What Is a Bachelor of Marketing and Advertising?
A Bachelor of Marketing and Advertising is a higher education degree that focuses on marketing strategy, research and customer relationships. This degree prepares students for roles such as marketing managers, sales managers, market research analysts and more.
A Bachelor of Science (BS) in Marketing and Advertising degree from Grand Canyon University prepares graduates to find work using their creativity and businesses skills. This bachelor of marketing degree is offered online and on campus and ensures that graduates can compete for entry-level marketing and advertising positions in many different environments.
At GCU, degrees earned through the Colangelo College of Business are focused on core domains that provide students with knowledge of general businesses practices as well as skills specific to their field of study. Students earning a BS in marketing and advertising will also study:
- Business communication strategies
- Information literacy and data analysis
- Business operations
- Legal, ethical and values-drive business practices
Benefits of a BS in Advertising and Marketing Degree
Students enrolled in the Bachelor of Science in Marketing and Advertising degree at GCU will become knowledgeable about all areas of business. Within their major, students will receive hands-on, practical training that readies them for careers in marketing and advertising.
The core classes in the bachelor of marketing and advertising degree include topics such as:
- Formulating objectives for marketing strategies
- Managing marketing decisions for product and services markets
- Evaluating customer buying behavior to inform strategies
- Determining strategies to drive sales and profitability
- Creating marketing plans
- Developing customer relationships to ensure loyalty to products and services
- Building digital marketing strategies
- Advertising using current technologies, including social media marketing
People today are intricately connected with their digital devices. The use of these devices has changed the marketing and advertising landscape and it continues to grow as technology develops. Students earning their advertising and marketing bachelor’s degrees will learn about advertising campaigns done on the internet through ads, websites and email. Earning an advertising and marketing bachelor’s degree now means you can get into the industry while it is growing rapidly.
Careers With a Marketing and Advertising Degree
A BS in marketing and advertising is an investment in long-term goals. The digital marketing space is a strong growth industry. Manager positions in advertising, promotions and marketing are projected to grow around 8% between 2018 and 2028, according to the U.S. Bureau of Labor Statistics.*
Graduates work in many diverse environments from small businesses to huge corporations and everything in between.
Frequently Asked Questions
* COVID-19 has adversely affected the global economy and data from 2020 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is based on 2020, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Advertising, Promotions and Marketing Managers.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-112, Success in Science, Engineering and Technology & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: 4
- UNV-108, University Success in the College of Education: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English Composition II: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
- MAT-154, Applications of College Algebra: 4
- MAT-144, College Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Environmental Science: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- HIS-144, U.S. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.