a whole. Students explore audio, video, graphics, and type as assets for 2D motion graphics, and research industry trends in 2D motion and use that research to drive their work forward. Technology requirement: Students provide their own laptop and mouse. Students will use industry-standard software to complete assignments.. Verify required technical specifications in the University Policy Handbook, which is available on www.gcu.edu. Prerequisite: DDN-160.
Course Description
This course requires students to research and build a self-marketing plan and curate a portfolio of work to use in a job search. Students examine their current work in order to accurately develop personal promotional assets, be introduced to design communities, identify industry networking opportunities, and begin to build a professional social network. Technology requirement: Students provide their own laptop and mouse. Students will use industry-standard software to complete assignments. Verify required technical specifications in the University Policy Handbook, which is available on www.gcu.edu. Prerequisite: Sophomore standing.
Course Description
Game Creation 1 is an introductory course that provides students with a foundation in the key principles and skills necessary for game development. Through a combination of theoretical knowledge and hands-on projects, students learn the basics of game design, programming, and art creation. They explore topics such as game mechanics, level design, character development, and prototyping. By the end of the course, students will have created their own small game, gaining valuable experience in the game creation process. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: GMC-200.
Course Description
This course focuses on a behavioral science approach for examining distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers. Students evaluate external and internal influences, cross-cultural variations, and purchase and post-purchase processes to improve customer satisfaction and customer loyalty. Prerequisite: MKT-245 or MKT-315.
Course Description
This writing-intensive course builds upon the knowledge gained in Game Creation 1, Game Creation 2 is an intermediate-level course that dives deeper into game development concepts and techniques. Students expand their skills in areas such as advanced game mechanics, artificial intelligence, advanced level design, and multiplayer implementation. Through challenging projects and collaborative work, students further enhance their game development abilities and develop a more sophisticated understanding of the game creation process. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: GMC-351.
Course Description
This course layers an understanding of marketing and promotion into the game industries. Topics covered may include how to build in person and online communities around a game franchise; developing expanded brand components; planning and presentation of live events including conferences, challenges, and live streaming; and the integration of public relations and publicity to promote the growth of game products. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: GMC-200.
Course Description
Game Creation 3 is an advanced course that focuses on refining and polishing the skills necessary to create high-quality games. Students engage in in-depth exploration of topics such as advanced storytelling, advanced graphics and rendering techniques, optimization strategies, and immersive experiences (e.g., virtual reality or augmented reality). They undertake complex game projects that require advanced problem-solving and creative solutions, pushing the boundaries of their game development abilities. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: GMC-352.
Course Description
This course is a study of the challenges associated with managing projects within the context of the overarching management framework of planning, organizing, leading, and controlling. Emphasis is placed on balancing competing priorities related to human resources, time constraints, and physical resources/materials, as well as managing and controlling project scope.
Course Description
This course is the last of a series of four courses where design students and programming students work together to practice the design and production of games to develop a portfolio of projects. Best practices are instilled for finalizing and showcasing work completed in the program, presenting an engaging portfolio and job-hunting plan. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: GMC-451.
- GCU cannot and will not promise job placement, a job, graduate school placement, transfer of GCU program credits to another institution, promotion, salary, or salary increase. Please see the Career Services Policy in the University Policy Handbook.
- Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
- Please refer to the Academic Catalog for more information. Programs or courses subject to change
Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview.
Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.