Become Well-Versed with a Business Analytics Degree
The Bachelor of Science in Business Analytics from GCU is designed for students who wanted to develop a strong foundation in business and are also interested in how data informs business practices. Students who study business analytics learn about all aspects of business, including:
They learn to apply the analytical skills of data visualization and data mining to models. They then interpret what these models show to make business decisions.
At GCU, the BS in Business Analytics degree program was created around set of important skills that graduates will need to be successful in the workplace. These include:
- Business communication and critical thinking skills
- Information literacy and data analysis
- Business operations and environments
- Legal, ethical and values-driven business
- Business analytics
GCU’s Business Analytics vs. Applied Business Analytics Bachelor of Science Degrees
Grand Canyon University offers both a Bachelor of Science in Business Analytics and a Bachelor of Science in Applied Business Analytics. Both programs prepare students for career options in business and analytics.
The coursework for the BS in Business Analytics focuses on business practices, while also including instruction in data visualization, data mining, and predictive and prescriptive models. This degree program emphasizes the process of making data-driven decisions within the context of business.
The BS in Applied Business Analytics program focuses more on the fundamentals of database structures, data mining, business analytics and project management. Graduates all look at how those topics are applied in business, for example within the realm of businesses technology to prepare for an audit.
Prepare to Organize and Interpret Data
This business analytics Bachelor of Science degree from GCU combines coursework in business and analytics. Skills such as effective communication and critical thinking are also emphasized to help graduates be successful in future business analytics careers. They will be in positions where they not only interpret data but share it across broad networks of stakeholders.
Some of the competencies the BS in Business Analytics program focus on include:
- Demonstrating skills for effective collaboration, negotiation, and teamwork.
- Applying techniques for creative problem solving and encouraging innovation within organizations.
- Designing and deliver persuasive business presentations.
- Demonstrating appropriate research strategies for acquiring information necessary to meet specific business needs.
- Applying strategies for analyzing and synthesizing data and evaluating risk in making business decisions.
- Using quantitative techniques and tools to analyze data relevant to business decision making.
Specifically in this program, students use financial statements to analyze how effective an organization is. They also study supply and demand trends to measure market economies. In addition, they look at operations and management structures to solve business problems.
Cultivate a future in Business Intelligence With a BS in Business Analytics
Business analytics degree program graduates can follow industry-specific laws, regulations and ethical practices. Upon graduation, they can apply statistical analysis and modeling to data to enable effective business practices.
Business analytics grads have the skills to fulfill several career opportunities. They may find work as:
- Chief executives
- General and operation managers
- Operations research analysts
- Business analysts
- Business analytics analysts
- Business intelligence analysts
- Data analysts
- Business analytics managers
- Business intelligence managers
If you are passionate about leading business through the use of data-driven analysis, a Bachelor of Science degree in business analytics could be the right path for you.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-112, Success in Science, Engineering and Technology & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: 4
- UNV-108, University Success in the College of Education: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English Composition II: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
- MAT-154, Applications of College Algebra: 4
- MAT-144, College Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Environmental Science: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- HIS-144, U.S. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
Program Core Courses
This course introduces core components of computer, information systems, and analytics technology. Students examine how organizations use technologies to analyze business processes and data and learn fundamental skills for business analytics.
In this course, students examine basic accounting concepts and explore how accounting information assists business leaders in making financial decisions that increase profitability and contribute to competitive advantage. There is specific emphasis on the analysis of financial statements in the business decision-making process, budgeting, and factors businesses must consider when determining appropriate pricing of goods and services. Prerequisite: MAT-144 or MAT-154.
This course introduces models and practices used by contemporary marketers in fast-paced, dynamic domestic and global markets including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications that effectively combine traditional advertising and promotion with digital marketing.
This course provides an introduction to the practical application of descriptive and inferential statistics in business. Topics include probability, probability distributions, the central limit theorem, confidence intervals, hypothesis testing, correlation, and regression. Prerequisite: MAT-134, MAT-144 or MAT-154.
Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice.
This course examines information technology project management. Topics include the reasons why IT projects fail, the business cost of IT failure, managing IT teams, outsourcing, virtual teams, scope definition, project scheduling, risk mitigation, and leading successful projects. Additional topics focus on using project management to build an analytics organization. Prerequisite: BIT-200, BIT-205, CST-110, or CST-111.
This course examines the design, development, implementation, and maintenance of relational database structures. Emphasis is on appropriate application and implementation. Prerequisite: BIT-200 or BIT-205 or CST-110, or CST-111 or CST-105.
This survey course covers the basic concepts of microeconomics and macroeconomics. The course begins by addressing the fundamental concepts of scarcity, choice, opportunity cost, and comparative advantage. The course builds on these fundamentals to explain the market forces of supply and demand, market efficiency, the economics of the public sector, and the firm's behavior under competitive market conditions. The second half of the course focuses on basic macroeconomic concepts, including measurement of national incomes, economic growth, and productivity. In addition, this course covers the monetary system and the classical theory of inflation.
This course is an introduction to managerial finance and the financial markets, analysis of financial statements, time value of money, interest rates, asset valuation, assessment of risk, cost of capital, and capital budgeting. Prerequisites: ECN-220, ECN-351, or ECN-361; and ACC-240 or ACC-250.
This course covers the characteristics of object-relational databases and their application in business. The course also focuses on the main principles of object-oriented and object-relational databases, and their relative advantages. Students gain working knowledge of object-relational features as implemented in standard SQL database management systems. Students also learn to manage unstructured and semi-structured data with XML. Prerequisite: SYM-400.
This course examines basic business analytics concepts with specific emphasis on descriptive analytics. Students are introduced to techniques and selected industry tools relevant for describing data behavior. Prerequisites: BIT-200, BIT-205, or CST-111; and MAT-274 or BUS-352.
This course covers basic concepts and techniques related to data mining. A key goal of the course is evaluating data in order to make business-related decisions. Use of selected industry tools to perform data mining is also addressed. Prerequisite: BUS-352.
This writing intensive course examines the role of governance and ethics within information technology. Topics include understanding and satisfying Sarbanes/Oxley, preparing for an information technology audit, complying with government regulations such as HIPAA, and understanding data-privacy issues. Students examine real-world case studies. Prerequisite: BIT-200, BIT-205, CST-110, or CST-111.
This course covers key concepts related to predictive and prescriptive analytics by combining information technologies and statistical techniques to extract meaning from organizational data. Students apply predictive and prescriptive analytics techniques in order to understand the business environment and guide business-related decisions. Use of selected industry tools to apply predictive and prescriptive analytics techniques is also addressed. Prerequisite: BIT-430.
This writing-intensive course serves as the capstone experience in business and management that includes the gradual development of a comprehensive and integrative business plan. This course is designed to assist students in their development as managers, servant leaders, and successful strategic thinkers. Management, marketing, accounting, finance, economics, global perspectives, law, and political issues are covered during this course. Prerequisites: MGT-420; FIN-210 or FIN-350; and MKT-245 or MKT-315.
This course provides an introduction to designing, planning, operating, and controlling production systems. Emphasis is on managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: BUS-352 or MAT-274.
This course builds upon the techniques and tools presented in prior courses in the program and focuses on how analytics are applied in contemporary organizations. Students use critical thinking skills to frame analytics problems, build and apply appropriate analytics models, and communicate relevant findings. Prerequisites: BIT-415 and BIT-435.