Bridge (Doctorate in Marketing) Program Online

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Degree Level

Bridge

Class Setting

Online

Area of Study

Business

Program

Bridge - DBA: Marketing (Quantitative)

Current Education Level

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Citizenship Status

U.S. Citizen

Military Affiliation

No military affiliation

Country

United States

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Overview

Prepare for Doctoral Studies in Marketing

At Grand Canyon University, the Bridge (Doctor of Business Administration: Marketing Quantitative Research) program is your introduction to an advanced academic journey. Designed for aspiring doctoral students who have earned a degree in a field other than business administration, this online DBA in marketing bridge program provides opportunities for you to develop a strong foundation necessary for engaging in doctoral-level study in the business field. You’ll examine business leadership and marketing management strategies while looking ahead to your planned DBA coursework.

Bridge (Doctor of Business Administration: Marketing Quantitative Research)

Offered By

College of Doctoral Studies

Class Settings

Online

Tuition Rate

Online: $665 per credit [More Info]

Cost of Attendance

Course Information

Credits: 16

Online: 8 weeks

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Transfer Credits

Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)

Credits: Fill out the Lopes Eval to find out what will transfer

Admission Requirements

Admission Requirements (Master's)

Undergraduate Degree*
2.8+ GPA

OR 2.5+ Unweighted GPA and

GMAT: 500
GRE: 300 combined**

Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
* Degree must be from an accredited college or program that has been approved by GCU.
** Combined verbal/quantitative, after August 2011 (1,000 combined verbal and quantitative, prior to August 2011).

Enjoy Online Flexibility

This bridge (doctorate in marketing) program is available through online courses, which are intended to help make higher education more accessible to busy professionals. You could continue to meet your current responsibilities while fitting coursework around your schedule. Access your classes and learning materials from almost anywhere, with no need to commute to campus. Our interactive online learning system offers opportunities for networking, as well. Connect to peers and instructors on the discussion forums and reflect upon the academic competencies needed in the marketing field.

Online Learning

Coursework

Core Areas of Focus in the DBA Marketing (Quantitative) Program

The Doctor of Business Administration with an Emphasis in Marketing (Quantitative) can prepare experienced leaders to acquire research skills enabling the application of data-driven marketing management strategies.

Areas of focus include:

Influence of digital technologies on consumer behaviors and marketing theories
Consumer marketing segments vs. mass marketing
Marketing strategies aligned with global/country opportunities, cost and culture

By completing the bridge and enrolling in the online DBA in Marketing (Quantitative), you will have the opportunity to design and conduct research studies to examine and analyze events by interpreting numeric data. You will be expected to use statistical techniques to clean, describe, assess, summarize and compare study data.

Conduct Quantitative Marketing Studies

An example of a quantitative marketing study might include the design and distribution of a study to determine price elasticity of a product relative to consumer demand and to consider whether price elasticity varies by specific consumer populations. Based on the results of this study, you would provide commentary to senior executives on how the results compare with previous studies and offer specific recommendations for future research.

FAQ

Frequently Asked Questions

You may have some questions about bridge programs and doctorates. Before applying, consider the answers to frequently asked questions below.

How do I get a doctorate in marketing?

If your academic background is in an area other than marketing and business, you can prepare to earn a doctorate in marketing by first completing a bridge (DBA in Marketing) program. A bridge program teaches essential business competencies that can prepare you to go on to doctoral-level coursework and research. After completing the bridge program, you can apply to a doctoral program in marketing. A DBA in Marketing will require you to complete both coursework and an original research study that culminates in a dissertation.

Is a Bridge (DBA in Marketing) program right for me?

A bridge (DBA in Marketing) program can be a good choice for professionals who wish to pursue a doctorate in marketing but who need some extra preparation before taking on doctoral-level coursework. You’ll have the opportunity to build a framework of core academic competencies in areas like marketing planning and strategy, finance and product development innovation. By the time you complete the program, you may be able to apply to the doctorate degree program.

What qualifications do I need for this DBA Marketing bridge pathway?

There are specific admission criteria that must be met in order to qualify for doctoral programs. Our doctoral requirements include having completed a master’s degree from an institutionally accredited school with a minimum GPA of 3.4. Applicants who earned a GPA between 3.0 and 3.39 may be accepted with certain specifications. Note that certain programs offered by the College of Doctoral Studies may have additional criteria. For more information, contact a university counselor to discuss your eligibility.

Courses

Program Curriculum

Credit Summary

Major16 credits

Degree Requirements16 credits

Core Courses

ACC-502

4 Total Credits

Course Description

This course is designed for students who are preparing for more advanced coursework in business but who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting, including the fundamentals of revenue recognition, the components of the balance sheet, and financial statement analysis. ?The course explores accounting theories using publicly traded companies and case studies.

FIN-504

4 Total Credits

SYM-506

4 Total Credits

MKT-607

4 Total Credits

Course Description

Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.

GCU cannot and will not promise job placement, a job, graduate school placement, transfer of GCU program credits to another institution, promotion, salary, or salary increase. Please see the Career Services Policy in the University Policy Handbook.
Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
Please refer to the Academic Catalog for more information. Programs or courses subject to change

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