Principles of Writing -
Graduates of the Bachelor of Arts in Professional Writing for New Media will have a basic knowledge of rhetorical theory and will be able to identify and analyze the rhetorical situation and use of rhetorical devices in a variety of professional writing disciplines. In addition, they will be able to write effective persuasive texts.

• Integrate multiple credible research sources to create convincing arguments.
• Use the conventions of standard written English when composing a text.
• Use the appropriate professional style when composing a text.
• Use professional proofreading and editing skills to revise a text for better development, clarity, and organization.

Composition -
Graduates of the Bachelor of Arts in Professional Writing for New Media will be able to write in a variety of genres (both print and digital) related to professional contexts and audiences; adapt to new and unfamiliar genres and audiences; conduct appropriate inquiry (including research and invention) for genres and contexts in which they write; argue effectively; use appropriate written conventions; and review, edit, and revise their own work (as well as the work of others) effectively.

• Produce written composition based on the conventions of a genre.
• Use rhetorical devices to compose a persuasive message.
• Produce written compositions for a specific purpose and audience.

Professional Writing -
Graduates of the Bachelor of Arts in Professional Writing for New Media will be able to communicate effectively in various media for diverse public and disciplinary communities.

• Combine writing and multi-modal elements for effective communication to a specific audience and for an intended purpose.
• Write persuasively for specific business or organizational requirements.
• Prepare a text for professional publication.
• Follow ethical standards appropriate to a specific writing genre.
• Use digital methods and online platforms to publish writing.