
The most popular MasterClass topic (in terms of video views) is communications/sales, averaging over 11,000 views across all 134 MasterClass videos. With sales jobs in high demand (technology, healthcare and real estate industries), it makes sense that sales and communication topics would reign supreme for MasterClass video views. Sales training programs on platforms like Coursera or HubSpot Academy3 also continue to grow in popularity, serving millions of online students eager to grow their sales acumen.
The most popular MasterClass topic in terms of video likes is dance, averaging 6,583 likes, and the top MasterClass topic in terms of video comments is makeup, averaging 333 comments. In the MasterClass series, professional ballerina, Misty Copeland, gives novice dancers step-by-step dance tutorials, while makeup guru, Bobbi Brown, unlocks the secrets to feeling comfortable in your own skin. With these top names instructing the classes, it’s easy to see how dance and makeup topics earn high engagement!
A few topics span all three engagement categories (views, likes and comments). Out of all MasterClass learning topics, communications/sales, science, graphic design and personal growth all land within the top 10 for total views, likes and comments.