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At Grand Canyon University, the bridge to the Doctor of Business Administration: Marketing (Qualitative) program is your introduction to an exciting executive and academic journey. Designed for aspiring marketing doctoral learners who have earned a master’s degree in a field other than business administration, this online doctorate in marketing bridge program provides the strong foundation necessary for engaging in doctoral-level business studies.
As a private, faith-based school, GCU encourages learners to study the curriculum through the lens of the Christian worldview. There is an emphasis on the role of ethical decision making and the principles of servant leadership for current and aspiring business leaders. Learners will benefit from polishing their communication skills, critically analyzing data and integrating systematic feedback to achieve programmatic competencies. GCU has redesigned its online DBA programs to focus instruction on the execution of sound research studies while offering a more profound knowledge of qualitative and quantitative research methodologies.
Students will have the opportunity to:
Understand what makes a researchable topic
Learn the role of a researcher
Compare and contrast study design
Learn how to read and write research
Prepare argumentation
Students pursuing their bridge DBA: Marketing (Qualitative) gain in-depth insights into how and why people think, believe and behave a certain way. Through independent research, they will acquire a thorough understanding of the experiences, phenomena and context behind consumer decisions.
In contrast, students pursuing their quantitative bridge doctorate in marketing examine and analyze events by interpreting numeric data using statistical techniques to clean, describe, assess, summarize, compare and predict outcomes.
This pathway will prepare you to enroll in the Doctor of Business Administration: in Marketing (Qualitative) program, where students acquire research skills enabling the application of data-driven marketing management strategies to achieve competitive advantage.
An example of a qualitative marketing study might include the design and execution of focus groups to better understand those factors, other than price, that influence consumer product decisions. Based on the results of this study, the student would provide commentary on how the results compare with previous studies and offer specific recommendations for future studies.
Areas of focus include:
Completing the bridge DBA: Marketing prepares you to enroll in GCU's Doctor of Business Administration: Marketing program. Fill out the form to learn more or apply!
Online: $665 per credit [More Info]
Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Master's)
OR 2.5+ Unweighted GPA and
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
* Degree must be from an accredited college or program that has been approved by GCU.
** Combined verbal/quantitative, after August 2011 (1,000 combined verbal and quantitative, prior to August 2011).
