What Is a Bachelor of Marketing and Advertising Degree?
A Bachelor of Marketing and Advertising is a higher education degree that focuses on marketing strategy, research and customer relationships. This degree prepares you for roles such as marketing managers, sales managers, market research analysts and more.
A Bachelor of Science (BS) in Marketing and Advertising degree from Grand Canyon University (GCU) develops your creativity and businesses skills. This bachelor’s in marketing and advertising degree is offered both online and on campus and readies you to compete for entry-level marketing and advertising positions in many different environments.
At GCU, degrees earned through the Colangelo College of Business are focused on core domains that provide you with knowledge of general businesses practices as well as skills specific to your field of study. Students earning a BS in marketing and advertising degree will also study:
- Business communication strategies
- Information literacy and data analysis
- Business operations
- Legal, ethical and values-drive business practices
Broaden Your Knowledge of Advertising and Marketing Trends and Concepts
When you enroll in the Bachelor of Science in Marketing and Advertising degree at GCU, you will become knowledgeable about all areas of business. Within your major, you will receive hands-on, practical training that readies you for careers in marketing and advertising.
The bachelor's in marketing and advertising degree courses include topics such as:
- Formulating objectives for marketing strategies
- Managing marketing decisions for product and services markets
- Evaluating customer buying behavior to inform strategies
- Determining strategies to drive sales and profitability
- Creating marketing plans
- Developing customer relationships to ensure loyalty to products and services
- Building digital marketing strategies
- Advertising using current technologies, including social media marketing
People today are intricately connected with their digital devices. The use of these devices has changed the marketing and advertising landscape and it continues to grow as technology develops. Students earning their advertising and marketing bachelor’s degrees will learn about advertising campaigns done on the internet through ads, websites and email. Earning an advertising and marketing degree now means you can get into the industry while it is growing rapidly.
Bachelor's in Marketing and Advertising Degree FAQs
1 Retrieved from Statista, Social Media Marketing Usage Rate in the United States in June 2021
2 COVID-19 has adversely affected the global economy and data from 2020 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, the data shown is based on September 2021, which can be found here: U.S. Bureau of Labor Statistics, Advertising, Promotion and Marketing Managers, retrieved in August 2022.
3 The earnings referenced were reported by the U.S. Bureau of Labor Statistics, Advertising, Promotion and Marketing Managers as of May 2020. Due to COVID-19, data from 2020 may be atypical compared to prior years. The pandemic may also impact the predicted future workforce outcomes indicated by the BLS. BLS calculates the median using salaries of workers from across the country with varying levels of education and experience and does not reflect the earnings of GCU graduates as advertising, promotion and marketing managers. It does not reflect workers’ earnings in one city or region of the country. It also does not reflect a typical entry-level salary. The median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. You may also wish to compare median salaries if you are considering more than one career path.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-112, Success in Science, Engineering and Technology & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: 4
- UNV-108, University Success in the College of Education: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English Composition II: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
- MAT-154, Applications of College Algebra: 4
- MAT-144, College Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Environmental Science: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- HIS-144, U.S. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.