Many students have exceptional writing talent but are unsure how to turn these talents into a viable job. Grand Canyon University (GCU) developed our Bachelor of Arts in Professional Writing for New Media degree program as a foundation upon which writers can build a successful career in a constantly changing media landscape.
Learn the Art of Writing for Evolving Media Platforms
The term new media encompasses a vast landscape, referring to communication areas that have developed in recent years, including online video, email, social media, websites, blogs and multimedia. As media platforms continue to evolve, the art of writing for these new media outlets must also change.
In the on-campus or online professional writing degree program, new media majors learn to:
- Balance engagement with concision in social media
- Create multi-media works using creative applications to tell meaningful stories
- Understand why videos are important tools in storytelling
- Produce and post their own work using GCU’s multi-media lab
Develop Industry-Wide Business and Communication Skills
The BA degree in Professional Writing for New Media offers students opportunities to develop hard skills in a variety of industries, preparing you to work in professional writing career paths, including:
- Business communications
- Technical or grant writing
- Public relations
- Social media
- Technical writing
As digital and social media grow in importance, so do the opportunities for those equipped with new media writing skills. Professionals who are skilled in creating new media can look forward to many interesting and exciting opportunities, as careers in the professional writing field are highly promising in today’s job market.
Study Professional Writing Techniques and Modern Content Marketing Concepts
As a new media major, you will be prepared with overarching writing skills you can apply across any content marketing role. As you progress in the program, you will learn to combine abilities in persuasive messaging with area-specific tactics to compose effective communication in any writing platform.
Careers in Professional Writing for Graduates With a New Media Degree
Pursuing a career in professional writing can open the door to evolving, entertaining and impactful positions. In this career, you are able to strengthen organizations and communities through your words.
Potential job titles with a degree in professional writing for new media include:
- Grant writer
- Social media content writer
- Web content writer
- English or literature teacher
In GCU's campus or online professional writing degree program, new media majors will graduate having developed a personal portfolio composed of outstanding writing work completed in and out of class. Graduating with a refined portfolio can give you a competitive edge and displays your distinct talents to potential employers.
Turn your passion for writing into a rewarding career. Apply for GCU’s Bachelor of Arts in Professional Writing for New Media program today.
BA in Professional Writing for New Media Degree FAQs
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-112, Success in Science, Engineering and Technology & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: 4
- UNV-108, University Success in the College of Education: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English Composition II: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
- MAT-154, Applications of College Algebra: 4
- MAT-144, College Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Environmental Science: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- HIS-144, U.S. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.