Qualitative Bridge - Doctor of Business Administration (DBA): Management
journey today.
The bridge for entrance to the DBA with an Emphasis in Management (Qualitative) program provides the foundational courses required for a Doctor of Business Administration (DBA) in Management at GCU. By completing the bridge, you can expect a rigorous doctoral program of study in which you will be taught how to design, conduct and report on the results of your own research that advances management theory and/or practice.
Once you complete the bridge and continue to pursue the online DBA with an Emphasis in Management (Qualitative), you will have the opportunity to design and conduct research to better understand an observed phenomenon by gaining insight into how and why people think, believe and behave. An example of a qualitative analysis might include personally interviewing customers to understand their initial experience in using a new product or service. Based on robust analysis of acquired data, you can develop specific themes that describe a deep understanding of the customer experience, along with commentary explaining how the results compare with previous studies and recommendations for future research studies.
GCU has designed its online DBA programs to focus instruction on the execution of sound research studies while offering a more profound knowledge of qualitative and quantitative research methodologies. You will have the opportunity to understand what makes a researchable topic, learn the role of a researcher, compare and contrast study design, learn how to read and write research as well as prepare argumentation.
As a private, faith-based school, GCU encourages learners to study the curriculum through the lens of the Christian worldview. There is an emphasis on the role of ethical decision making and the principles of servant leadership for current and aspiring business leaders. You can benefit from polishing your communication skills, critically analyzing data and integrating systematic feedback to achieve programmatic competencies.
Are you ready to embark on your doctoral journey? Complete the form on this page to connect with a university counselor who can help answer any further questions and help you through the application process.