Bachelor of Science in Applied Management
Applied Management Degree Program
Grand Canyon University's Bachelor of Science in Applied Management program emphasizes organizational behavior, business management, servant leadership, marketing concepts, managerial accounting and effective oral and written business communications required of business managers. The program addresses three domains:
- Business Operations and Environments:
Learn to measure financial performance by evaluating financial statements, determine how to formulate marketing strategies via marketing and consumer data, discover the impact of project management lifecycles - Critical Analysis and Problem Solving:
Analyze and compare methods of research, develop data collection plans, solve real-world business problems by using technological advances, become an active team member and change agent - Management:
Develop values-based, innovative management practices, learn how to contribute to employee satisfaction, evaluate management strategies and their respective impact on organizations, examine the influence of servant leadership
What is an Applied Management Degree?
The applied management degree program focuses on the key areas of management, including soft skills such as communications and leadership. Graduates are able to:
- Apply broad knowledge of business operations to participate with integrity in a variety of roles within diverse business environments
- Critically analyze organizational problems and propose solutions as contributing team members and change agents
- Demonstrate values-based, innovative management practices that contribute to employee satisfaction and organizational success
Why Earn Your BS in Applied Management at GCU?
Unique to GCU, students not only take traditional management courses such as organizational behavior and management, marketing and global business, they take a course in servant leadership. The course explores how servant leadership is different from other styles of leadership and examines how this connects to ethics, accountability and being a responsible leader.
Degree Requirements
The application process to the applied management bachelor program in the Colangelo College of Business adheres to GCU’s standard admissions process, outlined here.
Those enrolled will benefit from a variety of relevant, rigorous courses. These class include Introduction to Marketing, Managing Business Communications and Change, Financial Decision Making, Servant Leadership, Global Business, Entrepreneurship and Innovation Organizational Behavior and Management, and many more. Students will also learn how to research organizational issues and write business proposals to communicate recommendations. This experience helps students prepare for similar situations in their future careers as organizational leaders.
What Can I Do with a Bachelor of Science in Applied Management?
Graduates with a Bachelor of Science in Applied Management can work in a variety of industries in a leadership role managing projects, employees or a department. This broad field employs general managers, district managers, sales directors and other management professionals.
Program DomainsGeneral Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Requirements
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
Course Options
- UNV-112, Success in Science, Engineering and Technology & Lab: 4 credits
- UNV-103, University Success: 4 credits
- UNV-303, University Success: 4 credits
- UNV-108, University Success in the College of Education: 4 credits
Requirements
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
Course Options
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4 credits
- ENG-105, English Composition I: 4 credits
- ENG-106, English Composition II: 4 credits
Requirements
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
Course Options
- CWV-101, Christian Worldview: 4 credits
- CWV-301, Christian Worldview: 4 credits
Requirements
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
Course Options
- MAT-154, Applications of College Algebra: 4 credits
- MAT-144, College Mathematics: 4 credits
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4 credits
- BIO-220, Environmental Science: 4 credits
Requirements
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
Course Options
- HIS-144, U.S. History Themes: 4 credits
- PSY-102, General Psychology: 4 credits
- SOC-100, Everyday Sociology: 4 credits
Program Core Courses
Course Description
This course introduces models and practices used by contemporary marketers in fast-paced, dynamic domestic and global markets including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications that effectively combine traditional advertising and promotion with digital marketing.
Course Description
This course focuses on the interpersonal skills and communication strategies and techniques required for success in diverse, dispersed, and global organizations. Students examine various facets of effective workplace communication, including the use of contemporary channels and the challenges of technologically mediated communication, and focus on persuasive strategies for communicating and facilitating change in today's dynamic organizations.
Course Description
This course focuses on servant leadership and ethical leadership, explores how servant leadership is different from other styles of leadership, and examines how this connects to ethics, accountability, and being a responsible leader. Also PSC-410.
Course Description
This course is an exploration of the financial reports and tools used by managers to make decisions and analyze the performance of a business entity.
Course Description
This course surveys the global business environment with an emphasis on international markets and the global supply chain that impact all organizations and consumers. Students learn about basic international trade and currency issues and strategies to enter global markets successfully. Students focus on communication tools and negotiation tactics to enhance their cultural competence and business acumen.
Course Description
Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice.
Course Description
This writing-intensive course teaches students to develop innovative solutions to real-world problems, developing and testing hypotheses as they learn to create a new product or service.
Course Description
This course is a study of the challenges associated with managing projects within the context of the overarching management framework of planning, organizing, leading, and controlling. Emphasis is placed on balancing competing priorities related to human recourses, time constraints, and physical resources/materials, as well as managing and controlling project scope. Prerequisite: MGT-420.
Course Description
In this writing-intensive course, students investigate challenges facing contemporary organizations and recommend solutions based on research and critical analysis. Students integrate major concepts learned throughout their program to formulate problem statements, employ quantitative and qualitative data collection methods, and communicate recommendations that satisfy the needs of diverse stakeholders.
Campus
Online
Evening
* Please note that this list may contain programs that are not presently offered as program availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program listed herein please first contact your University Counselor for the most current information regarding availability of the program.
* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program's published required number of months to complete all degree requirements as provided in the institution's catalog. Completion statistics are updated every January and are based on the cohort of students who started the program in the same year and then graduated within the published program length.
Online and Evening program disclosures (48 months)* Please refer to the Academic Catalog for more information. Program subject to change.