Bachelor of Science in Applied Business Analytics Degree
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The Bachelor of Science in Applied Business Analytics from Grand Canyon University is designed for students who have both a business mindset and an interest in using data and analytics to improve how businesses work. In this applied business analytics program, you will study applied business analytics and learn how to work with datasets to find meaning and answers to business questions. As an applied data analytics major, you can look forward to using analytical skills, such as defining and implementing models to help predict what might happen and decide on a course of action.
At GCU, the BS in Applied Business Analytics degree program was created around a set of important skills. These include:
Pursue Your Degree Online
You can earn your applied business analytics degree on campus and online. The online option at GCU gives you the opportunity to pursue your degree while continuing your daily routine and fulfilling other priorities. When in your online applied analytics program, you can expect quality, interactive coursework with online learning resources and support to aid you in your online studies.
This applied business data analytics BS degree from GCU combines coursework in business, analytics and technology. Because analytics and technology can be closely connected, information technology project management is also addressed in the program.
This BS in Applied Business Analytics degree program is transfer-friendly. It is specifically targeted toward students who have an existing foundation in areas of business, such as accounting, finance, marketing and management.
Some additional course topics you will cover include the following:
Computer technology
Databases and database structures
Business analytics and statistics
Information technology ethics
Project management
Develop Foundational Analytics Concepts
While completing your degree as an applied analytics program student, you will use technological tools, computer knowledge and databases to learn foundational analytics concepts. The coursework is designed to improve problem-solving and critical thinking skills. This applied business analytics degree program prepares applied data analytics majors to look for, analyze and interpret data. This process is then used to support effective decision-making. You could become an integral part of data-driven business environments.
Median annual wage for operations research analysts in May 20221
Applied Business Analytics Degree vs. Business Analytics Degree
GCU offers both a Bachelor of Science in Applied Business Analytics and a Bachelor of Science in Business Analytics. Both programs prepare you for career options in business and analytics.
The differences between the applied and non-applied programs lie in the core involved. The coursework for the non-applied BS in Business Analytics focuses on business practices, while also including instruction in data visualization, data mining and predictive and prescriptive models.
The BS Applied Analytics program is a transfer-friendly program that removes components of the core program to focus on general marketing, financial decision making, organizational management and emphasis courses. You will focus more on the fundamentals of database structures, data mining, business analytics and project management. You will also look into governance and ethics within the realm of businesses technology to prepare for an audit, comply with government regulations and understand data-privacy issues. You will be taught to use core business knowledge and data to solve business problems using an analytics approach.
As a graduate of the Bachelor of Science in applied business analytics degree program, you will be taught to communicate analytics-related information to stakeholders. Coursework will provide you knowledge on how to follow industry-specific laws, regulations and ethical practices. Upon graduation, you will have been taught how to apply statistical analysis and modeling to data to enable effective business practices.
These skills prepare applied business analytics grads for several career opportunities. You may find work as:
Bachelor’s in Applied Business Analytics Degree FAQs
If you’re thinking about becoming an applied data analytics major, read through our frequently asked questions to learn more about what to expect when pursuing a business analytics career.
Earning your degree in applied data analytics prepares you for a career in both business and data. Careers in data analytics offer job growth potential as well. The U.S. Bureau of Labor Statistics Occupational Outlook Handbook estimates job growth for operations research analysts to increase by about 23% from 2022 to 2032, much faster than average, accounting for an estimated increase of 24,700 jobs in the field.1 Job growth for management analysts is projected to grow by an estimated 10% from 2022 to 2032, according to the U.S. Bureau of Labor Statistics.2
There are different salary expectations for applied analytics program graduates depending on the job you are in. We can look at management analysts as an example:
Your previous background in data, technical skills and experiences with analytics can affect how challenging a business analytics program is for you. Those with minimal technical skills or experience managing data may find certain aspects of the program harder than others with more understanding in those areas. The same goes for business experience. However, that is why a program such as an applied business analytics program is set up to provide you with coursework to help fill those knowledge gaps and prepare you to be career-ready.
If you are passionate for both business and data, a degree in analytics could be the right path for you. Fill out the form on this page to learn more about the GCU Bachelor of Science in Applied Business Analytics degree program.
- The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Operations Research Analysts, as of May 2022, retrieved on Oct. 9, 2023.
- Due to COVID-19, data from 2020 and 2021 may be atypical compared to prior years. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as management analysts, nor does it reflect earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc., against a pool of candidates.COVID-19 has adversely affected the global economy and data from 2020 and 2021 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is effective September 2023, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Operations Research Analysts, retrieved on Oct. 9, 2023.
- COVID-19 has adversely affected the global economy and data from 2020 and 2021 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is effective September 2023, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Management Analysts, retrieved on Oct. 2, 2023.
- The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Management Analysts, as of May 2022, retrieved on Oct. 2, 2023. Due to COVID-19, data from 2020 and 2021 may be atypical compared to prior years. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as management analysts, nor does it reflect earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc., against a pool of candidates.