Bachelor of Science in Marketing and Advertising
Overview
Work Toward a Creative Career in Marketing
Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.
Degree Outcomes
Learn Promotional and Marketing Tactics
Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.
What You Will Learn
Understand Consumer Behaviors, Marketing Research and Management
The Bachelor of Science in Marketing and Advertising program emphasizes marketing, advertising and communications strategies and tactics. Students learn how to make data-driven marketing and advertising decisions in global business environments. The marketing and advertising degree program focuses on five domains:
- Business communication and critical thinking skills
- Information literacy and data analysis
- Business operations and environments
- Legal, ethical and values-driven business
- Marketing and advertising
Career Outcomes
Start an Exciting Career in Marketing, Advertising or Communications
After earning a bachelors in marketing and advertising, graduates are prepared to work in many diverse environments. Career opportunities include public relations, advertising and promotions managers, marketing managers, fundraising managers, sales managers, market research analysts and marketing specialists.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Requirements
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
Course Options
- UNV-112, Success in Science, Engineering and Technology & Lab: 4 credits
- UNV-103, University Success: 4 credits
- UNV-303, University Success: 4 credits
- UNV-108, University Success in the College of Education: 4 credits
Requirements
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
Course Options
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4 credits
- ENG-105, English Composition I: 4 credits
- ENG-106, English Composition II: 4 credits
Requirements
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
Course Options
- CWV-101, Christian Worldview: 4 credits
- CWV-301, Christian Worldview: 4 credits
Requirements
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
Course Options
- MAT-154, Applications of College Algebra: 4 credits
- MAT-144, College Mathematics: 4 credits
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4 credits
- BIO-220, Environmental Science: 4 credits
Requirements
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
Course Options
- HIS-144, U.S. History Themes: 4 credits
- PSY-102, General Psychology: 4 credits
- SOC-100, Everyday Sociology: 4 credits
Program Core Courses
Course Description
This course provides the foundation of core knowledge within the field of information technology. Topics include technology-centric organizations, the type and role of fundamental information technology systems, data management to include privacy and security, e-business and m-business, hardware, software, and computer networks.
Course Description
This course introduces models and practices used by contemporary marketers in fast-paced, dynamic domestic and global markets including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications that effectively combine traditional advertising and promotion with digital marketing.
Course Description
In this course, students examine basic accounting concepts and explore how accounting information assists business leaders in making financial decisions that increase profitability and contribute to competitive advantage. There is specific emphasis on the analysis of financial statements in the business decision-making process, budgeting, and factors businesses must consider when determining appropriate pricing of goods and services. Prerequisite: MAT-144 or MAT-154.
Course Description
This writing intensive course is a comprehensive study of the legal and ethical issues of concern to business, including those areas of the U.S. legal system that are most relevant to business, such as the law of torts, strict liability, intellectual property, and contract law. It explores the role of ethics and values in business decision making, and approaches these subjects from the perspective of the stakeholders as opposed to an economic interpretation of the firm and its responsibilities.
Course Description
This course focuses on a behavioral science approach for examining distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers. Students evaluate external and internal influences, cross-cultural variations, and purchase and postpurchase processes to improve customer satisfaction and customer loyalty. Prerequisite: MKT-245 or MKT-315.
Course Description
This course provides an introduction to the practical application of descriptive and inferential statistics in business. Topics include probability, probability distributions, the central limit theorem, confidence intervals, hypothesis testing, correlation, and regression. Prerequisite: MAT-134, MAT-144 or MAT-154.
Course Description
This course provides students with an integrated marketing communications perspective. Students develop objectives and create ethical communications campaigns that integrate advertising and promotional strategies, tactics, budgets, and timelines. Prerequisite: MKT-245 or MKT-315.
Course Description
Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice.
Course Description
This survey course covers the basic concepts of microeconomics and macroeconomics. The course begins by addressing the fundamental concepts of scarcity, choice, opportunity cost, and comparative advantage. The course builds on these fundamentals to explain the market forces of supply and demand, market efficiency, the economics of the public sector, and the firm's behavior under competitive market conditions. The second half of the course focuses on basic macroeconomic concepts, including measurement of national incomes, economic growth, and productivity. In addition, this course covers the monetary system and the classical theory of inflation. Prerequisites: ACC-240 and BUS-352.
Course Description
This course provides an introduction to designing, planning, operating, and controlling production systems. Emphasis is on managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: BUS-352 or MAT-274.
Course Description
This course is an introduction to managerial finance and the financial markets, analysis of financial statements, time value of money, interest rates, asset valuation, assessment of risk, cost of capital, and capital budgeting. Prerequisites: ECN-220, ECN-351, or ECN-361; and ACC-240 or ACC-250.
Course Description
This course introduces marketing research processes and tools that inform managerial decision making in global business environments. Students conduct ethical research by utilizing data sources and applying statistical tools and measurement techniques. Students engage in independent and collaborative research project designs, develop comprehensive marketing research plans, and deliver industry-relevant reports and presentations. Prerequisites: MKT-245 or MKT-315 and BUS-352.
Course Description
This course focuses on applying critical thinking skills to analyze and apply marketing strategies and tactics and achieve marketing opportunities in the globalized world. Students determine environmental factors that affect marketing strategies and apply traditional and cutting-edge techniques in promotion, pricing, distribution, and product development. Students create and manage marketing plans and determine choices that maximize profit and increase customer satisfaction and loyalty. Prerequisite: MKT-245 or MKT-315.
Course Description
This course provides an integrated marketing communications perspective for advertising and promotion using Internet and mobile technologies. In this fast-paced and constantly evolving environment, students develop objectives and create ethical communications campaigns that integrate knowledge of cross-channel and multi-channel consumer behavior with website and landing page strategies and tactics, search engine optimization and search advertising, social media marketing, and mobility marketing. Prerequisite: MKT-245 or MKT-315.
Course Description
This writing-intensive course serves as the capstone experience in business and management that includes the gradual development of a comprehensive and integrative business plan. This course is designed to assist students in their development as managers, servant leaders, and successful strategic thinkers. Management, marketing, accounting, finance, economics, global perspectives, law, and political issues are covered during this course. Prerequisites: BUS-340; MGT-420; FIN-210 or FIN-350; and MKT-245 or MKT-315.
Campus
Online
* Please note that this list may contain programs that are not presently offered as program availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program listed herein please first contact your University Counselor for the most current information regarding availability of the program.
* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program's published required number of months to complete all degree requirements as provided in the institution's catalog. Completion statistics are updated every January and are based on the cohort of students who started the program in the same year and then graduated within the published program length.
On-campus program disclosures (48 months) Online and Evening program disclosures (48 months)* Please refer to the Academic Catalog for more information. Program subject to change.