Qualitative Bridge - Doctor of Business Administration (DBA) with an Emphasis in Management

Bridge (Doctor of Business Administration: Management Qualitative Research)

Offered By: College of Doctoral Studies

The bridge for entrance to the DBA with an Emphasis in Management (Qualitative) program provides the foundational courses required for a Doctor of Business Administration (DBA) in Management at GCU. By completing the bridge, you can expect a rigorous doctoral program of study in which you will be taught how to design, conduct and report on the results of your own research that advances management theory and/or practice.

Choosing a Qualitative Doctorate in Management

Once you complete the bridge and continue to pursue the online DBA with an Emphasis in Management (Qualitative), you will have the opportunity to design and conduct research to better understand an observed phenomenon by gaining insight into how and why people think, believe and behave. An example of a qualitative analysis might include personally interviewing customers to understand their initial experience in using a new product or service. Based on robust analysis of acquired data, you can develop specific themes that describe a deep understanding of the customer experience, along with commentary explaining how the results compare with previous studies and recommendations for future research studies.

How Our Online DBA in Management Stands Out

GCU has designed its online DBA programs to focus instruction on the execution of sound research studies while offering a more profound knowledge of qualitative and quantitative research methodologies. You will have the opportunity to understand what makes a researchable topic, learn the role of a researcher, compare and contrast study design, learn how to read and write research as well as prepare argumentation. As a graduate, you may position yourself for potential executive positions in industry or consulting. You may also choose to pursue academic teaching positions in higher education.

As a private, faith-based school, GCU encourages learners to study the curriculum through the lens of the Christian worldview. There is an emphasis on the role of ethical decision making and the principles of servant leadership for current and aspiring business leaders. You can benefit from polishing your communication skills, critically analyzing data and integrating systematic feedback to achieve programmatic competencies.

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Total Credits: 16
Online: 8 weeks
[More Info]
Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)
Online: $655 per credit
[Tuition, Fees and Financial Aid]

Cost of Attendance

Course List

16 credits
Degree Requirements:
16 credits

Core Courses

Course Description

This course is designed for students who are preparing for more advanced coursework in business but who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting, including the fundamentals of revenue recognition, the components of the balance sheet, and financial statement analysis. ?The course explores accounting theories using publicly traded companies and case studies.

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.

Course Description

The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.

Course Description

Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.


GCU Online Student

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.

* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.

* Please refer to the Academic Catalog for more information. Programs or courses subject to change.