What is an Applied Management Bachelor’s Degree?
A Bachelor of Science (BS) in Applied Management from Grand Canyon University prepares graduates for all types of management roles. At GCU, the applied management degree program is centered around these core ideas:
- Organizational behavior
- Business management
- Servant leadership
- Marketing concepts
- Managerial accounting
- Effective oral and written business communication
Graduates with a BS in Applied Management will learn to look at financial statements and make decisions about future business performance. They will understand and develop marketing strategies that take consumer data into consideration. Those with applied management degrees also understand how to direct all aspects of projects at all levels, a helpful skill for those seeking management positions.
The GCU applied management degree also focuses on soft skills in the areas of communication and leadership. Specifically, students will learn what it means to operate diverse business environments with integrity. They will be strong problem solvers and agents of positive change. They will use values-based management practices that highlight employee input and satisfaction as a means to organizational success.
Earn Your Applied Management Degree Online
The Bachelor of Science in Applied Management Degree at GCU is unique. It is built around the needs of working professionals who wish to continue their education and becomes the best managers possible. The applied management degree program at GCU can be completed online to ensure flexible scheduling for students who need to manage work, home and school responsibilities.
In addition, the bachelor’s in applied management degree includes a course in servant leadership. This helps GCU students learn how to become ethical leaders who hold themselves accountable to their employees, customers and business stakeholders.
Applied management degree coursework includes instruction in:
- Business communications
- Financial decision making
- Global business strategies
- Innovative organizational behaviors
Career Opportunities with a BS in Applied Management
Graduates of the GCU BS in applied management can apply their degree coursework to make different types of management roles. Managers are need in just about every industry, so personal interest can play a role in where applied management grads look for work.
Generally, though, applied management graduates can find work as:
- General managers
- Operations managers
- District managers
- Sales directors
- Administrative service managers
- Marketing managers
- Manager analysts
These jobs can be done in the public and private sectors, as well as for government organizations.
If you are interested in learning how to be the best business leader you can be, a degree in applied management may be the right path for you. Learn more about the Bachelor of Science in Applied Management degree at GCU for a future in management.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-112, Success in Science, Engineering and Technology & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: 4
- UNV-108, University Success in the College of Education: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English Composition II: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
- MAT-154, Applications of College Algebra: 4
- MAT-144, College Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Environmental Science: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- HIS-144, U.S. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
Program Core Courses
This course introduces models and practices used by contemporary marketers in fast-paced, dynamic domestic and global markets including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications that effectively combine traditional advertising and promotion with digital marketing.
This course focuses on the interpersonal skills and communication strategies and techniques required for success in diverse, dispersed, and global organizations. Students examine various facets of effective workplace communication, including the use of contemporary channels and the challenges of technologically mediated communication, and focus on persuasive strategies for communicating and facilitating change in today's dynamic organizations.
This course focuses on servant leadership and ethical leadership, explores how servant leadership is different from other styles of leadership, and examines how this connects to ethics, accountability, and being a responsible leader. Also PSC-410.
This course is an exploration of the financial reports and tools used by managers to make decisions and analyze the performance of a business entity.
This course surveys the global business environment with an emphasis on international markets and the global supply chain that impact all organizations and consumers. Students learn about basic international trade and currency issues and strategies to enter global markets successfully. Students focus on communication tools and negotiation tactics to enhance their cultural competence and business acumen.
Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice.
This writing-intensive course teaches students to develop innovative solutions to real-world problems, developing and testing hypotheses as they learn to create a new product or service.
This course is a study of the challenges associated with managing projects within the context of the overarching management framework of planning, organizing, leading, and controlling. Emphasis is placed on balancing competing priorities related to human recourses, time constraints, and physical resources/materials, as well as managing and controlling project scope.
In this writing-intensive course, students investigate challenges facing contemporary organizations and recommend solutions based on research and critical analysis. Students integrate major concepts learned throughout their program to formulate problem statements, employ quantitative and qualitative data collection methods, and communicate recommendations that satisfy the needs of diverse stakeholders.