What Is a BS in Applied Business Analytics?
The Bachelor of Science in Applied Business Analytics from GCU is designed for students who have both a business mindset and an interest in using data and analytics to improve how businesses work. Students who study applied business analytics learn how to work with datasets to find meaning and answers to business questions. They can use the analytics skills of defining and implementing models to help predict what might happen and decide on a course of action.
At GCU, the BS in Applied Business Analytics degree program was created around set of important skills that graduates will need to be successful in the workplace. These include:
- Applying descriptive, predictive and prescriptive analytics techniques
- Making tactical and strategic business decisions
- Utilizing data mining techniques to extract meaningful information from large databases
- Assessing data collection techniques and their impact on business decisions
- Using appropriate project management techniques to effectively manage analytics-related projects
- Effectively communicating complex analytics-derived information to stakeholders
The Difference Between GCU’s Applied Business Analytics and Business Analytics Bachelor of Science Degrees
Grand Canyon University offers both a Bachelor of Science in Applied Business Analytics and a Bachelor of Science in Business Analytics. Both programs prepare students for career options in business and analytics.
The coursework for the BS in Business Analytics focuses on business practices, while also including instruction in data visualization, data mining and predictive and prescriptive models.
However, in the BS Applied Analytics program, students focus more on the fundamentals of database structures, data mining, business analytics and project management. They also look into governance and ethics within the realm of businesses technology to prepare for an audit, comply with government regulations, and understand data-privacy issues. Coursework is focused on a mix of database and analytical skills. Students learn to use core business knowledge and data to solve business problems using an analytics approach.
Learn to Drive Business Decisions With an Analytics Expertise
This applied business analytics Bachelor of Science degree from GCU combines coursework in business, analytics and technology. Because analytics and technology can be closely connected, information technology project management is also addressed in the program.
This BS in Applied Business Analytics program is transfer-friendly. It is specifically targeted toward students who have an existing foundation in areas of business, such as accounting, finance, marketing and management.
In this program, students use technological tools, computer knowledge and databases to learn foundational analytics concepts. The coursework is designed to improve problem-solving and critical thinking skills. This applied business analytics degree program prepares students to look for, analyze and interpret data. This process is then used to support effective decision-making. Graduates become integral parts of data-driven business environments.
Apply Business Knowledge and Analytical Skills
Graduates of the GCU Bachelor of Science in applied business analytics degree program learn to communicate analytics-related information to multiple stakeholders. They can follow industry-specific laws, regulations and ethical practices. Upon graduation, students have the ability to apply statistical analysis and modeling to data to enable effective business practices.
These skills prepare applied business analytics grads for several career opportunities. They may find work as:
- Business analysts
- Business intelligence analysts
- Data analysts
- Business analytics managers
- Business intelligence managers
- Operations analysts
- Financial analysts
- Project managers
- Quality assurance managers
If you are passionate for both business and data, a degree in analytics could be the right path for you. Find out by learning more about the GCU Bachelor of Science in Applied Business Analytics degree program.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
* Please refer to the Academic Catalog for more information. Program subject to change.