Bachelor’s in Applied Marketing and Advertising Degree
Bachelor’s in Applied Marketing and Advertising Degree
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If you think an applied marketing and advertising degree is a good fit for you and your career aspirations, read through our frequently asked questions to learn more about this option.
An applied bachelor’s degree in marketing and advertising can lead to a financially rewarding career path with stable job growth. According to the U.S. Bureau of Labor Statistics, advertising, promotions and marketing managers have a median annual wage of $133,380 as of May 2021.2
The U.S. Bureau of Labor Statistics Occupational Outlook Handbook also estimates job growth for advertising, promotions and marketing managers to increase by about 10% from 2021 to 2031, faster than average, accounting for an estimated increase of 33,700 jobs in the field.1
An applied marketing and advertising degree teaches you the ins and outs of different marketing strategies, processes and communications tactics to help you be successful in the marketing world. You’ll also study consumer behavior, decision making and data analysis. These topics can be complex and in depth, as advertising and marketing is a large, extensive field to cover. However, if you are dedicated to your studies, are data-driven and an analytical thinker, this may be the program for you.
With a BS in Applied Marketing and Advertising from GCU, you’ll be prepared to take on a range of roles across the fast-paced field of business. From public relations to sales to market research, there are many opportunities available for marketing and advertising graduates.
These positions include:
Marketing managers
Sales managers
Market research analysts
Advertising and promotions managers
Fundraising managers
Median annual wage for advertising, promotions and marketing managers in May 2021, according to the U.S. Bureau of Labor Statistic.2
Estimated number of new jobs for advertising, promotions and marketing managers from 2021 to 2031.1
1 COVID-19 has adversely affected the global economy and data from 2020 and 2021 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is based on September 2022, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Advertising, Promotions and Marketing Managers, retrieved on Feb. 16, 2023.
2 The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Advertising, Promotions and Marketing Managers, as of May 2021. Due to COVID-19, data from 2020 and 2021 may be atypical compared to prior years. The pandemic may also impact the predicted future workforce outcomes indicated by the BLS. BLS calculates the median using salaries of workers from across the country with varying levels of education and experience and does not reflect the earnings of GCU graduates as advertising, promotions and marketing managers. It does not reflect earnings of workers in one city or region of the country. It also does not reflect a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. You may also wish to compare median salaries if you are considering more than one career path. Grand Canyon University can make no guarantees on individual graduates’ salaries as the employer the graduate chooses to apply to, and accept employment from, determines salary not only based on education, but also individual characteristics and skills and fit to that organization (among other categories) against a pool of candidates.
Prepare to make data-driven marketing decisions and develop creative advertising strategies with a Bachelor of Science in Applied Marketing and Advertising degree from Grand Canyon University. In this program, offered by the Colangelo College of Business, you’ll learn valuable marketing and advertising tactics and gain an integrated marketing communications perspective while preparing for a variety of roles in our global business environment.
This applied marketing and advertising program is a transfer-friendly version of our BS in Marketing and Advertising degree. Because of this, it does not cover all areas and disciplines that a non-applied marketing and advertising degree does, but rather provides you with the additional knowledge and tools that are needed to advance in the business field.
Instead of asking you to repeat similar introductory courses, we want to help you complete your business degree in less time, with less debt. This degree program is ideal if you have existing credits that you want to transfer over to finish your degree and potentially advance your marketing and advertising career.
You’ll have the chance to examine all aspects of traditional and digital marketing, including:
If you decide that a career in the marketing and advertising field could be the right choice for you, apply for enrollment in GCU’s bachelor’s in applied marketing and advertising degree today. Complete the form on this page to get started.
Along with offering the program on campus, GCU provides you with the option to complete your applied marketing and advertising degree online. Online learning at GCU not only gives you the flexibility that working professionals need but also offers you interactive, collaborative coursework, online resources and tools and a community of support from GCU experts and staff.
Up to 90 credits, only 84 can be lower division
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Bachelor's)
OR 2.5+ Unweighted GPA and
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
*Math and reading only on a 1600 point scale (test date after 3/1/2016). SAT score of 1380 required for 2400 point scale (test date before 3/1/2016).
As a Bachelor of Science in Applied Marketing and Advertising student at GCU, you’ll build on your business knowledge to refine your critical analysis and problem-solving skills, as well as learn to apply a Christian worldview.
Throughout the Bachelor of Science in Applied Marketing and Advertising program, you’ll learn how to:
Develop, implement and assess marketing strategies
Evaluate consumer behavior and analyze marketing data
Examine management processes for effective organizations
Identify business opportunities and solve business problems
Design integrated marketing communications plans
Make informed decisions based on historical, current and reliable information
Determine marketing strategies to drive sales and maximize profitability
