Business Communication and Critical Thinking Skills -
Graduates of Grand Canyon University’s Bachelor of Science in Marketing and Advertising program will be able to effectively communicate and execute critical thinking in professional, global business environments as contributing team members and change agents.

• Demonstrate skills for effective collaboration, negotiation, and teamwork.
• Apply techniques for creative problem solving and encouraging innovation within organizations.
• Write effective business messages that meet the needs of specific audiences.
• Design and deliver persuasive business presentations.

Information Literacy and Data Analysis -
Graduates of Grand Canyon University’s Bachelor of Science in Marketing and Advertising program will be able to strategically analyze industry research and data related to business needs and apply critical thinking to create ethical and optimal business solutions.

• Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.
• Apply strategies for analyzing and synthesizing data and evaluating risk in making business decisions.
• Use quantitative techniques and tools to analyze data relevant to business decision making.

Business Operations and Environments -
Graduates of Grand Canyon University’s Bachelor of Science in Marketing and Advertising program will be able to participate with integrity in a variety of roles within global business operations and environments and interdisciplinary foundations.

• Use financial statements in order to evaluate the efficiency and effectiveness of an organization.
• Examine the forces of supply and demand to understand how the market economy coordinates economic activities.
• Examine the role of leadership in creating competitive advantage through aligning strategy with an organization’s mission, vision, and values.
• Examine management principles, strategies, and processes that lead to effective organizational outcomes.
• Determine how organizations formulate marketing strategies and tactics using market and consumer data.
• Analyze macroeconomic policies that impact unemployment, inflation, and growth.
• Examine operations management methods to solve business problems.

Legal, Ethical, and Values-Driven Business -
Graduates of Grand Canyon University’s Bachelor of Science in Marketing and Advertising program will be able to navigate the legal landscape of a variety of global business environments and make informed, ethical business decisions while serving stakeholders and society.

• Define relevant laws and regulations that affect the business environment and how businesses operate.
• Examine ethical dilemmas with particular emphasis on business decision making in situations of ambiguity.
• Determine how servant leaders develop leadership capacity in others and a shared value of service within an organization.

Marketing and Advertising -
Graduates of Grand Canyon University's Bachelor of Science in Marketing and Advertising program will be able to formulate marketing objectives and develop, implement, and assess marketing strategies and tactics. Graduates will be able to perform marketing research, segmentation, and target marketing, and apply principles of product and services marketing, including design, pricing, advertising and promotion, digital marketing, distribution, and customer relationship management.

• Formulate objectives and manage marketing decisions and strategies for product and services markets.
• Evaluate internal and external environments and consumer and business buying behavior that affect marketing strategies.
• Determine marketing mix strategies that drive sales and maximize long-term profitability in the marketplace.
• Design integrated marketing communication plans appropriate for product and services markets.
• Apply customer relationship management strategies and tactics to enhance customer loyalty for product and services markets.