Program Details

Bachelor of Science in Applied Management

Offered By: Colangelo College of Business
Total Program Credits & Course Length:
Total Program Credits: 120
Campus: 15 weeks
Online: 8 weeks [ More Info ]
Transfer Credits:
Up to 90 credits, only 84 can be lower division
Program Tuition Rate:
Campus: $8,250 per semester. [ More Info ]
Online: $470 per credit. [ More Info ]
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Applied Management Degree Program

Grand Canyon University's Bachelor of Science in Applied Management program emphasizes organizational behavior, business management, servant leadership, marketing concepts, managerial accounting and effective oral and written business communications required of business managers. The program addresses three domains:

  • Business Operations and Environments:
    Learn to measure financial performance by evaluating financial statements, determine how to formulate marketing strategies via marketing and consumer data, discover the impact of project management lifecycles
  • Critical Analysis and Problem Solving:
    Analyze and compare methods of research, develop data collection plans, solve real-world business problems by using technological advances, become an active team member and change agent
  • Management:
    Develop values-based, innovative management practices, learn how to contribute to employee satisfaction, evaluate management strategies and their respective impact on organizations, examine the influence of servant leadership

What is an Applied Management Degree?

The applied management degree program focuses on the key areas of management, including soft skills such as communications and leadership. Graduates are able to:

  • Apply broad knowledge of business operations to participate with integrity in a variety of roles within diverse business environments
  • Critically analyze organizational problems and propose solutions as contributing team members and change agents
  • Demonstrate values-based, innovative management practices that contribute to employee satisfaction and organizational success

Why Earn Your BS in Applied Management at GCU?

Unique to GCU, students not only take traditional management courses such as organizational behavior and management, marketing and global business, they take a course in servant leadership. The course explores how servant leadership is different from other styles of leadership and examines how this connects to ethics, accountability and being a responsible leader.

Degree Requirements

The application process to the applied management bachelor program in the Colangelo College of Business adheres to GCU’s standard admissions process, outlined here.

Those enrolled will benefit from a variety of relevant, rigorous courses. These class include Introduction to Marketing, Managing Business Communications and Change, Financial Decision Making, Servant Leadership, Global Business, Entrepreneurship and Innovation Organizational Behavior and Management, and many more. Students will also learn how to research organizational issues and write business proposals to communicate recommendations. This experience helps students prepare for similar situations in their future careers as organizational leaders.

What Can I Do with a Bachelor of Science in Applied Management?

Graduates with a Bachelor of Science in Applied Management can work in a variety of industries in a leadership role managing projects, employees or a department. This broad field employs general managers, district managers, sales directors and other management professionals.

Program Domains

Course List

The programs offered at Grand Canyon University may vary by content and course length. You are currently viewing the program version available in Arizona. For information about specific course content, credit length and VA approval in your state, please contact a counselor at 1-855-GCU-LOPE or click here to request more information.
General Education Requirements:
34-40 credits
Major:
36 credits
Open Elective Credits:
44-50 credits
Total Degree Requirements:
120 credits

General Education Requirements

General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.

Requirements

Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.

Course Options

  • UNV-112, Success in Science, Engineering and Technology & Lab: 4 credits
  • UNV-103, University Success: 4 credits
  • UNV-303, University Success: 4 credits
  • UNV-108, University Success in the College of Education: 4 credits

Requirements

Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.

Course Options

  • UNV-104, 21st Century Skills: Communication and Information Literacy: 4 credits
  • ENG-105, English Composition I: 4 credits
  • ENG-106, English Composition II: 4 credits

Requirements

Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.

Course Options

  • CWV-101, Christian Worldview: 4 credits
  • CWV-301, Christian Worldview: 4 credits

Requirements

Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.

Course Options

  • MAT-154, Applications of College Algebra: 4 credits
  • MAT-144, College Mathematics: 4 credits
  • PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4 credits
  • BIO-220, Environmental Science: 4 credits

Requirements

Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.

Course Options

  • HIS-144, U.S. History Themes: 4 credits
  • PSY-102, General Psychology: 4 credits
  • SOC-100, Everyday Sociology: 4 credits

Program Core Courses

Course Description

This course introduces models and practices used by contemporary marketers in fast-paced, dynamic domestic and global markets including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications that effectively combine traditional advertising and promotion with digital marketing.

Course Description

This course focuses on the interpersonal skills and communication strategies and techniques required for success in diverse, dispersed, and global organizations. Students examine various facets of effective workplace communication, including the use of contemporary channels and the challenges of technologically mediated communication, and focus on persuasive strategies for communicating and facilitating change in today's dynamic organizations.

Course Description

This course focuses on servant leadership and ethical leadership, explores how servant leadership is different from other styles of leadership, and examines how this connects to ethics, accountability, and being a responsible leader. Also PSC-410.

Course Description

This course is an exploration of the financial reports and tools used by managers to make decisions and analyze the performance of a business entity.

Course Description

This course surveys the global business environment with an emphasis on international markets and the global supply chain that impact all organizations and consumers. Students learn about basic international trade and currency issues and strategies to enter global markets successfully. Students focus on communication tools and negotiation tactics to enhance their cultural competence and business acumen.

Course Description

Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice.

Course Description

This writing intensive course teaches students to develop innovative solutions to real-world problems, developing and testing hypotheses as they learn to create a new product or service.

Course Description

This course is a study of the challenges associated with managing projects within the context of the overarching management framework of planning, organizing, leading, and controlling. Emphasis is placed on balancing competing priorities related to human recourses, time constraints, and physical resources/materials, as well as managing and controlling project scope. Prerequisite: MGT-420.

Course Description

In this writing-intensive course, students investigate challenges facing contemporary organizations and recommend solutions based on research and critical analysis. Students integrate major concepts learned throughout their program to formulate problem statements, employ quantitative and qualitative data collection methods, and communicate recommendations that satisfy the needs of diverse stakeholders.

Program Locations

Campus

Campus

Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview. New modern classrooms, suite-style residence halls, popular dining options, resort-style swimming pools and a focus on creating a dynamic student life make GCU a top choice for high school graduates and transfer students. Exciting events, well-known guest speakers and Division I athletics round out the traditional student experience. Our welcoming campus community is the perfect place to find your purpose.
Online

Online

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere. GCU offers the most experienced leadership in delivering online degree programs. Full-time faculty members and fully trained adjunct instructors, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Designed with the career-oriented professional in mind, our online classes provide an intimate environment that stimulates engaging and challenging discussions. Choose from programs across our distinct colleges, in high-demand employment areas. Classes begin frequently.
Evening

Evening

Grand Canyon University’s evening programs cater to the demands of working professionals who prefer an in-person learning environment. Our night classes meet just once per week and offer the interaction and discussion of a typical college classroom. Night classes are designed for a specific number of students, providing a warm and nurturing environment that supports an engaging experience. In an evening cohort, you will progress through your degree program with the same career-minded classmates, providing an opportunity to network and forge relationships that go beyond the classroom. Classes begin frequently at various locations, including our main campus.

* Please note that this list may contain programs that are not presently offered as program availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program listed herein please first contact your University Counselor for the most current information regarding availability of the program.


* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program's published required number of months to complete all degree requirements as provided in the institution's catalog. Completion statistics are updated every January and are based on the cohort of students who started the program in the same year and then graduated within the published program length.

Online and Evening program disclosures (48 months) Online and Evening program disclosures (48 months)

* Please refer to the Academic Catalog for more information. Program subject to change.