What Is Political Communications?
Political communications is a communications and political science hybrid that focuses on the different ways information can spread and how it influences policy makers, news outlets, politicians, citizens and politics as a whole. Political communications includes discourse at every level and politicians often use it to see how political information can be leveraged to achieve their political goals and push their agendas.
Earn Your Communications BA Degree in Political Campaigns From GCU
Grand Canyon University’s Bachelor of Arts (BA) in Communications with an Emphasis in Political Campaigns is designed for individuals who are passionate about political communications and the strategic choices made to influence the public through communications.
Through GCU's courses, students will learn how to construct logical, cohesive and persuasive arguments, apply appropriate critical inquiry strategies and make informed decisions based on historical information, all while gaining experience writing political speeches and diplomatic communications. Upon completing this program, students will be equipped with the necessary skills and experience to work in marketing, advertising, public relations, journalism, digital media or politics.
Political Communications in the Digital Age
Political communications has played a large part in our world for decades but has recently been altered significantly due to the rise of social media. While the concept of conveying information to politicians, news outlets and the public has remained the same, the ways in which it’s done have changed. Instead of getting news directly from the source, we’re now also getting it from third-parties on social media. Additionally, politicians are using social media and video platforms to their advantage by sharing their message with the public in-real time.
GCU’s BA of Arts in Communications with an Emphasis in Political Campaigns provides students with the skills necessary to use this shift in political communications to their advantage. Courses for this 120-credit program are taught by seasoned experts and to graduate, all students must pass courses including:
- Introduction to Political Theory
- Relation Communications
- Communication Theory of Political Campaigns
- Political Campaign Management
- Communication Research Methods and Communication Ethics
In addition to passing these courses, all students are required to showcase what they’ve learned in this program by completing a communications capstone.
Potential Careers With a Political Communications Bachelor of Arts Degree
Graduates of GCU’s BA in Communications with an Emphasis in Political Campaigns are prepared for positions in advertising, marketing, public relations, digital media, journalism and politics. Graduates may also go on to work in a corporate setting. Program graduates may also go on to become:
- Program managers
- Employer engagement specialists
- Account executives
- Account coordinators
- Member advocates
- Public relations managers
- Corporate communications specialists
- Human resources representatives
- Communications campaign managers
- Broadcasters and news anchors
- Journalists and more
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
- MAT-144, College Mathematics: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.