Bachelor of Science in Marketing and Advertising

Offered By: Colangelo College of Business

Domains

  1. Business Communication and Critical Thinking Skills - Graduates of Grand Canyon University’s Bachelor of Science in Marketing and Advertising program will be able to effectively communicate and execute critical thinking in professional, global business environments as contributing team members and change agents.
    • Demonstrate skills for effective collaboration, negotiation, and teamwork.
    • Apply techniques for creative problem solving and encouraging innovation within organizations.
    • Write effective business messages that meet the needs of specific audiences.
    • Design and deliver persuasive business presentations.
  2. Information Literacy and Data Analysis - Graduates of Grand Canyon University’s Bachelor of Science in Marketing and Advertising program will be able to strategically analyze industry research and data related to business needs and apply critical thinking to create ethical and optimal business solutions.
    • Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.
    • Apply strategies for analyzing and synthesizing data and evaluating risk in making business decisions.
    • Use quantitative techniques and tools to analyze data relevant to business decision making.
  3. Business Operations and Environments - Graduates of Grand Canyon University’s Bachelor of Science in Marketing and Advertising program will be able to participate with integrity in a variety of roles within global business operations and environments and interdisciplinary foundations.
    • Use financial statements in order to evaluate the efficiency and effectiveness of an organization.
    • Examine the forces of supply and demand to understand how the market economy coordinates economic activities.
    • Examine the role of leadership in creating competitive advantage through aligning strategy with an organization’s mission, vision, and values.
    • Examine management principles, strategies, and processes that lead to effective organizational outcomes.
    • Determine how organizations formulate marketing strategies and tactics using market and consumer data.
    • Analyze macroeconomic policies that impact unemployment, inflation, and growth.
    • Examine operations management methods to solve business problems.
  4. Legal, Ethical, and Values-Driven Business - Graduates of Grand Canyon University’s Bachelor of Science in Marketing and Advertising program will be able to navigate the legal landscape of a variety of global business environments and make informed, ethical business decisions while serving stakeholders and society.
    • Define relevant laws and regulations that affect the business environment and how businesses operate.
    • Examine ethical dilemmas with particular emphasis on business decision making in situations of ambiguity.
    • Determine how servant leaders develop leadership capacity in others and a shared value of service within an organization.
  5. Marketing and Advertising - Graduates of Grand Canyon University's Bachelor of Science in Marketing and Advertising program will be able to formulate marketing objectives and develop, implement, and assess marketing strategies and tactics. Graduates will be able to perform marketing research, segmentation, and target marketing, and apply principles of product and services marketing, including design, pricing, advertising and promotion, digital marketing, distribution, and customer relationship management.
    • Formulate objectives and manage marketing decisions and strategies for product and services markets.
    • Evaluate internal and external environments and consumer and business buying behavior that affect marketing strategies.
    • Determine marketing mix strategies that drive sales and maximize long-term profitability in the marketplace.
    • Design integrated marketing communication plans appropriate for product and services markets.
    • Apply customer relationship management strategies and tactics to enhance customer loyalty for product and services markets.

Faculty

Our faculty are committed to bringing their abundant knowledge, enthusiasm, and experience to GCU and its students every day.

Program Faculty

Disclosure Categories Related to Professional Licensure

Bachelor of Science in Marketing and Advertising

for residents of AL, AK, AS, AZ, AR, CA, CO, CT, DE, DC, FL, GA, GU, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, MP, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VI, VA, WA, WV, WI, WY,

Alabama

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Alaska

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

American Samoa

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Arizona

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Arkansas

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

California

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Colorado

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Connecticut

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Delaware

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

District of Columbia

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Florida

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Georgia

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Guam, US Territory

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Hawaii

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Idaho

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Illinois

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Indiana

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Iowa

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Kansas

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Kentucky

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Louisiana

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Maine

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Maryland

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Massachusetts

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Michigan

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Minnesota

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Mississippi

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Missouri

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Montana

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Nebraska

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Nevada

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

New Hampshire

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

New Jersey

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

New Mexico

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

New York

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

North Carolina

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

North Dakota

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Northern Mariana Islands

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Ohio

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Oklahoma

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Oregon

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Pennsylvania

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Puerto Rico

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Rhode Island

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

South Carolina

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

South Dakota

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Tennessee

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Texas

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Utah

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Vermont

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Virgin Islands

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Virginia

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Washington

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

West Virginia

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Wisconsin

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

Wyoming

Not Intended for Licensure

This program is not intended to lead to licensure or certification in Arizona or any other US state or territory.

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