Bachelor’s in Marketing and Advertising Degree
Bachelor’s in Marketing and Advertising Degree
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At GCU, degrees earned through the Colangelo College of Business are focused on core domains that can enable you to explore general businesses practices and provide opportunities to acquire skills specific to your field of study.
Up to 90 credits, only 84 can be lower division
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Bachelor's)
OR 2.5+ Unweighted GPA and
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
*Math and reading only on a 1600 point scale (test date after 3/1/2016). SAT score of 1380 required for 2400 point scale (test date before 3/1/2016).
This bachelor’s in marketing degree program is designed to educate you about a broad range of essential business competencies. You will receive hands-on, practical training that readies you to pursue careers in marketing and advertising.
Digital technologies play a significant role in today’s marketing and advertising landscape. Students earning their advertising and marketing degree will examine the use of technology in campaigns, including mediums such as digital ads, websites and email. This advertising degree curriculum can empower you to be on the forefront of innovative changes in the industry.
You will be taught best practices in:
These marketing courses include topics such as:
When choosing a university to attend, it’s important to ensure that it is equipped to offer quality education and a comprehensive curriculum. GCU’s business degree programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This accrediting institution accredits programs that demonstrate relevant business teachings in the classroom that lead to strong student outcomes.
GCU is institutionally accredited by the Higher Learning Commission (HLC). Our accreditation is a reflection of our commitment to offering each student a thorough education and promoting quality instruction. To learn more, visit our accreditation page.
An advertising and marketing degree can be an investment in your career goals. As of October 2023, the U.S. Bureau of Labor Statistics (BLS) estimates job growth for advertising, promotions and marketing managers to increase by about 6% from 2022 to 2032, faster than average, accounting for an estimated increase of 24,300 jobs in the field.(See disclaimer 1)
With a foundation in marketing and advertising competencies, individuals may choose to pursue potential careers such as:
Advertising and promotions manager
Marketing manager
Fundraising manager
Sales manager
Marketing research analyst
Marketing specialist
Median annual wage for advertising, promotion and marketing managers as of May 2022(See disclaimer 2)
Any decision regarding your future should be made with care, and you may have some questions. The following frequently asked questions and answers may help you make an informed decision.
How do I start a career in advertising and marketing?
What is the starting salary for a marketing and advertising degree graduate?
What skills are needed for advertising and marketing careers?
Why is marketing and advertising important?
What’s the difference between marketing and advertising?
What degree is best for marketing and advertising?
If you have a passion for creative communications, this advertising and marketing degree can provide opportunities to turn your passion into purpose for your future.
As you work toward your degree, you’ll explore comprehensive curriculum that provides a broad, yet in-depth look at general business competencies and marketing-specific skills. GCU strives to develop our students’ transferrable skills, including confident decision-making, communication and leadership, as well as their field-specific skills. Furthermore, GCU offers a biblically rooted college education that integrates the Christian worldview and biblical principles directly into the coursework.
GCU offers this degree program online and on campus to provide you with the flexibility of pursuing your degree from anywhere. Our instructors strive to graduate work-ready professionals who are empowered to meet performance goals, and who may be prepared to play key roles in today’s business strategies.
If you are hoping to find a way to use your communication and creativity skills in business for a career in marketing and advertising, consider pursuing this program. Fill out the form on this page to learn more about the Bachelor of Science in Marketing and Advertising degree at GCU today.
The Bachelor of Science (BS) in Marketing and Advertising degree program from Grand Canyon University walks you through business-essential competencies in areas such as marketing strategy, research and customer relationships. You will have the opportunity to explore business and marketing communication strategies, practice creating data-driven marketing plans, and take a deep dive into essential business skills while you work toward your bachelor’s in marketing.
As a BS in marketing student at GCU, you can work to develop both your creativity and business skills. Earn your advertising and marketing degree online or on campus as you prepare to pursue a career in the field.
At GCU, you can earn your degree online, taking classes when they fit your schedule. Online marketing courses can be a good fit for students who must meet work and familial obligations while working toward an advertising degree. Our university offers the same quality of instruction and the same comprehensive curriculum for our online students as for our on-campus students. Benefit from convenience and flexibility while working toward your future career.
