What Is a DBA in Marketing Bridge?
At Grand Canyon University, the bridge to Doctor of Business Administration with an Emphasis in Marketing (Quantitative) program is your introduction to an exciting executive and academic journey. Designed for aspiring doctoral students who have earned a master’s degree in a field other than business administration, this online DBA in marketing program provides the strong foundation necessary for engaging in business doctoral level study.
What You Will Learn
In this online DBA marketing bridge program, you will complete the introductory courses required for doctoral study at Grand Canyon University. This includes coursework in accounting, finance, statistics and marketing. In addition to providing best practices for operations and management, the DBA with an emphasis in marketing bridge pathway courses offer an introduction to foundational content in the area of business management.
The Doctor of Business Administration with an Emphasis in Marketing (Quantitative) prepares experienced leaders to acquire research skills enabling the application of data-driven marketing management strategies to achieve competitive advantage. Areas of focus include:
- Influence of digital technologies on consumer behaviors and marketing theories
- Consumer marketing segments vs. mass marketing
- Marketing strategies aligned with global/country opportunities, cost and culture
Students who complete the bridge and enroll in the online DBA with an Emphasis in Marketing (Quantitative) will design and conduct research studies to examine and analyze events by interpreting numeric data. They will use statistical techniques to clean, describe, assess, summarize and compare study data.
An example of a quantitative marketing study might include the design and distribution of a study to determine price elasticity of a product relative to consumer demand and whether price elasticity varies by specific consumer populations. Based on the results of this study, the student would provide commentary on how the results compare with previous studies and offer specific recommendations for future research.
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.